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Avon Launches New E-book Technology
September 7, 2007

Avon Books, an imprint of HarperCollins, has introduced a new e-book featuring embedded video starring the book’s author. “Lady Amelia’s Secret Lover,” a historical romance novel by Victoria Alexander, was made available for purchase Tuesday for $3.99 through the HarperCollins Web site (www.harpercollins.com/ladyamelia). According to the publisher, this is the first published e-book to include video. As readers navigate through the e-book, Alexander pops up onscreen at various points to discuss plot points and characters. “Through Avon’s many successful online initiatives, we’ve learned that romance readers want to foster a relationship with their favorite authors,” says Liate Stehlik, publisher, Avon Books. “The publication

New Books on Demand Service Enables Self-Published Authors to Sell Through Amazon.com
September 7, 2007

An interview with CreateSpace Co-founder and Managing Director Dana LoPiccolo-Giles on her company’s new service Founded in 2002 as an on-demand distributor of DVDs, CustomFlixLabs Inc. was acquired by Amazon.com in 2005 and later added a CD on Demand service to its growing portfolio. Last month, the company experienced another growth spurt, announcing a new company name, CreateSpace, as well as the launch of a new Books on Demand service for self-publishing authors. The service allows authors to offer their works for sale through Amazon.com, the CreateSpace.com site and via their own free, customizable eStore without inventory, setup fees or minimum orders. CreateSpace manufactures on-demand

Amazon to Unveil E-book Reader in October
September 7, 2007

The New York Times reported that Amazon.com will unveil the Kindle, an electronic book reader, next month. According to the report, the Kindle will be priced at $400 to $500 and will wirelessly connect to an e-book store on Amazon’s Web site––a significant advancement over older e-book devices, which must be connected to a computer to download books or articles. The device also will feature a Web browser and a keyboard for note-taking. Amazon would not comment on the Kindle, per the Times article.

Lonely Planet Selects Service to Enhance Growing Internet Channel
September 7, 2007

Travel media company Lonely Planet, publisher of the Lonely Planet travel guidebooks, announced a partnership this week with Tempe, Ariz.-based Limelight Networks, a content delivery network (CDN) for digital media. Limelight will drive Lonely Planet’s new LonelyPlanet.tv travel video channel, which offers original travel programming via the Internet. “Choosing Limelight’s content delivery network has proven to be a smart business decision for our roll-out of LonelyPlanet.tv,” said Sohail Dahdal, digital manager, LonelyPlanet.tv. “We looked at all the different streaming services and found that Limelight was best-equipped to accommodate our future growth. Limelight’s infrastructure allows sites such as ours to rapidly grow and develop as

Boosting Sales Is No Game to LeapFrog
September 1, 2007

In the first half of this decade, sales were skyrocketing for LeapFrog SchoolHouse—a division of LeapFrog Enterprises Inc. and publisher of interactive, research-based assessment and curriculum content for the PreK-8 education market. The Emeryville, Calif.-based company saw a boom in net sales from $8.8 million in 2001 to $55.2 million in 2004. In 2005, however, the company faced some hard (and controversial) times, and its sales began to drop. Last winter, LeapFrog SchoolHouse made a number of changes to get the company back on a growth track, including restructuring the organization, hiring a new president and focusing on its strongest segment within the

HarperCollins Launching iPhone Platform
August 17, 2007

HarperCollins Publishers has announced that it is making digital content available for the iPhone platform. The pilot program will allow users to sample from 14 new HarperCollins titles, available online, in an iPhone-compatible format via the HarperCollins Browse Inside application. Browse Inside allows consumers to view pages of HarperCollins titles online. LibreDigital—a division of NewsStand Inc., and strategic partner in the development of HarperCollins’ global digital warehouse and its online application—has adapted Browse Inside for the iPhone platform. iPhone users will be able to view the first 10 pages of chapters one and two of 14 books, with the option to click to

Inside Digital Content Provider Partnerships: Q&A with Rosemary Carlough, Vice President of Marketing, AMACOM Books
August 3, 2007

