As book publishers build relationships with their readers through D2C sales and marketing, they must embrace new tech that supports nimble content development, data management, and conversion tools. We've launched an executive summit dedicated to helping marketers sort through these technologies. It's called FUSE Enterprise: The Convergence of Technology & Branded Content and it's happening Nov. 27-28 in Philadelphia. Click to learn more.
An executive summit for magazine, catalog & book publishers exploring the convergence of online & offline publishing.
Our man-on-the-street Jim Sturdivant captured some of the flavor of Book Expo America on video, encountering celebrities and fellow book junkies along the way.
Contained in this whitepaper are 21 tips that will assist publishers in creating and implementing a social media strategy to potentially attract and engage readers - and ultimately sell more books.
Check out the video highlights from the 2010 Publishing Business Conference & Expo, featuring comments from conference chairs Chris Foster, President & COO, GIE Media; Samir Husni, aka "Mr. Magazine" and founder and director of the Magazine Innovation Center; and Clint Greenleaf, president and CEO, Greenleaf Book Group, as well as from other attendees.
A look at Apple's new iPad, including its iBooks app and iBoostore.