An executive summit for magazine, catalog & book publishers exploring the convergence of online & offline publishing.
Our man-on-the-street Jim Sturdivant captured some of the flavor of Book Expo America on video, encountering celebrities and fellow book junkies along the way.
Contained in this whitepaper are 21 tips that will assist publishers in creating and implementing a social media strategy to potentially attract and engage readers - and ultimately sell more books.
Check out the video highlights from the 2010 Publishing Business Conference & Expo, featuring comments from conference chairs Chris Foster, President & COO, GIE Media; Samir Husni, aka "Mr. Magazine" and founder and director of the Magazine Innovation Center; and Clint Greenleaf, president and CEO, Greenleaf Book Group, as well as from other attendees.
A look at Apple's new iPad, including its iBooks app and iBoostore.