Books24x7—a SkillSoft Company located in Norwood, Mass.—is a provider of Web-based digital technical and business reference content, containing over 7,000 digitized reference books, research reports, documentation and articles. Books24x7’s hosted Web-based platform allows users to search, browse and read collections of content assembled through its partnerships with publishers. One publishing partner is AMACOM Books, the book publishing division of the American Management Association (AMA). The New York-based publisher specializes in critical business topics and leadership challenges of today and tomorrow. Book Business Extra interviewed Rosemary Carlough, vice president of marketing, about AMACOM’s partnership with Books24x7 and the services it provides for publishers. EXTRA: What

Lantern Books Exec ‘Cynically Optimistic’ About the Future
August 1, 2007

Martin Rowe labels his view of the book business “cynically optimistic.” The director of publishing for Lantern Books, a relatively small, independent publisher of spiritual, social, environmental and animal advocacy titles, Rowe draws upon a diverse career that has led to his well-rounded view of the business of book publishing. And this view, he says, is changing as rapidly as the industry itself. Prior to co-founding New York-based Lantern Books with the company’s CEO and president, Gene Gollogly, Rowe held positions in distribution, research and promotions, as an author, and in a handful of other roles that even included a job in a bookstore.

BRING YOUR BOOKS TO LIFE ON THE WEB
August 1, 2007

he idea is pretty straightforward: Release a book, create a Web site to go along with it, and, voila, you’ve got yourself a surefire marketing tool. Just putting something on the Web is no guarantee of success, however, which may be why, for many publishers, this simple formula ends up having a lot of variations. Book-companion Web sites—portals providing access to authors, blogs, online forums, games, contests and other multimedia offerings—play a significant role in the world of online book promotion. Standing at the intersection of traditional, publisher-designed marketing strategies, author-driven promotion and self-perpetuating “viral” marketing, thoughtfully planned book-companion Web sites offer

Webcasts: A Hot Marketing Tool
August 1, 2007

The June release of British writer Ian McEwan’s “On Chesil Beach” was accompanied by screenings of a 28-minute film profiling the author at dozens of bookstores in the United States. According to producer Powell’s Books, the film aimed to go beyond the traditional author reading to inspire “spirited discussion about great new books and their impact on readers’ lives.” This was, perhaps, an innovative and effective tool for promoting McEwan. But if proponents of the emerging tool of webcasting are proven right, the logistical challenges accompanying such an operation (and those inherent in luring a finite set of audience members to bookstores to watch

Author Writes Book on Mobile Phone
July 6, 2007

Italian author Robert Bernocco has completed his first book, which he wrote completely on a mobile phone and it will be published on Lulu.com, an online marketplace for digital content. The 384-page sci-fi novel, “Fellow Travellers,” was written on Bernocco’s daily commute to work on the train, via his Nokia 6630 phone, using the T9 system. “We live in an age when individuals are strapped for time due to work and family commitments, and this can often stifle creativity,” said Cristel Lee Leed, European vice president, Lulu.com. “Mr. Bernocco is a great example of the type of author we often encounter on Lulu—he has

Utilizing YouTube
July 6, 2007

Simon & Schuster Inc. and Internet video company TurnHere Inc. recently released the first of a series of online videos showcasing Simon & Schuster authors and sneak previews of new books. The videos are located at Simon & Schuster’s YouTube channel, BookVideos.TV. The channel will be cross-linked to many sites and also available at SimonSays.com. “By incorporating online video in our marketing efforts at BookVideos.TV and elsewhere, we are able to provide our readers with unprecedented access to their favorite authors, foster lasting emotional connections and create dedicated fans,” said Sue Fleming, vice president, online and consumer marketing for Simon & Schuster Adult Publishing

BEA Expands Boundaries
July 6, 2007

Lance Fensterman, event director of BookExpo America (BEA), has immersed himself in many areas of technology in order to promote BEA and gain valuable feedback from industry professionals. One of the ways he has done so is through his blog, BookExpo-Lance.BlogSpot.com, where he claims to blog from his travels around the world via his Blackberry. Prior to his current position, he was an independent bookseller for several years, and he says he draws on that experience frequently. Book Business Extra spoke with Fensterman to discuss the theme of BEA 2007, its online community, his blog and more. EXTRA: BEA 2007 had the overall theme

