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How Publishers Can Protect Their Data & the Privacy of Their Customers
June 15, 2016 at 12:51 pm

In the “data wars” being fought today, hackers are targeting computer systems and individuals’ accounts, meaning that consumers are often their top targets and victims. But that does not mean that businesses are immune -- far from it. Businesses are composed of people and the most valuable data, and the richest targets available, relate to…

Facebook Is Holding Your Readers Hostage But You Don’t Have to Pay the Ransom
June 14, 2016 at 12:58 pm

Many publishers believe that building a Facebook audience is a wise way to market books. Let’s run with that assumption for a minute. What if you succeeded in attracting a lot of Facebook fans? I mean really succeed, such amassing over 1,000,000 likes to your Facebook page. You’d probably feel happy about your social media…

Press Release: Scholastic Expands Multiplatform Publishing with Launch of Horizon
June 13, 2016 at 2:29 pm

NEW YORK, NY (June 10, 2016)— Scholastic, the global children’s publishing, education, and media company, and the pioneering force behind the groundbreaking and bestselling multi-platform properties The 39 Clues® and Spirit Animals™, expands its innovative multi-platform publishing program with the worldwide launch of Horizon, a supernatural survival series for readers ages 9 and up. To…

How Siri, Alexa, and Other IPAs Will Revolutionize Publishing
June 13, 2016 at 9:31 am

For the past several years I’ve been writing about how containers such as books, newspapers, and magazines are slowly fading away. They’ll certainly be around for many years but their relevance will slip into the background as personalized, digital content streams become more important. The more I think about the future, the more I believe…

Making the Case for Hybrid Publishing
June 9, 2016 at 12:00 pm

My first career job out of college was working for a husband- and wife-owned press in Berkeley, California. Though both Berkeley and that press had a bit of a radical past, I wouldn’t realize until years later that the business dealings I was exposed to at that press would end up challenging people’s notions of…

TaleHunt Taps Flash Fiction Trend, Publishing Stories 250 Characters Long
June 8, 2016 at 10:22 am

Co-founder and CMO Aby Mathew says that the TaleHunt app is breaking new ground in literature, championing very short stories or “flash fiction” for aspiring and professional authors. The app, which launched in January and has about 10,000 users, is the first dedicated platform for flash fiction, limiting stories to just 250 characters. Mathew says…

HarperCollins Launches Programming for Facebook Live
June 7, 2016 at 2:22 pm

HarperCollins continues to increase its focus on digital video, using it as a vehicle to connect with new readers and drive book discovery. The publisher shared two initiatives recently that put video at the center of its marketing efforts. In May HarperCollins announced the launch of Book Studio 16, a dedicated YouTube channel showcasing authors…

Let’s Take “Search Inside the Book” to a Whole New Level
June 6, 2016 at 9:22 am

Do you remember when Amazon introduced both “Look Inside” and “Search Inside” functionality for books? They were such simple yet revolutionary features at the time. Before Look/Search Inside it was impossible to do a simple flip test like you could at a brick-and-mortar store. Fast-forward to today where we take Look/Search Inside features for granted,…

How to Understand the Customer's Online Journey
June 3, 2016 at 3:00 pm

On June 9th Publishing Executive’s sister publication Target Marketing will host a sponsored webinar, "Understanding the Customer Journey: 10 Common Challenges and How to Overcome Them," led by IBM Marketing Cloud's director of marketing operations, Talibah Mbonisi. The full description of the webinar is below. Register for the webinar here. Nearly every marketing department is…

Press Release: ReadProudListenProud.com Relaunches with Jazz Jennings as Author Ambassador
June 3, 2016 at 2:27 pm

Listening Library, Penguin Young Readers and Random House Children’s Books are celebrating Pride Month with a newly redesigned ReadProudListenProud.com, an online resource for LGBTQ literature recommendations designed to spark discussion in the classroom and at home and to encourage understanding through storytelling, celebrating everyone for who they are. Teen transgender rights advocate Jazz Jennings has been named the…

Press Release: HP Inc. Reveals Flexible On-Demand Book Production Suite
June 2, 2016 at 2:35 pm

DÜSSELDORF, Germany — June 2, 2016 — Today at drupa 2016, HP Inc. introduced HP OneBook, a multi-faceted suite of end-to-end workflow solutions for industrial book printing, bolstering its leadership in efficient book production, from one book to thousands. HP also announced Webcom Inc., a Toronto-based book manufacturer serving the printing needs of global and…

Infographic: How to Send More Effective Email Campaigns
May 31, 2016 at 12:09 pm

Email has become a critical marketing tool for book publishers, particularly as marketing teams have placed greater focus on connecting directly with readers and developing meaningful relationships with them. Email marketing is helping book publishers solve the digital book discovery problem because it provides a channel for publishers to introduce readers to new releases, related…

The Death of Out-of-Print Titles Is Near, Thanks to Print-on-Demand
May 27, 2016 at 7:00 am

You’ve been hearing it a lot lately: Print-on-demand is changing publishing. Advances in technologies have brought reduced turnaround times, lower costs, higher quality, and less risk. As a result, businesses focused on print-on-demand are emerging, including independent, on-demand-focused publishers that serve both traditional book models and a changing vanity publishing marketplace. One group that’s often…

Press Release: Macmillan Acquires Pronoun, Formerly Vook
May 26, 2016 at 10:00 am

New York, NY – May 25, 2016 – Macmillan Publishers announces the acquisition of Pronoun, Inc., a New York City–based technology company that provides digital book publishing tools, analytics, and services for authors and media companies. Pronoun’s author-focused platform encompasses automated digital book creation, distribution to major digital retailers, data-driven marketing tools, and a connected…

How to Sell Books That Are Good Enough to Steal
May 25, 2016 at 12:00 pm

How do you know if what you’ve created is worthwhile? In my experience, it has to pass the “good enough to steal test.” Business owners, authors, artists, and musicians don’t like to hear this, but it’s true. The fact is the majority of goods and services produced do not actually meet this benchmark of success.…

Do Print Books Have a Future in Tomorrow’s Classroom?
May 24, 2016 at 2:11 pm

In my last post, I wrote about an agreement McGraw-Hill Education has reached with a supplier of Open Educational Resources (OER) that will make hundreds of thousands of digital assets available to educators and students within McGraw-Hill’s learning platform. What was notable about this deal is that McGraw-Hill’s customers will have to pay for access…

Here’s How One Question Can Improve Publishers' Creative Problem Solving
May 23, 2016 at 8:42 am

If you only listen to one podcast this week make sure it’s the one embedded below. It’s one of the most inspiring and thought-provoking talks I’ve ever heard. The speaker is Bernard Roth and the talk is from a series of entrepreneurial podcasts offered by Stanford. What makes this one so special? It might be…

Tips for Growing & Monetizing Audiences
May 20, 2016 at 3:05 pm

Editor’s Note: On May 18th, Book Business’ sister brand Publishing Executive hosted a free webinar titled, “Innovative Strategies for Growing & Monetizing Your Audience.” The webinar is available to watch free on-demand and covers a topic that is particularly important for book publishers. As publishers up their direct marketing efforts on their websites, newsletters, and…

Crown Publishing’s Read It Forward Invests in Long-Form, Original Content
May 19, 2016 at 12:47 pm

Earlier this week Penguin Random House’s Crown Publishing Group announced the redesign of its community site Read It Forward. The site originally launched in 2008 is dedicated to helping its 385,000-plus readers discover their next book. The redesign is similar to PRH U.K.’s recent site relaunch because it also emphasizes original long-form content over a…