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Search results for Running Press Book Publishers
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The Two Sides of David Borgenicht
August 2009 From Book Business
Amid the gussied up romances, male action fables and screenplay-bound interpersonal dramas making up The New York Times’ trade fiction best-seller list, one book stands out like a corpse at a wedding. It’s called “Pride and Prejudice and Zombies,” currently the only book on the list to combine gory scenes of zombie mayhem with the romantic exploits of a beloved Victorian-era literary heroine. Nothing in the book world in recent months has made the kind of splash (or should we say, splatter) that this title has, from the frantic Internet buzz greeting the announcement in February of its publication to the huge sales following its release this spring. The book has even been added to the curriculum at several university English departments.
August 2009 From Book Business
Amid the gussied up romances, male action fables and screenplay-bound interpersonal dramas making up The New York Times’ trade fiction best-seller list, one book stands out like a corpse at a wedding. It’s called “Pride and Prejudice and Zombies,” currently the only book on the list to combine gory scenes of zombie mayhem with the romantic exploits of a beloved Victorian-era literary heroine. Nothing in the book world in recent months has made the kind of splash (or should we say, splatter) that this title has, from the frantic Internet buzz greeting the announcement in February of its publication to the huge sales following its release this spring. The book has even been added to the curriculum at several university English departments.
The Point of No Returns
March 2009 From Book Business
On his “Publishing 2020” blog, Joe Wikert, general manager of O’Reilly Media’s Technology Exchange Division, mused recently about the long-term viability of the closely watched deal between Borders and HarperStudio, whereby the bookstore chain will purchase HarperStudio titles at a 10-percent to 15-percent discount in exchange for accepting a no-returns agreement. As a result, Wikert wrote, Borders will probably be less aggressive with initial buys and could find itself out of stock in the face of a hit—not a good situation for either party. On the other hand, having to sell all of the books it purchases most likely means Borders will more aggressively market HarperStudio titles—just the sort of incentive lacking in the current system.
March 2009 From Book Business
On his “Publishing 2020” blog, Joe Wikert, general manager of O’Reilly Media’s Technology Exchange Division, mused recently about the long-term viability of the closely watched deal between Borders and HarperStudio, whereby the bookstore chain will purchase HarperStudio titles at a 10-percent to 15-percent discount in exchange for accepting a no-returns agreement. As a result, Wikert wrote, Borders will probably be less aggressive with initial buys and could find itself out of stock in the face of a hit—not a good situation for either party. On the other hand, having to sell all of the books it purchases most likely means Borders will more aggressively market HarperStudio titles—just the sort of incentive lacking in the current system.
Piecing Together the Distribution Puzzle
June 2007 From Book Business
If distribution means getting books into the hands of sellers, circulators or readers, then a true profile of the distribution business would cast a wide net, beginning at the binding line and continuing through to the ‘long tail’ of online portals, used bookstores and curbside pushcarts. However, if distribution, from the publisher’s view, means getting books to generate sales revenue, we can overlook all of the aftermarket, recirculation and reselling channels and focus solely on reaching stores, libraries, online and catalog warehouses and—increasingly, thanks to the Internet—direct marketing from the publisher to the consumer. In the article “Deconstructing Distribution,” in Book Business’
June 2007 From Book Business
If distribution means getting books into the hands of sellers, circulators or readers, then a true profile of the distribution business would cast a wide net, beginning at the binding line and continuing through to the ‘long tail’ of online portals, used bookstores and curbside pushcarts. However, if distribution, from the publisher’s view, means getting books to generate sales revenue, we can overlook all of the aftermarket, recirculation and reselling channels and focus solely on reaching stores, libraries, online and catalog warehouses and—increasingly, thanks to the Internet—direct marketing from the publisher to the consumer. In the article “Deconstructing Distribution,” in Book Business’
Reality Check
August 2006 From Book Business
Somewhere between the ages of five and 11, kids stop reading. Well, maybe not all of them, but a recent study spearheaded by Scholastic Inc. shows that readership drops off as children age. The results show that 40 percent of kids between the ages of five and eight read for fun every day. Only 29 percent of nine- to 11-year-olds read as frequently, and that number declines sharply through age 17. Running Press Book Publishers thinks it knows why—and how to reverse this troublesome trend. Running Press, a Philadelphia-based imprint of The Perseus Books Group, will release a new young adult (YA) title, “Cathy’s
