Search Results

Terms
Category
Kind
Author
 
Sort
The View From the Top
May 1, 2007

HarperCollins Publishers Worldwide, one of the five largest book publishers in the world and a subsidiary of News Corp., is strategically focused on a digital evolution that will shape the company’s goals and mission in the future. The foundation of this evolution can be traced back 10 years to when Jane Friedman was hired as the company’s president and CEO. According to Friedman, in the past 10 years HarperCollins has increased profits by more than 1,000 percent and its total revenue went from $600 million to $1.3 billion in 2006. The company publishes an average of 4,300 titles globally per year, with 3,100 employees

The Answer to Escalating Textbook Prices?
May 1, 2007

Freeload Press, a Minnesota-based publisher and distributor, made headlines last year upon publishing college textbooks featuring advertising for everything from study guides to credit card companies. The company offers these books to students at significantly reduced prices in print or PDF format, and many for free download on its Web site. The goal is to offset the constantly increasing price of required course-reading materials for college students. Freeload now has almost 250 student versions available for download. An academic panel helps with ad placement in the PDF e-textbooks, and the “StudyBreak Ads” are placed in natural breaks in the printed books. Freeload Press Founder

Web 2.0 Expo Berlin Announced
April 20, 2007

O’Reilly Media, Inc. and CMP Technology, the co-producers of the annual Web 2.0 Summit and Expo, recently announced a new conference and trade-show that is aimed at bringing together top leaders and technologists who are building and driving the European Web economy. The Web 2.0 Expo Berlin is scheduled for Nov. 6–8, 2007, and will take place at the Fairground Berlin, Germany. “Web 2.0 Expo is a global phenomenon. Network effects don’t have national boundaries. But the collective intelligence harvested by the most interesting and innovative Web 2.0 applications often has a local flavor,” said Tim O’Reilly, founder and CEO of O’Reilly Media. “We’re

Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more
April 20, 2007

When it comes to incorporating multimedia—such as blogs, webcasts, e-newsletters, social networking, video, among others—into the business model, Christian publisher Baker Publishing Group is well ahead of the curve. Book Business Extra spoke with two executives from Baker’s different divisions: Jim Hart, the Internet marketing manager at Baker’s Bethany House Publishers, and Twila Bennett, the senior director of marketing at its Revell, Baker Books and Chosen divisions. In this exclusive interview, Hart and Bennett share their insights behind the company’s innovative marketing tactics. EXTRA: From a marketing and sales perspective, describe some of the innovative ways you are using blogs to increase your

Bloomsbury Adds “Look Inside” Reader
April 20, 2007

Bloomsbury Publishing Plc, an independent, London-based publishing house known for literary novels, children’s and reference book publishing, has collaborated with LibreDigital, a division of NewsStand Inc., on the new Bloomsbury ‘Look Inside’ online service. The service reportedly allows readers to search and preview the company’s book content on the Internet in a format that replicates the look of a printed book. Bloomsbury is currently digitizing a number of its books for the service, which will be utilized on a number of Bloomsbury divisions’ Web sites, including Bloomsbury USA, Walker & Company, A&C Black and Berlin Verlag. The new service will be available to booksellers

Going Mobile or Already Gone
April 6, 2007

The book industry is writing a new chapter, as Moka LLC, a “personal mobile knowledge assistant provider,” announces Moka mBooks—which delivers a selection of writings from best-selling books directly to cell phones or e-mail via Short Message Service (SMS) text-message and e-mail technology. SMS is available on most digital mobile phones and a steadily increasing range of other devices (including Pocket PC, desktop computers and some fixed phones) that permit the sending of short text messages between these devices. It is now offering text from 76 introductory titles from authors including Sylvia Browne, Dan Millman, and Wayne Dyer. “We are proud to be bringing

