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Search results for Xerox Corp.

Found 32 item(s)

Found 32 item(s). Displaying 1-15
Who's Doing What? Case Studies of Absurdly Successful Fundraising Campaigns
July 29, 2010 From Target Marketing Group Webinars
Lots of organizations raise lots of money in the wake of a major disaster.  But most depend on well executed campaigns that play out every...
 
Carolyn PIttis, HarperCollins
Attendance Surges at INTERQUEST Digital Book Printing Forum
March 25, 2010 From News
INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, today announced a 30 percent increase in attendance at its 2010 digital book event held each year for the past five years at the Publishing Business Expo in New York City.
 
Get Ready for Direct Marketing 3.0 - New technologies integrate the strengths of offline and online channels for better ROMI
March 23, 2010 From Target Marketing Group Webinars

Great direct marketing is not created in a vacuum. To successfully attract and engage prospects and customers these days, marketers need to leverage all the

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Xerox a 'Natural Fit' for Espresso Book Machine
January 15, 2010 From BB Extra
Xerox and On Demand Books LLC have partnered to globally market and sell the Xerox 4112 Copier/Printer together with the Espresso Book Machine. The combined technologies will form a fully integrated solution that prints, binds and trims books with full-color covers on demand in retail locations and libraries.
 
Top 30 Book Manufacturers
June 2009 From Book Business
In the current economy, the book manufacturing industry appears to be caught square between the proverbial rock and a hard place: on the one side, a publishing business suffering from decreased consumer demand and on the other, suppliers destabilized by the credit crunch. The industry, however, is showing surprising resiliency, having been thrust into difficult times with eyes wide open. Printers are determined to meet the challenge of a new marketplace defined by multiplatform delivery systems, environmental awareness and niche distribution models in the hopes that the post-“great recession” economy will find a book manufacturing industry emerging leaner, “greener” and more focused on the place of books in a digital age.
 
Espresso Book Machine
The 'Mr. Coffee' of Bookmaking
February 2009 From Book Business
When espresso was first popularized in America, in the 1950s, it had all the qualities of a fad—commanding a lot of attention, then quickly fading out. The drink roared back into popularity in the ’90s on the back of a killer app called Starbucks, proving itself indispensable among a digital generation partial to need-it-now energy solutions. Who today can imagine life without it?
 
Massachusetts Printer Installs First Xerox Color Continuous Feed Printing System in North America
January 12, 2009 From News
Massachusetts printer Ames On-Demand is making publishing history in North America.
 
BB_0508_Solutions_Showcase
Books Bound for Greatness
May 2008 From Book Business
Printers generally like to talk about investments they’ve made in print technologies—offset or digital. Perhaps that’s because it suggests they’re doing well and that they’re investing in their customers’ businesses. Besides, talking about a slick, new machine that requires little to no makeready time and gets up to color with minimal effort is sexy. Well, comparatively speaking. The clunkier “back-office” equipment found in the typical finishing department is perhaps not as provocative, but talk to most any book printer or trade binder, and they’ll likely confide that the bindery machines are the real workhorses. Indeed, investing in the bindery is just as important
 
Gene Therapy: Effective Digital Print Strategies
April 2008 From Book Business
Ten years ago, digital, ondemand book printing officially burst upon the scene at Book-Expo America. With IBM’s roll-fed and Xerox’s sheet-fed equipment producing books on the show fl oor in Chicago, Ingram (then Lightning Print) and Bertelsmann (through OPM) invited the industry to get on board while the train was at the station. Since then, Lighting Print has transformed into Lightning Source, a subsidiary of Ingram Industries and the nation’s largest 24/7 book-at-a-time printer. Book and journal manufacturer Edwards Brothers, which had also been operating a one-off DocuTech service for some years before 1998, has expanded its reach and now has seven satellite digital
 
INTERQUEST & Book Business magazine Announce Impressive Speaker Line-up for 2008 Digital Book Printing Forum
February 2008 From News
Charlottesville, Va. (February 15, 2008)–—INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, and Book Business magazine, the leading trade publication for book printing and publishing as well as producer of the Publishing Business Conference and Expo, today announced an impressive and wide-ranging line-up of speakers for the Digital Book Printing Forum, which will be held Tuesday, March 11, 2008, during the annual Publishing Business Conference and Expo at the New York Marriott Marquis Hilton in midtown Manhattan. According to INTERQUEST Director Toby Cobrin, “These speakers bring hands-on expertise and insight into all aspects of digital
 
Google’s Jim Gerber to Keynote 2007 Book Business Conference
March 2007 From News
PHILADELPHIA, PA – Book Business magazine proudly announces Google’s Jim Gerber as keynote speaker for the upcoming 2007 Book Business Conference and Expo, scheduled for March 5-7, 2007, at the New York Marriott Marquis, Times Square. Gerber, director of content partnerships at Google, will present the Keynote Address on Tuesday, March 6, 2007 at 9:15 a.m. The Keynote Address is open to all registered attendees. “We are thrilled to have Jim give the keynote address at the Book Business Conference and Expo. There are few companies that have as profound an influence on publishing today as Google, so it’s a major boon for our audience of
 
Book Business EXTRA! Q&A -- Xerox’s New Technology Helps Customize Teaching Materials Digitally
October 2006 From BB Extra
Xerox rolls out a new digital production product this weekend at Graph Expo 2006--it’s one that the company expects will change the way teacher’s editions of textbooks are produced. Incorporating a combination of a press retrofit and new software, school districts across the country will now have the ability to pick what content goes into their version of the teacher’s textbook to help meet the “No Child Left Behind” legislation at a much lower price. Printers will be able to produce the books more quickly and at a much lower cost, too. Tracy Yelencsics, manager of Production Color Marketing for Xerox’s Production Systems Group,
 
Digital Full Color Opens New Book Markets
June 2006 From Book Business
While digital toner and inkjet based color has been available for years, Lightning Source’s announcement at Book Expo America of its four-color one-off production line exponentially expands the base for untapped publishing business opportunities for mid-range, independent and high-end publishers. It also shines the light on the transformation of manufacturing business models in the past 10 years, providing a price-list-based, sophisticated manufacturing service that simplifies the supply chain process without sacrificing quality controls. Buying color in Asia or Europe in sufficient quantities to bring the unit cost down and allowing for the weeks of turnaround time need no longer be a barrier to the
 
Quality Sales Materials on the Fly
February 2006 From Book Business
Thompson West reveals details behind its new online collateral-ordering system where sales reps can customize, get estimates and order sales promotions from their desktops. Thomson West is a leading provider of integrated information solutions to the U.S. legal market, selling legal books and online services to law students, lawyers, and law librarians. It has 2,000 sales representatives, tasked with promoting the company brand and selling a wide range of legal products. As in any company, each sales representative relies on marketing material to help him achieve his sales goals. These materials can include: direct mail, product collateral, and event invitations and signage
 
Quality Sales Materials on the Fly
February 2006 From Book Business
Thomson West is a leading provider of integrated information solutions to the U.S. legal market, selling legal books and online services to law students, lawyers, and law librarians. It has 2,000 sales representatives, tasked with promoting the company brand and selling a wide range of legal products. As in any company, each sales representative relies on marketing material to help him achieve his sales goals. These materials can include: direct mail, product collateral, and event invitations and signage that is customized for their target audiences and product lines. Traditionally, the sales representatives would work with Thompson West’s creative services department to create marketing pieces
 
 
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