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Offshoring and the Global Marketplace
October 1, 2004

Offshoring has taken on new meaning in recent years. The Web, electronic file transfer, advancements in foreign technology and faster, better ways to communicate globally have all stirred the waters of opportunity for tapping the American marketplace from overseas. A global marketplace has swelled beyond what many expected. For some, this means greater opportunity, savings and growth. For others, it means the promise of more jobless Americans, more abandoned factories, more unfair labor competition. For many book publishers, specifically, it means more options for manufacturing books cost-effectively. It means new options for digital content creation, design and editorial. It means increased profitability, growth

Beyond Piracy
August 1, 2004

Bill Rosenblatt has been dealing in digital rights management (DRM) since before DRM even had a name. He has helped develop industry DRM standards, he has penned a book called "Digital Rights Management: Business and Technology," and he edits the newsletter DRM Watch ( For him, DRM isn't only about protecting online content from piracy, it's a way of doing business in today's digital marketplace. Rosenblatt spent some time answering some of our questions about DRM and how it can impact your future. 1. In today's marketplace, what does digital rights management involve and why is it important to book

Rodale Takes a Bigger Bite of the Big Apple
August 1, 2004

The publisher of "The South Beach Diet" is gorging itself on New York City real estate, while denying speculation that it will soon abandon its cozy head office in Eastern Pennsylvania for a more prominent position in Manhattan. A spokesperson for the family-owned, Emmaus-based publisher says it is committed to its roots, and is only increasing its office space to provide a contiguous workplace for its New York-based staff. Rodale's 300 New York employees are currently dispersed throughout several floors of the AIG SunAmerica building on Third Avenue. But that hasn't deterred speculation that Rodale's decision to expand its office space is

Turn End-of-Life Titles into Profit
August 1, 2004

Life was good for The Rowman & Littlefield Publishing Group. The company had grown to become one of the largest independent publishers and distributors in North America. It employed hundreds of people in seven locations. And, it had printed more than 20,000 new books in its 29 years. But, life was about to get even better—as the company tapped a new, multimillion-dollar revenue stream. THE RELATIONSHIP BUSINESS James E. Lyons, Rowman & Littlefield president and publisher, had shared a concern of many modern-day publishers: excess inventory. The company typically ordered offset print runs that would last two years, but, occasionally, more books were printed

Do Cover Enhancements Enhance Profits?
August 1, 2004

Consumer spending on books will reach $44 billion by 2008, and publishers will be serving up a menu of more than 2.3 billion books from which readers can choose, predicts a recent study by the Book Industry Study Group, a nonprofit industry organization. With so many titles vying for a piece of the pie, each book's cover becomes increasingly important to catch the book-buyer's eye, despite the old caveat about judging a book by its cover. But does pomp and circumstance help sell books? Beauty Is Only Cover Deep, But It's The Cover That Buyers See Many in the industry agree that a

Will Your Sustainability Efforts Stack Up?
August 1, 2004

Most publishers are relatively tone deaf to adversarial activist campaigns. And so far, large, mainstream publishers have been only lukewarm in their response to voluntary multi-stakeholder collations like the Green Press Initiative/EPA Resource Conservation Challenge, which is calling on publishers to improve their ecological footprint. But, it will be increasingly difficult to ignore the growing number of institutional investors that are calling for big business to address the sustainability challenge. Socially responsible investment funds and indexes that employ sustainability performance ratings now represent in excess of $2 trillion in holdings. The influence of these funds is rising as they are rapidly moving from

From finished manuscript to press in 9 days.
August 1, 2004

Book publishers know the importance of fast time to market, and in few industry sectors is it more crucial than high-tech publishing. High-tech book titles become obsolete the moment a new operating system, programming language or other technology is introduced. At O'Reilly & Associates—a publisher of books covering everything from the Internet to XML, Mac OS X, open source, Java and Web services—accelerating the publishing process can literally mean the difference between success and failure for many titles. When the company decided to publish "Running Mac OS X Panther" in late 2003, O'Reilly and the impending author, James Duncan Davidson, knew