August 2006 From Book Business
Somewhere between the ages of five and 11, kids stop reading. Well, maybe not all of them, but a recent study spearheaded by Scholastic Inc. shows that readership drops off as children age. The results show that 40 percent of kids between the ages of five and eight read for fun every day. Only 29 percent of nine- to 11-year-olds read as frequently, and that number declines sharply through age 17. Running Press Book Publishers thinks it knows why—and how to reverse this troublesome trend. Running Press, a Philadelphia-based imprint of The Perseus Books Group, will release a new young adult (YA) title, “Cathy’s
An Issue for the History Books
August 2006 From Book Business
The president of a publishing company recently said to me: “It’s a terrifying and exhilarating time in publishing.” That just about sums it up. In this issue alone, the changes we’re covering are quite astounding: A Running Press book that could be the newest craze, blurring reality and fiction, with reader interaction pushed to a new high—and, oh yes, featuring product placement (see “Reality Check” page 20); and mobile content and ad-driven publishing models (see “The Era of Experimentation,” page 28). Innovation and creativity seem to be the name of the game, in all forms of media, in fact. Look at the ABC Network’s
August 2006 From Book Business
The president of a publishing company recently said to me: “It’s a terrifying and exhilarating time in publishing.” That just about sums it up. In this issue alone, the changes we’re covering are quite astounding: A Running Press book that could be the newest craze, blurring reality and fiction, with reader interaction pushed to a new high—and, oh yes, featuring product placement (see “Reality Check” page 20); and mobile content and ad-driven publishing models (see “The Era of Experimentation,” page 28). Innovation and creativity seem to be the name of the game, in all forms of media, in fact. Look at the ABC Network’s
Marketing partnership between new teen novel and cosmetic company draws attention, book creates new interactive experience
June 2006 From BB Extra
A news story about a partnership with a book publisher and a cosmetics company set off a blizzard of discussion last week around the industry about what the proper role between product placement deals in publishing and the readership it intends to target should be. In an article published in The New York Times on June 12, reporter Motoko Rich set off the debate about a new promotional relationship between Running Press, an imprint of Perseus Book Group, and Cover Girl, a division of Proctor and Gamble. The deal will see Cover Girl products being mentioned in the pages of the upcoming young adult novel,
June 2006 From BB Extra
A news story about a partnership with a book publisher and a cosmetics company set off a blizzard of discussion last week around the industry about what the proper role between product placement deals in publishing and the readership it intends to target should be. In an article published in The New York Times on June 12, reporter Motoko Rich set off the debate about a new promotional relationship between Running Press, an imprint of Perseus Book Group, and Cover Girl, a division of Proctor and Gamble. The deal will see Cover Girl products being mentioned in the pages of the upcoming young adult novel,
A Day in the Life
March 2002 From Book Business
Frank Romano isn't shy. In fact, Rochester Institute of Technology's chairman of the School of Printing has never been hesitant about putting speeches where his beliefs are. And at BookTech's 2002 conference and expo, he was true to form. During the show's keynote address, Romano argued the provocative case between Random House and RosettaBooks, first as a signal that digital content is becoming increasingly popular, and second, as a way to compare print with e-media. "What's the difference between an e-book and an e-magazine?" Romano asked. "They're both packaged information delivered in some form to you. A Web site is
March 2002 From Book Business
Frank Romano isn't shy. In fact, Rochester Institute of Technology's chairman of the School of Printing has never been hesitant about putting speeches where his beliefs are. And at BookTech's 2002 conference and expo, he was true to form. During the show's keynote address, Romano argued the provocative case between Random House and RosettaBooks, first as a signal that digital content is becoming increasingly popular, and second, as a way to compare print with e-media. "What's the difference between an e-book and an e-magazine?" Romano asked. "They're both packaged information delivered in some form to you. A Web site is
In the Spotlight
November 2001 From Book Business
Television, magazines, movies and mass-marketed advertising have always contributed to—and reflected—the style of an era. In the 1950s, children's books, for instance, often boasted whimsical line drawings designed to mimic toys of the time. This season's texts are not immune to widespread pop cultural influence. In an age when Internet use has dominated the communications scene, highly competitive, attention-getting production methods are currently shaping the book design industry. In many cases, art and literature are no longer relegated to one-dimensional surfaces, but rather, die-cuts, inserts and special folding processes create multi-dimensional books, allowing readers to interact more with the end product.
