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Do Print Books Have a Future in Tomorrow’s Classroom?
May 24, 2016 at 2:11 pm

In my last post, I wrote about an agreement McGraw-Hill Education has reached with a supplier of Open Educational Resources (OER) that will make hundreds of thousands of digital assets available to educators and students within McGraw-Hill’s learning platform. What was notable about this deal is that McGraw-Hill’s customers will have to pay for access…

Here’s How One Question Can Improve Publishers' Creative Problem Solving
May 23, 2016 at 8:42 am

If you only listen to one podcast this week make sure it’s the one embedded below. It’s one of the most inspiring and thought-provoking talks I’ve ever heard. The speaker is Bernard Roth and the talk is from a series of entrepreneurial podcasts offered by Stanford. What makes this one so special? It might be…

Tips for Growing & Monetizing Audiences
May 20, 2016 at 3:05 pm

Editor’s Note: On May 18th, Book Business’ sister brand Publishing Executive hosted a free webinar titled, “Innovative Strategies for Growing & Monetizing Your Audience.” The webinar is available to watch free on-demand and covers a topic that is particularly important for book publishers. As publishers up their direct marketing efforts on their websites, newsletters, and…

Crown Publishing’s Read It Forward Invests in Long-Form, Original Content
May 19, 2016 at 12:47 pm

Earlier this week Penguin Random House’s Crown Publishing Group announced the redesign of its community site Read It Forward. The site originally launched in 2008 is dedicated to helping its 385,000-plus readers discover their next book. The redesign is similar to PRH U.K.’s recent site relaunch because it also emphasizes original long-form content over a…

Press Release: National Geographic Kids and Put Me in the Story Offer New Personalized Books
May 17, 2016 at 2:20 pm

NAPERVILLE, Ill. — May 16, 2016 — Put Me In The Story, the #1 personalized books site in the United States, is partnering with National Geographic Kids to create two personalized educational books for kids National Geographic Little Kids Book of Dinosaurs and National Geographic Little Kids Book of Animals, available now on PutMeInTheStory.com. "Put…

How Publishers Can Benefit from Deeper Library Partnerships
May 17, 2016 at 1:23 pm

What was the pervasive theme of IDPF DigiCon this year? Digital publishing, of course. Data, obviously. But also, libraries. Likely because DigiCon was hosted in Chicago this year, home of the American Library Association, library professionals had a seat on multiple panels throughout the conference and shared their perspectives on issues like book discovery, digital…

Press Release: Exact Editions Launches Digital Books Service for Institutional Market
May 16, 2016 at 11:30 am

LONDON — May 12, 2016 — Exact Editions, has today launched a brand new digital books service. In partnership with four publishers, Exact Editions are using their expertise to deliver books in a new digital format, specifically aimed at the institutional market. The service launches with a range of books for the academic market, with…

How to Create New Marketing Opportunities Within the Ebook App
May 16, 2016 at 9:00 am

We take it for granted that when we open our favorite ebook app it automatically jumps right into the last book we were reading. And while that’s handy, I’d like to see at least one other option when I open the app. How about a reader-customized landing page? This page should be fully configurable, based…

The Future of Ebook Annotations Is Near & the Possibilities Are Endless
May 13, 2016 at 2:42 pm

“The typical experience with digital books these days is pretty terrible,” said Dan Whaley, CEO of Hypothes.is, during the opening remarks of an IDPF DigiCon session on Wednesday. “We can read books on a Kindle, tablet, and online and that’s great, but our ability to collaborate with other people while doing that is essentially nonexistent.”…

LinkedIn’s Sean Callahan On The Power of Data to Transform Book Publishing
May 12, 2016 at 1:56 pm

Thanks to the rapid increase in computer processing speeds over the past decade, data has become easier to analyze and more available than ever before, and it’s changing the way we do business, said Sean Callahan, author of The Big Data-Driven Business and senior manager of content marketing at LinkedIn. Callahan led one of the…

What the Inventor of the World Wide Web Sees for the Future of Ebooks
May 11, 2016 at 2:38 pm

Sir Tim Berners-Lee invented the World Wide Web in 1989 with the goal of making content on the internet interoperable and accessible, and today it is the primary way that people access the internet. Berners-Lee, keynote speaker at IDPF DigiCon @ BEA 2016, has a similar vision for the ebook and believes that publishers can…

Press Release: World Wide Web Consortium (W3C) and International Digital Publishing Forum (IDPF) Explore Plans to Combine
May 11, 2016 at 2:24 pm

CHICAGO — May 10, 2016 — The World Wide Web Consortium (W3C) and the International Digital Publishing Forum (IDPF) announced today mutual interest in combining their respective organizations to more quickly advance publishing technologies on the Open Web Platform. Tim Berners-Lee, Web Inventor and W3C Director, and Bill McCoy, IDPF Executive Director, unveiled the plans…

With Online Book Sales, Time is of The Essence
May 10, 2016 at 7:00 am

Now is better than later because later might never come. Among the many tragic losses related to the above wisdom, one of the most trivial revolves around the topic of shopping behavior. (Apologies to the Maharishi inside us all.) And this matters a great deal in the world of books, where we know from our…

Here’s Where Innovative Publishers Need to Focus
May 9, 2016 at 8:25 am

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the ones that have led to the modern empires of the Big Five. Some attributes will remain the same, of course. For example, it will always be crucial for publishers to…

How to Manage the Digital Development Process
May 6, 2016 at 2:26 pm

In this post-digital age, publishers are in a position to reach audiences across many different devices and digital platforms and package their products in increasingly creative ways. Stories can be brought to life through interactive ebooks, games, mobile apps, and more. These channels offer powerful ways to monetize content, grow loyal audiences, and stay competitive…

IDPF DigiCon Will Highlight Ebook UX, Data & D2C Sales
May 5, 2016 at 2:44 pm

Next week I’ll be attending IDPF DigiCon in Chicago on May 10th and 11th. Now boasting a new name and location, DigiCon looks to tackle many challenges within the book industry brought on by rapidly changing technology. Sessions ask forward-looking questions like: How can publishers reimagine the ebook as an open and cross-platform experience? How…

Press Release: Simon & Schuster Revenue Flat in CBS Q1 Earnings Report
May 5, 2016 at 2:18 pm

NEW YORK — May 3, 2016 — CBS Corporation (NYSE: CBS.A and CBS) today reported results for the first quarter of 2016, including quarterly records for operating income and diluted earnings per share. “CBS delivered a spectacular quarter as we continue to execute on our strategy of creating and distributing the content that audiences have…

Press Release: Gale Interactive: Science Now Available for Schools
May 4, 2016 at 2:41 pm

FARMINGTON HILLS, Mich. — May 4, 2016 — Gale, a part of Cengage Learning, has launched Gale Interactive: Science, a new digital science resource available now for schools. This new product uses innovative technology to combine Gale’s curriculum-aligned research content with interactive 3D models from partner Cyber Science 3D, to help students understand science beyond…

The Overlooked Secret to Doubling Email Book Sales
May 4, 2016 at 9:33 am

In the world of email marketing, experts constantly talk about the importance of adding new subscribers, increasing open rates, and boosting click rates. The internet is littered with articles on these topics. But, are these the best metrics to gauge success? If email marketing is supposed to help generate book sales, could we be majoring…