A Call to All Publishers
August 1, 2004

The book-publishing industry faces a new challenge: to improve its ecological footprint—significantly. The call was brought upon the industry by the U.S. Environmental Protection Agency (EPA) and the Green Press Initiative—a nonprofit group that promotes environmentally responsible practices in the publishing industry—and was announced at the recent Book Expo America in Chicago. Currently, the industry uses less than 5 percent recycled paper. That's 5 percent of an average of nearly one million tons of paper consumed each year by the book-publishing industry alone. The industry's consumption of non-recycled paper produces 5.2 billion pounds of greenhouse gas emissions and the loss of 19 million trees

E-books Set Record Q1 Sales
August 1, 2004

E-book sales have reached record levels, and revenues are way up, according to a report by the Open eBook Forum (OeBF), an international organization that monitors trades and standards for the e-publishing industry. Unit sales grew 46 percent to 421,955, while revenues were up 28 percent to $3.23 million, compared to the same quarter in 2003, according to OeBF. Twenty-four of the leading e-book publishers and retailers submit data to the OeBF, which uses the data to compile its report. The eBook Statistics Report is a quarterly report released by Open eBook Forum. "This quarter, e-books have hit a high mark for sales," says

Banta Expands Va. Distribution Center
August 1, 2004

Banta Corp. expanded its Harrisonburg, Va., distribution facility to accommodate new business, spending $6.5 million to extend the facility by 179,000 square feet. The company expanded the center to 433,000 square feet and added 20,000 full pallet locations, conveyor belts and returns processing equipment. The distribution center connects to Banta's print facility where finished products are moved from the bindery to the distribution center using self-guided vehicles. The added space improves the efficiencies at the facility, including reducing fulfillment and transportation costs, says Dwayne Black, VP of operations for Banta. The addition increases Banta's processing capability to 5,500 cartons of books and materials a

Glatfelter Launches Customer-Focused Service Program
August 1, 2004

Specialty papers and engineered products manufacturer Glatfelter has rolled out a service program that provides customers with more flexibility for the products it offers. The program offers distributors three book grades—Glatfelter Offset, End-Leaf and Restore Cote—in a range of shades, finishes and basis weights. Glat Offset is the company's premium uncoated book publishing paper designed for high-quality print jobs. End-Leaf is designed to form a strong bond between the text and case, and Restore Cote is a recycled, film-coated grade designed for the textbook market. Under the new program, Glatfelter guarantees shipment within seven days of placing the order and eliminates trim requirements, says

CtP's Progeny
June 1, 2004

In an age of on-demand cable, print-on-demand and instant messaging, it's no wonder publishers say the most important aspect of computer-to-plate technology is faster turnaround times. Over its 10-year life span, CtP technology has brought the industry as close to on-demand turnaround times as possible, shortening production time and streamlining the manufacturing process. It means publishers can drop pages in their printers' laps knowing they'll be turned around quicker than Barry Bonds swinging at an 0-2 fastball. Time-sensitive subjects are now brought to market faster. What Martha Stewart knew or didn't know about the stock price of Imclone, or what President Bush knew

Top Book Manufacturers the Complete Listing
June 1, 2004

In compiling the Top 30 Book Manufacturers for our print issue (May/June), some privately held companies, whose revenues may have qualified them to be ranked, chose not to participate. In order to recognize all the book manufacturers surveyed for the ranking, BookTech editors compiled this alphabetical listing. Ambrose Printing, Nashville, Tenn. Alcom Printing Group, Harleysville, Pa. Balmar Inc., Falls Church, Va. Banta Corp., Menasha, Wis. Bertelsmann Arvato, New York Bolger Concept to Print, Minneapolis Burton & Mayer, Brookfield, Wis. Cadmus Communications, Richmond, Va. Carter Printing, Richmond, Va. Cavanaugh Press, Baltimore Cedar Graphics, Hiawatha, Iowa CJK, Cincinnati Commercial Communications, Hartland, Wis. Courier Corp., N. Chelmsford, Mass. Dickinson Press, Grand Rapids, Mich. Dollco Printing, Ottawa Dome Printing, Sacramento, Calif. Edwards Brothers, Ann Arbor, Mich. EP