November 2001 From Book Business
Television, magazines, movies and mass-marketed advertising have always contributed to—and reflected—the style of an era. In the 1950s, children's books, for instance, often boasted whimsical line drawings designed to mimic toys of the time. This season's texts are not immune to widespread pop cultural influence. In an age when Internet use has dominated the communications scene, highly competitive, attention-getting production methods are currently shaping the book design industry. In many cases, art and literature are no longer relegated to one-dimensional surfaces, but rather, die-cuts, inserts and special folding processes create multi-dimensional books, allowing readers to interact more with the end product.
Diary of Gold Ink 2001
July 2001 From Book Business
In sitting down to write about this year's Gold Ink judging process, the oft-quoted "out of the mouths of babes" came to mind. This marked my first year of involvement in the contest, and I believe the phrase would provide an appropriate backdrop for a behind-the-scenes account of the process—from start to finish. Many of BookTech the Magazine's readers write to inquire about the adjudication process, so, here's an overview, in anticipation of announcing the 2001 winners in the next issue, and to give credit where it's due—to our staff and tireless judges. 04.02.01-05.08.01 Good things come in all packages At first, the entries
July 2001 From Book Business
In sitting down to write about this year's Gold Ink judging process, the oft-quoted "out of the mouths of babes" came to mind. This marked my first year of involvement in the contest, and I believe the phrase would provide an appropriate backdrop for a behind-the-scenes account of the process—from start to finish. Many of BookTech the Magazine's readers write to inquire about the adjudication process, so, here's an overview, in anticipation of announcing the 2001 winners in the next issue, and to give credit where it's due—to our staff and tireless judges. 04.02.01-05.08.01 Good things come in all packages At first, the entries
On a Road Less Traveled
May 2001 From Book Business
A few blocks from Philadelphia's famous Colonial-era buildings—buildings in which the founding fathers signed the Declaration of Independence and drafted the U.S. Constitution—is an old restored brownstone. Away from the throngs of roving tourists, this quaint, historic building houses a contemporary publishing company that turns out some of the most creative and innovative book projects on the market today. Running Press, an independent trade publishing house, specializes in highly designed adult non-fiction books, children's titles and most especially book-plus projects. Bestsellers have included Sisters, a compilation of pictures and compelling stories about the special bond of female siblings, and I Feel Great, And
May 2001 From Book Business
A few blocks from Philadelphia's famous Colonial-era buildings—buildings in which the founding fathers signed the Declaration of Independence and drafted the U.S. Constitution—is an old restored brownstone. Away from the throngs of roving tourists, this quaint, historic building houses a contemporary publishing company that turns out some of the most creative and innovative book projects on the market today. Running Press, an independent trade publishing house, specializes in highly designed adult non-fiction books, children's titles and most especially book-plus projects. Bestsellers have included Sisters, a compilation of pictures and compelling stories about the special bond of female siblings, and I Feel Great, And
E-Book News
January 2001 From Hold
Handheld E-Book Reading By Donna Loyle, Editor They're getting smaller, smarter and cheaper—all at the same time. In the last year or two, numerous handheld e-book reading devices have hit the market. Innovative features include audio capabilities; built-in dictionaries; revolutionary easy-on-the-eyes type; backlit LCD screens; highlighting ability; direct Internet connections; and much more. While this article does not cover all of the e-book readers available (for example, many e-titles can be read on Palm PDAs, which are not marketed as e-book reading units), the information below offers a quick roundup of some of the latest and coolest devices recently introduced. RCA REB1100
January 2001 From Hold
Handheld E-Book Reading By Donna Loyle, Editor They're getting smaller, smarter and cheaper—all at the same time. In the last year or two, numerous handheld e-book reading devices have hit the market. Innovative features include audio capabilities; built-in dictionaries; revolutionary easy-on-the-eyes type; backlit LCD screens; highlighting ability; direct Internet connections; and much more. While this article does not cover all of the e-book readers available (for example, many e-titles can be read on Palm PDAs, which are not marketed as e-book reading units), the information below offers a quick roundup of some of the latest and coolest devices recently introduced. RCA REB1100
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