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Master the Web By the Book
March 1, 1999

What it takes to build and manage a book publisher's Web site by Tatyana Sinioukov As a publishing medium, the Internet is "maturing," and many book publishers have gained significant experience in site management. We asked publishers and Web service providers what it takes to build--and maintain--a user-friendly Web site, what workflow models work best for book publishers, and what their hot buttons are when it comes to implementing the various workflow techniques. Site management requires implementing smart workflow techniques, managing updating processes and files across networks and platforms, as well as handling time-sensitive content, automating site production, making the site searchable, promoting it,

CTP Opinions
January 1, 1999

CTP Opinions In four-color CTP, digital file preparation is more complicated and time-consuming; scanning, image editing, trapping and other prepress functions require more capable (and expensive) systems as well as highly-skilled prepress operators.-- --Frank Ervin, vice president of training and technology at Phoenix Color The biggest ad-vantage of CTP--better print quality--is most dramatic with four-color. --Steve Franzino, who is vice president of technology, Courier Corp "A black-and-white book typically is about 100 MB. A four-color book of the same page size is typically about 4 GB." --Craig Bauer, facilitator of information technology and digital prepress, R.R. Donnelley Roanoke A switch to a CTP

Living Digitally in a Four-Color World
January 1, 1999

When it comes to computer-to-plate printing, more printers and publishers join the ranks of the believers every day, either experimenting with CTP with their four-color jobs, or switching to it by Tatyana Sinioukov Despite some limitations, as discussed by industry professionals below, CTP for four-color book production saves time and money and offers faster turnaround and higher quality than a conventional, film-based workflow. That's why more and more printers and publishers join the ranks of the believers every day, either experimenting with CTP with their four-color jobs, or switching to it completely. According to Frank Ervin, vice president of training and technology at

The Color Checkpoint
January 1, 1999

The color image scans produced for Time Inc. Home Entertainment books must be top quality. To assure himself that proofs he's reviewing represent what will ultimately be printed, Editorial Operations Manager John Calvano asks prepress houses that work for Time to run out a test page every two weeks on the devices regularly used to print proofs. The page includes three images from some of his previous jobs--images for which he knows what to look for--as well as industry-standard color patch strips. Since a book's scans are often produced in batches over several weeks, the test pages help him check for color consistency over time.

What's a Publisher to Do?
January 1, 1999

CTP Veterans Share Tips For Publishers Taking Their First Steps By Tatyana Sinioukov So what's a publisher to do when considering going CTP with four-color work? Do your homework, first and foremost, insists Rick Wills, electronic prepress manager, Banta Book Group, Menasha, WI. Tom Carpenter, director of book development for the North American Outdoor Group (NAOG), Minnetonka, MN, agrees, suggesting visiting a publisher who is already using CTP as a first step. "We all know people at other publishing companies, and the technology isn't proprietary--I can't see where anyone would have a problem showing you what goes on, as a professional courtesy," he muses. "You can't understand

Making CTP A Reality
January 1, 1999

Browsing in bookstores while holiday shopping last month, perhaps you glimpsed Entertainment Weekly The 100 Greatest TV Shows of All Time, People's Unforgettable Women of the Century, The Life Millennium, or Time Almanac. If so, you know that a hallmark of these publications is meticulous treatment of photos and color. John Calvano, editorial operations manager at Time Inc. Home Entertainment, is one of the behind-the-scenes individuals responsible for overseeing quality of those publications--and more. When all is said and done, at the end of 1998 Calvano expected to have overseen editorial production for 8,000 pictures within 10,000 pages across 37 titles (or 52 if

Publisher Perspective - Book Manufacturing Turnaround Times
November 1, 1998

By Rose Blessing The top brass at printing companies insist that their top priority is finding ways to meet publishers' demands for faster turnaround times, an August feature in this magazine reported. Now, a look at how print buyers view this trend Diane Grossman Assistant Production Manager Publishing Services Academic Press Now and then Diane Grossman asks for a miracle from her printers--and gets it. Yet overall she has not noticed faster industry job turnaround times since joining Academic Press nearly two years ago, she says. On the whole, turnaround times have never been a problem area, possibly because she's able to give her

PDF All Aboard?
November 1, 1998

Maybe we have an answer to all our prepress problems. It's called PDF. That's short for Portable Document Format. It's Adobe's file format. It's not difficult to grasp the basic principles of what PDF is all about. But it takes more than the page I have here, so please go read our related stories, then come back. All done? Good. (OK, for those of you who hate to flip pages, you should at least know that a PDF file can be made from a PostScript file. PostScript is the final format of a file made with Adobe's PageMaker or Illustrator programs and Quark's QuarkXPress, among others.) So, you

Automate Your Compostion Processes
November 1, 1998

INPUT: a few dollars for new software + a little time to learn to use it OUTPUT: time saved; errors minimized; consistent and dynamic-looking pages Tremendous advantage can be gained through effective application of digital techniques and technologies, advises Irving S. Berman, digital production and workflow specialist for 21st Century Publishing and Communications (21C). Of course it helps to know the tools to use. So Berman compiled this list of concisely described software automation tools to share with BookTech readers. As extensive as it is, it is still by no means a definitive list, he says, and he invites readers to help him add

Internet Extends Endless Opportunity
November 1, 1998

"It's never complete." There are always more interesting places to take it," comments Kelly Maragni, director of marketing for Health Communications. Maragni is speaking of the corporate Web site (http://www.hci-online.com), which she's been working on continuously for the past two years, with the help of technical and developmental expertise provided by Worldwide Publishing. For example, though blurbs and excerpts and covers are up on the Web, she wonders whether she should videotape an upcoming book signing event and run video clips on the Web. Her clients--bookstores, distributors, wholesalers and chain stores--are also excited about the Internet and want sample covers, book excerpts or promotional