Publishing to a Higher Power
April 1, 2007

Dwight Baker, president of Grand Rapids, Mich.-based Baker Publishing Group—the third-largest publisher in the Evangelical Christian publishing market—arrived in his position from a different starting point than most publishing company presidents, and he’s using that fresh perspective to put his own personal spin on religious publishing. His approach seems to be working. The company’s annual sales in 2006 surpassed $50 million, four of its publishing divisions saw double-digit growth, and it has a current New York Times Best Seller on the market with 1.4 million copies sold. The family business was founded in 1939 by Dwight’s grandfather, Herman Baker. When Dwight was a teenager, he

Future of Print Takes Center Stage at Book Business Conference & Expo
April 1, 2007

More than 1,000 publishing industry professionals converged on New York’s Marriott Marquis, March 5-7, braving a windy Times Square to attend the 2007 Book Business Conference and Expo. The future of print was a primary theme throughout both the exhibit hall, which housed approximately 100 industry suppliers and services, and the conference program, which was packed with more than two dozen sessions, roundtables and panel discussions relevant to book publishers looking for tools to manage their businesses in an ever-changing industry. “The conference hit on so many of the most significant issues facing book publishers that attendees and speakers alike were truly energized by

Bringing Life to Your Backlist
April 1, 2007

Springer Science + Business Media does not view Google Book Search as a detriment to its business, but rather as a valuable marketing tool for its popular science, technology and medical (STM) titles. Paul Manning, vice president of book publishing for Springer, attributes much of the recent growth of the company’s back catalog of older titles to its participation with the controversial program. With more than 30,000 titles available in Google Book Search, the publisher saw more than 1 million views in a one-month period, and 20 percent of its “buy this book” clicks on the search were for titles older than 10 years

AAP Joins Effort to Standardize Digital Content Access
March 30, 2007

The Association of American Publishers (AAP) has announced it has joined the Automated Content Access Protocol (ACAP). According to the AAP, ACAP is developing and piloting a standard system which allows publishers to express digital content access and usage policies in a language that can be programmed to be recognized by search engines. This is a joint project with the International Publishers Association, European Publishers Council and the World Association of Newspapers. The project’s goal is to serve as a building block for e-commerce in the online publishing world by helping publishers make their licensing terms and e-commerce information universally readable. “ACAP’s specification

The Architect of Innovative Publishing
March 1, 2007

Technology is fundamentally transforming publishing. From generating ideas to packaging information to delivering products and beyond, everything is changing. Tim O’Reilly, the founder and CEO of O’Reilly Media, the renowned Silicon Valley-based computer/technology publisher, believes that many publishers are woefully unprepared. His company, one of the leading computer-book publishing companies in the world, is at the forefront of the technologies that have directly shaped publishing of the past, present and future. When I spoke with O’Reilly, he was getting ready to board a plane to New York City to keynote Google’s “Unbound” conference on Jan. 18. The conference was billed as “a day

A Book With A View
March 1, 2007

A bar of soap that zaps fat, puppies that don’t grow up, and a bug DNA kit. It’s not everyday in a book-marketing veteran’s career that he’s able to be as creative as Jeffrey Yamaguchi has been able to be during the recent marketing campaign for Michael Crichton’s latest best seller, “Next.” While promoting “Next,” Yamaguchi—HarperCollins’ online marketing manager—and his marketing teammates created a fictional genetic research firm by the name of Nextgencode. They then developed fake products supposedly being sold by the company, including a revolutionary weight-loss soap, and supported these ventures with online video commercials that ran on mainstream sites, like

Dishing Content on Multiple Platforms
March 1, 2007

The staff of Zagat Survey LLC consisted of just Tim and Nina Zagat when the pair first set off in 1979 to compile restaurant reviews contributed by their friends to help create the first of their popular restaurant guides. The book series since has become virtually synonymous with dining, and the staff consists of 110 full-time employees, plus local editors in more than 70 cities around the globe. Tim Zagat, the CEO of Zagat Survey, faces the same challenges that other publishers do as his company prepares to face the opportunities and challenges that digital content delivery creates. What are the biggest challenges you