Stanford University Makes eBook Investment
July 6, 2007

Coutts Information Services—-a book-supply, collection-management and shelf-ready services provider-—has announced an agreement with Stanford University. The Stanford University Library has acquired collections of eBooks from Coutts, to be hosted on the MyiLibrary platform. MyiLibrary.com is an Ingram Digital Group company, a global provider of digital content accession, storage, management and delivery services to publishers and other content owners. The acquisitions include approximately 7,000 titles from Oxford University Press, 3,000 Cambridge University Press titles and more than 12,000 titles from Springer. “This groundbreaking arrangement will send a strong signal to the academic library community that eBooks have entered the mainstream of book acquisition

How Thomson Nelson Cut Production Workflow by 50 Percent
June 15, 2007

Thomson Nelson, Canada’s leading educational publisher, recently partnered with Transcontinental Printing to utilize the company’s Job Assistant module. The module is a Web-based, self-service, title-management premedia solution designed for an automated prepress workflow that allows electronic file transmission and soft proofing [online approval]) through its Digital Workshop software suite. The result has been Thomson Nelson cutting its production time by approximately 50 percent. Book Business Extra spoke with Marnie Benedict, director of composition and prepress technology, Thomson Nelson, and Denis Beaudin, business development manager, Transcontinental Printing, about the partnership and how other publishers can learn from their success. EXTRA: How did your company

Building a Core Audience: The MySpace Payoff
June 15, 2007

As a writer, I have been a member of MySpace.com for several years and have been taking advantage of the social networking opportunities that exist. When I joined, the site had around 70 million members; today it has surpassed 183.7 million members. Many in publishing are realizing the value of making a connection via social networking. At this year’s Book Expo America, authors and publishing executives shared social networking tips at a session titled “MySpace for Authors and Publishers: Everything You Need to Know to Make it Payoff.” The panel included Richard Nash, publisher of Soft Skull Press; Barry Lyga, author; Josh Kilmer-Purcell, author;

University Presses and the Digital Universe
June 1, 2007

The Association of American University Presses (AAUP)—an organization of nonprofit publishers whose members strive to advance scholarship through their offerings—believes that the university press segment’s fundamental mission has not changed since America’s oldest university press, The Johns Hopkins University Press, was founded in 1878. However, the landscape in which its members operate has changed greatly, and the forecast calls for additional change in the future. As throughout the rest of the publishing industry, driving this change are advances in digital technologies. A varying segment According to Steve Maikowski, director of NYU Press, the university press world is divided into four major sales groups

Books By E-mail and RSS: Q&A With the Creator of DailyLit.com
May 18, 2007

DailyLit.com, a Web site based in New York that currently offers a free service allowing users to read entire books via e-mail and RSS installments, recently announced plans for aggressive growth. DailyLit currently allows visitors to sign up to receive more than 370 classic and contemporary titles, free of charge, in installments designed to be read in less than five minutes. The contemporary titles used are available via Creative Commons, a non-profit that offers an alternative to full copyright, built within current copyright law, that allows you to share your creations with others and use music, movies, images and text online that’s been

Amazon Increases Online Content With Podcasts Series
May 18, 2007

Amazon.com has officially launched its Amazon Podcasts network, an original podcast series offering customers four unique channels of free content—Amazon BookClips, Music You Should Hear, Significant Seven and Amazon Wire—available at Amazon.com. The company is planning on offering several additional channels in the coming months to reach what it calls its customers’ increasing demand for rich content related to the products they shop for every day on Amazon.com. Amazon BookClips is a weekly podcast offering customers a free sneak preview at some of what the company considers the most popular soon-to-be released audio books. Significant Seven is a monthly podcast where editors

Exclusive Interview: Jane Friedman, President and CEO of HarperCollins Publishers, Offers Insights On Motivation, Mentors and More
May 4, 2007

Jane Friedman, president and CEO of HarperCollins Publishers has been a driving force behind the creation of multi-media pronged author tours, Publishing Plus and more. Friedman has a 39-year career in publishing and is considered a mentor by many in the industry. Book Business Extra spoke with her in this exclusive interview. She shares insights behind her career accomplishments, motivation and advice to others. EXTRA: You are credited with creating the author tour in 1970 as a publicist who took cook and author Julia Child around to different store locations promoting her book. Can you explain the experience for our readers? FRIEDMAN: I actually