Software for PDF Workflows is Already Emerging
November 1, 1998

By Rose Blessing The following are just a few of the many PDF-related tools shown at Seybold San Francisco. www.acquiredknowledge.com EZ-PDF, from Acquired Knowledge With EZ-PDF, a prepress pro can set up PDF Distiller menu settings for a client's typical work and "package" them for the clients to use. EZ-PDF also includes pre-defined styles for common types of work such as digital advertising, large-format output or Web viewing. EZ-PDF can be configured to accept and/or automatically fill in job ticket information, according to the Portable Job Ticket Format specification defined by Adobe Systems. www.adobe.com Adobe PostScript Extreme, from Adobe Extreme is an extensible systems

A PDF Internet Community Speeds Progress
November 1, 1998

By Rose Blessing Industry implementation of PDF workflows may progress rapidly because it requires minimal investment: a $295 software package and maybe some associated tools can get you started, noted some speakers at Seybold San Francisco in September. The Internet is also a factor, where PDF pioneers are generously sharing what they learn as they go. Stephan Jaeggi, a prepress consultant based in Switzerland, has involved himself in cooperative industry efforts to explore the potential and the limitations of PDF for high-end prepress. His white paper, "PDF for Prepress," originally intended for a developer audience, and slides from a presentation, "Working with PDF Today," presented at

PDF Takes Center Stage
November 1, 1998

by Tatyana Sinioukov Seybold Seminars program director Thad McIlroy, Arcadia House, highlights key issues of PDF workflows Adobe's Portable Document Format (PDF), the new golden child of the publishing industry, was a hot topic at Seybold in San Francisco in September. As PDF workflows are being implemented in various ways by industry pioneers, many agree that PDF stands a very good chance of becoming the standard for digital workflows in the near future. PDF, says Thad McIlroy, president of the San Francisco-based Arcadia House and program director, Seybold Seminars, will have a profound impact on the efficiency and profitability of workflows. A major advantage

The Electronic Book Arrives
November 1, 1998

by Tatyana Sinioukov The next big idea -- the electronic book--has materialized in this fall's releases of SoftBook and Rocket eBook by the two Silicon Valley companies, SoftBook Press, Menlo Park, CA, and NuvoMedia, Palo Alto, CA. BookTech asked some publishers their opinion about a possible onslaught of e-book products. Even those who don't believe it will lead to a sudden death of the paper book want to know how the e-book will read, how it will feel when held, how, if at all, it will affect the book-publishing and book-selling businesses and, ultimately, consumers' perception of a book. Is a book a

Maragni's Top 10 Web Site
November 1, 1998

With two years of Web-creation experience under her belt, Kelly Maragni, director of marketing, has spent a great deal of time Web surfing for ideas, and notes that by now there are many impressive sites on the Internet related to book publishing. Here are a few of her favorites, which she offers to BookTech readers as sources for inspiration Newspapers/magazines, etc. 1. The New York Times "I like to scan the headlines daily and check bestseller listings for our books frequently!" http://www.nytimes.com 2. Granta magazine "I love the design and there's always something good to read" http://www.granta.nybooks.com 3. American Demographics "My favorite place for

Big Trends in Bookmaking
August 1, 1998

I apologize for admitting it, as you might prefer to believe that this magazine is edited by a brilliant, clairvoyant luminary, but deciding what to write about in this column was kind of a no-brainer. Let's see, what's really important in book publishing now? Well, DUH, it's the big focus on digital short-run printing. Several organizations are introducing new services and equipment to allow publishers to print from one to 1,000 or more books economically. Now publishers don't have to commit to a large print order to publish or reprint a title profitably. Oh, there's a lot to work out yet. First of all,

Managing a World of Content
August 1, 1998

Blast-Off by Rose Blessing Ever sit around brainstorming about a new product idea? Before World Book embarks on the creation of a new product launch, these are some of the questions that development teams typically consider, Ross explains. Concept and Content What kinds of content do you plan to use? Photos, illustrations, text, graphs, charts? How will you get it&emdash;assign it to on-staff writers or illustrators? Derive it from previous products? Gather from a third party? Should a new technology be incorporated, like a hot new kind of image or animation? How much value will it really add? What is the audience? Is it entertainment? How-to? Education? A blend? Is the concept

The Need For Speed
August 1, 1998

Publishers want faster turnaround--and printers know it. By Rose Blessing Today's book manufacturers are under the gun. Yes, publishers have always wanted faster turnaround for less money. What's new is that today's publishers not only want it; they demand it--and expect to get it. And printers feel they have to provide it. As Bertelsmann's Wayne Taylor, president and CEO of Berryville Graphics, phrased it, "We are not in the book manufacturing business. We are in the publishing business. We have to be a partner with our publishing clients and give them what they want when they want it -- even if it means working

The Many Dimensions of Metadata
December 31, 1969 at 7:00 pm

The understanding of metadata needs to be expanded. Perhaps your work brings you in contact with a part of the metadata chain, but the true value of metadata is better understood from a bird’s-eye view.

ONIX 3.0 Raises Standard for Ebook Metadata
December 31, 1969 at 7:00 pm

Dramatic changes in the publishing landscape mean that the most widely implemented version of ONIX, ONIX 2.0, is not well-fitted to today's global book business.