This Way to the Tar Pits
June 1, 2004

I am a former publisher of printed books: very small-scale. I remain a publisher/editor of a printed newsletter: also small-scale. I am shifting over to e-newsletters (reasonably profitable) and e-books (unprofitable, but a great hobby). I am also a writer: 40-plus books, thousands of articles. So, I come before you as a moderately successful wordsmith who writes for a living, but most of my income has come from publishing my own material. So, I know something about marketing, too. I'm not an expert in books printed on paper. I knew enough to get out of that business. Let me share with you some observations about selling

Handle With Care
June 1, 2004

Traditionally, bookbinding has been a relatively simple operation. But, as in many industries, competition has become fiercer than ever. For many book manufacturers, this competition launched a race to apply quality manufacturing methods and standards, such as Lean or Six Sigma, to the bookbinding operation in order to reduce waste and working capital, increase inventory turns, or improve productivity. Ironically, while great progress has been made in decreasing turnaround time from publishing to book delivery, several book manufacturers report increased numbers of rejections due to poor quality, despite advanced manufacturing techniques. And as every book manufacturer knows, a 'good' book is one that doesn't

Book Gift Bag for NYC Schools
June 1, 2004

The New York City Department of Education received 7,000 books as part of Books for School, a program created by seven book production suppliers to demonstrate the advantages of on-demand printing. The demonstration, which recently took place at the Javits Center in New York, showcased an on-demand system with the capacity to produce 20 to 250,000 books per run. At the front end of the system, Boise Paper Solutions, a division of Boise Cascade Corp., Boise, Idaho, supplied its Dakota digital book paper for the demonstration. The paper was fed into a CR1300 digital web press, manufactured by Delphax Technologies Inc., by an LS Series

BCI Begins U.S. Production of Graphic Board
June 1, 2004

A new U.S.-based mill producing graphic board (a type of cover board made with specific fibers) is up and running after several months of preparations. The Newark Group Inc., manufacturer of recycled paperboard, invested more than $100 million to fit a Fitchburgh, Mass., mill that it purchased last fall for producing graphic board for its Graphicboard Products BCI division. Company officials say the mill is the only producer of graphic board in the United States. The company invested in the mill so it could offer a full range of thicknesses of its NewEx brand of graphic board product at an annual

State of the Printing and Paper Markets
April 1, 2004

A new year is upon us, and again we peer into our crystal ball. The goal: to try and forecast where two of our biggest costs are headed. For two years it was strongly believed that printing and paper costs had to go up, because we were experiencing historically low costs in those areas. We endured a 1-2-3 punch: the dot-com advertising crash, the Sept. 11th tragedy and subsequent wars, and financial debacles at major U.S. corporations. Yet we were still standing. In the past, any one of these events might have been enough to drastically alter the economy. Here all three occurred in

Reversal of Fortune
April 1, 2004

Online reverse auctions are transactions where one buyer and many sellers auction over the Internet, and bids decrease ('reverse') over time. Use of reverse auctions is growing. People are purchasing major printing services, under the false assumption that excess costs in the system are taken out, and that the traditional marketplace is inefficient. The printing industry has seen margins erode significantly over the past few years. Implementing the use of online reverse auctions is, at best, spurring artificial competition. Our data, compiled from two years of bidding online, indicates 50% of winning bidders are, ultimately, not awarded the work. The end result is a negative impact on

A Proactive Approach
April 1, 2004

Intellectual property drives the software industry, fueling technology and innovation investments. Yet the same advances that drove the computing revolution of the past decade—the Internet, the Web, e-mail, faster processors, cheap memory—have made the protection of intellectual property more difficult than ever. While technology companies tried many techniques to protect their products, virtually all these past techniques were rejected by consumers as unreliable and unfriendly. Today, software companies are turning to 'product activation' as a workable extension of the end-user license agreement. With growing consumer acceptance of activation, it's increasingly clear that activation strikes the elusive, yet necessary balance between user experience and software protection. But all activation