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How Can Publishers Successfully Use Social Media to Sell Books?
October 2009 From BB Extra
As an author of Internet-marketing books and the former Web editor for Chelsea Green Publishing, Jesse S. McDougall knows a bit about using the Internet—and specifically, social media marketing—to sell books.
October 2009 From BB Extra
As an author of Internet-marketing books and the former Web editor for Chelsea Green Publishing, Jesse S. McDougall knows a bit about using the Internet—and specifically, social media marketing—to sell books.
Melcher Media, University of Calif. Press, Boho and Ogden Publications Take Home 'Green' Awards
February 27, 2009 From BB Extra
University of California Press, Melcher Media, Boho Magazine and Ogden Publications are being recognized for outstanding achievements in environmental sustainability. The four publishing organizations have been selected as the winners of the third-annual SustainPrint Awards, produced by Book Business and Publishing Executive magazines.
February 27, 2009 From BB Extra
University of California Press, Melcher Media, Boho Magazine and Ogden Publications are being recognized for outstanding achievements in environmental sustainability. The four publishing organizations have been selected as the winners of the third-annual SustainPrint Awards, produced by Book Business and Publishing Executive magazines.
Awards Recognize 'Green' Efforts in Publishing
December 19, 2008 From BB Extra
The 3rd Annual SustainPrint Awards, produced by Publishing Executive and Book Business magazines, will recognize two book and two magazine publishing companies for their achievements in environmental sustainability. Nominations for this year's awards are currently being accepted (visit www.SustainPrint.com for a nomination form); the deadline is Dec. 31. A 'green' celebration of the award winners will take place Monday evening, March 23, 2009, at the New York Marriott Marquis, Times Square, N.Y., during the 2009 Publishing Business Conference & Expo.
December 19, 2008 From BB Extra
The 3rd Annual SustainPrint Awards, produced by Publishing Executive and Book Business magazines, will recognize two book and two magazine publishing companies for their achievements in environmental sustainability. Nominations for this year's awards are currently being accepted (visit www.SustainPrint.com for a nomination form); the deadline is Dec. 31. A 'green' celebration of the award winners will take place Monday evening, March 23, 2009, at the New York Marriott Marquis, Times Square, N.Y., during the 2009 Publishing Business Conference & Expo.
A ‘Green’ Celebration
April 2008 From Book Business
Green was the fashionable color on Monday evening, March 10, as more than 200 publishing industry executives gathered for a unique celebration in the Marquis Ballroom of the Marriott Marquis in New York’s Times Square, during the Publishing Business Conference & Expo. It wasn’t an early St. Patty’s Day celebration either, but a celebration honoring the recipients of the 2nd Annual SustainPrint Leadership Awards, recognizing achievements and leadership in “green” publishing. The awards—established in 2007 by SustainPrint.com (the Web site produced by book business and publishing executive magazines to cover environmental sustainability in printing and publishing)—recognize book- and magazine-publishing companies each year for outstanding
April 2008 From Book Business
Green was the fashionable color on Monday evening, March 10, as more than 200 publishing industry executives gathered for a unique celebration in the Marquis Ballroom of the Marriott Marquis in New York’s Times Square, during the Publishing Business Conference & Expo. It wasn’t an early St. Patty’s Day celebration either, but a celebration honoring the recipients of the 2nd Annual SustainPrint Leadership Awards, recognizing achievements and leadership in “green” publishing. The awards—established in 2007 by SustainPrint.com (the Web site produced by book business and publishing executive magazines to cover environmental sustainability in printing and publishing)—recognize book- and magazine-publishing companies each year for outstanding
18 Tips for Environmentally Conscious Publishing
December 2007 From Book Business
1. Make “green” publishing company policy. That may sound daunting, but it can be done. Tyson Miller, director of the nonprofit Green Press Initiative (GPI), which helps publishers make informed environmental choices, suggests publishers make a commitment that demonstrates to printers, suppliers and mills that the market is shifting, and they will need to invest in developing new papers to meet the growing need. “Publisher commitments have been instrumental in the development of 24 new environmental sheets in North America within the last four years. The policy or commitment also serves to reinforce environmental responsibility as a priority in addition to creating cohesion within
December 2007 From Book Business
1. Make “green” publishing company policy. That may sound daunting, but it can be done. Tyson Miller, director of the nonprofit Green Press Initiative (GPI), which helps publishers make informed environmental choices, suggests publishers make a commitment that demonstrates to printers, suppliers and mills that the market is shifting, and they will need to invest in developing new papers to meet the growing need. “Publisher commitments have been instrumental in the development of 24 new environmental sheets in North America within the last four years. The policy or commitment also serves to reinforce environmental responsibility as a priority in addition to creating cohesion within
Pick a Title, Any Title
May 2007 From Book Business
You only have so many titles to market to the public. How do you choose the right ones and how do you further their cause? It’s never an easy decision. One title you might acquire reads beautifully, but where’s the platform for marketing it? The author doesn’t exactly seem television-interview friendly. Another title has a famous person behind it, but it’s missing a little thing called substance. These are the dilemmas publishers face every day, and although choosing a title is certainly not easy, several publishers with a number of best sellers under their belts say that there are certain steps you can
May 2007 From Book Business
You only have so many titles to market to the public. How do you choose the right ones and how do you further their cause? It’s never an easy decision. One title you might acquire reads beautifully, but where’s the platform for marketing it? The author doesn’t exactly seem television-interview friendly. Another title has a famous person behind it, but it’s missing a little thing called substance. These are the dilemmas publishers face every day, and although choosing a title is certainly not easy, several publishers with a number of best sellers under their belts say that there are certain steps you can
A Call to All Publishers
August 2004 From Book Business
The book-publishing industry faces a new challenge: to improve its ecological footprint—significantly. The call was brought upon the industry by the U.S. Environmental Protection Agency (EPA) and the Green Press Initiative—a nonprofit group that promotes environmentally responsible practices in the publishing industry—and was announced at the recent Book Expo America in Chicago. Currently, the industry uses less than 5 percent recycled paper. That's 5 percent of an average of nearly one million tons of paper consumed each year by the book-publishing industry alone. The industry's consumption of non-recycled paper produces 5.2 billion pounds of greenhouse gas emissions and the loss of 19 million trees
August 2004 From Book Business
The book-publishing industry faces a new challenge: to improve its ecological footprint—significantly. The call was brought upon the industry by the U.S. Environmental Protection Agency (EPA) and the Green Press Initiative—a nonprofit group that promotes environmentally responsible practices in the publishing industry—and was announced at the recent Book Expo America in Chicago. Currently, the industry uses less than 5 percent recycled paper. That's 5 percent of an average of nearly one million tons of paper consumed each year by the book-publishing industry alone. The industry's consumption of non-recycled paper produces 5.2 billion pounds of greenhouse gas emissions and the loss of 19 million trees
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