“Potter” Sets Amazon Pre-order Record
February 2, 2007

With the date—July 21—set for the publishing event of the year, the release of J.K. Rowling’s latest “Harry Potter” novel, signs of the oncoming consumer frenzy are already here. Amazon said today that “Harry Potter and the Deathly Hallows” first-day advance orders taken on yesterday exceed the online retailer’s first-day pre-order number of the previous edition of the series by 547 percent, according to a report by Reuters. Rowling announced the name of the seventh and final Potter book on her Web site yesterday. Lisa Holton, president, Scholastic Trade Books and Book Fairs, told Book Business in an interview in the February issue that the publication of

Pearson Education Undertakes Wiki-style Book
February 1, 2007

Following in the steps of the user-created world found on the Internet, a major book publisher is putting the content-creation of an upcoming project into the hands of the masses in a fashion similar to Wikipedia, a Web-based encyclopedia that online contributors help create and edit. “We Are Smarter Than Me,” the tentative title of a book scheduled to be published this fall by Pearson Education, will rely on the contributions of a multitude of registered members on the Web to create this experimental work. The book’s content will focus on the model of collective authorship, found in blogs and social networks, which

Content Crossroads & Distribution Junction
February 1, 2007

The hot-button issues in the book industry today surround an increased focus on content and alternative forms of distribution. Publishers are still keeping a watchful eye on the Internet and the fear that it may replace the print-based distribution business in the future. But there appears to be a greater acceptance and realization that “content” is a publisher’s real asset, and that the delivery method means nothing if the content isn’t outstanding. An increased focus on content, book search tools, digital distribution, a declining print readership, increased used-book sales, rising fuel and paper costs, and decreasing bookshelf space in retail superstores are all

Are the E-book ‘Barbarians at the Gate’?
February 1, 2007

E-books may still be only a small part of the total publishing market, but e-book sales are growing, and many expect big things for the format in the near future. EBooks Corporation Ltd., which provides more than 70,000 e-book titles to consumers at eBooks.com, estimates that the e-book market hit $130 million in 2006, and expects it to reach $220 million this year. “Five years out, the total e-book market will be between $3 billion and $5 billion,” projects Stephen Cole, managing director of eBooks, which has partnerships with 327 publishers worldwide, including Random House, Simon & Schuster, Zondervan, Dell, Warner Books and Oxford University

Tips for E-Commerce Solution Shopping
February 1, 2007

In the ever-changing world of multimedia and shoppers who expect things at the click of the mouse, e-commerce solutions are in high demand. “These days it’s so important to give your Web customers a great experience,” says Jim Morse, president of Morse Data Corp. To do so, it is important to select solutions that fit your company size, scope, staff and budget. The following advice from several e-commerce solution providers can help guide you through the process of deciding which product works best for your company. “A publisher should analyze the cost of not only the development of a solution, but the manpower

34 Tips, Tactics and Considerations for Using Webcasts to Expand Your Brand
December 1, 2006

On Oct. 19, Book Business held its first webcast for book publishing executives. The webcast was on—what else—but webcasts. Titled, “Expand Your Brand: Webinars for Publishers,” it featured the following speakers: • Twila Bennett, director of marketing, Revell/Baker Publishing Group • Suzie Cross, assistant marketing manager, Revell Books • Sharon Linsenbach, director of e-learning, North American Publishing Co. • Noelle Skodzinski, editor in chief, Book Business • Jeffrey Yamaguchi, online marketing manager, HarperCollins. Book Business compiled the following tips, tactics and considerations for using webcasts as effective marketing and sales tools, based on its recent webcast. If you missed the live event, you can view it at <a

Get Your Multimedia House in Order
November 1, 2006

Following typical protocol, Ayun Halliday went on tour to promote her latest title, “Dirty Sugar Cookies.” Only, it wasn’t a 30-city tour, it was a 30-blog tour. These days, blog tours are all the rage thanks to the high-speed, seemingly infinite cyberspace connections they create. After interviewing with bloggers who either posted Halliday’s comments online or recorded her on a downloadable audio podcast file, the author’s “appearance” was suddenly linked to other blogs, which linked to more blogs, ad infinitum. Buzz like this is priceless and, interestingly, Halliday’s publisher, Seal Press—an imprint of Avalon Publishing, New York—didn’t have to make too many adjustments