A note from the new head of the Small Publishers Association
On Dec. 31, 2012, Brad Flora resigned his position as the head of the Small Publishers Association of North America (SPAN). As of Jan. 1, 2013, I have assumed responsibilities and leadership as SPAN’s Executive Director.
The current membership benefits will continue. The SPANnet online community and the premium educational content at SPANpro.org will develop and grow. The existing educational programs will be expanded to include more book-marketing webinars, articles, conferences, and blogs.
Perhaps the biggest change will be a new emphasis on non-bookstore marketing to help independent publishers sell more books in large quantities. I will introduce new services such as consulting, cooperative marketing programs to reach buyers in corporations and at trade shows, distribution programs for selling through non-bookstore retailers, and a new networking function to reach more people who can buy your books.
I will work hard to help members reach their sales goals as we make a smooth transition into a new era for SPAN and independent publishers.