Blast-Off by Rose Blessing Ever sit around brainstorming about a new product idea? Before World Book embarks on the creation of a new product launch, these are some of the questions that development teams typically consider, Ross explains. Concept and Content What kinds of content do you plan to use? Photos, illustrations, text, graphs, charts? How will you get it&emdash;assign it to on-staff writers or illustrators? Derive it from previous products? Gather from a third party? Should a new technology be incorporated, like a hot new kind of image or animation? How much value will it really add? What is the audience? Is it entertainment? How-to? Education? A blend? Is the concept
Publishers want faster turnaround--and printers know it. By Rose Blessing Today's book manufacturers are under the gun. Yes, publishers have always wanted faster turnaround for less money. What's new is that today's publishers not only want it; they demand it--and expect to get it. And printers feel they have to provide it. As Bertelsmann's Wayne Taylor, president and CEO of Berryville Graphics, phrased it, "We are not in the book manufacturing business. We are in the publishing business. We have to be a partner with our publishing clients and give them what they want when they want it -- even if it means working
The importance of metadata goes beyond books and magazines. It's increasingly essential to all media: print, ebooks, images, videos--it's what makes it all work together.
Originally a small crime and horror publisher out of Kent, England, Caffeine Nights Publishing has since evolved, developing a robust hybrid app and a dedicated reader base. Unlike most publisher-branded apps, though, the Caffeine Nights app allows users to make purchases of Caffeine Nights books as well as around 30,000 titles from other publishing houses.
In the early days of the digital revolution, vendors were often the only ones who knew how to do that work. As they struggled to make the transition from print to digital, publishers had to rely on that. It worked then and it still does. It's how the vast majority of digital publications are made.
Publishing startup Big Bang Press is out to prove that FanFic authors not only have original stories to tell, but also can have mainstream success.
"We are involved in the world of the book as an art object—the 'artist's book'." From this perch, director Steve Woodall foresees profound changes in publishing involving the comingling of books, art, and technology.
The audiobook business, in case you haven’t noticed, is exploding. Following are 8 suggestions for those considering feeding the public's appetite for audio.
Jerry Fan, founder and CEO of serial fiction publisher JukePop, believes he can find the next Great American Novel -- with the help of the internet. Like other publishing startups that use crowdsourcing, JukePop hopes to inject a measure of democracy into the editorial process.
What makes the Book Business Buyer's Guide different from other buyer's guides out there is that it provides a great deal of editorial context for the technology listings. From "The Nut's & Bolts of Ebooks & Apps" to "The Ecommerce Imperative" we hope to provide perspective on how these technologies fit into the greater business strategy.
Although digital tech has been transforming the book industry since the CD-ROM hit the scene, publishers have yet to master digital books the way they have printed pages. Because the digital book form continues to evolve, publishers are in a perpetual state of experimentation, testing out app products or introducing interactivity into their ebooks. The industry is still discovering which digital products resonate and how best to produce them.
As publishers continue to test the potential for interactive ebooks, investigating what other sects are doing may offer clues on how to thrive in the digital era. One underexplored publishing segment is comic books, graphic novels, and manga, or CGM for short.
EPUB 3 is a tremendous asset for publishers of all sizes in most market segments. Yet the level of data quality in publishers' EPUB titles continues to be both inconsistent and surprisingly low. This seems to be true regardless of whether the EPUB is generated in-house or through a service provider.
Publishers are finding they must engage directly with consumers, and fortunately they have a powerful tool for doing that: content—and lots of it. The challenge is then to provide opportunities for engagement, rise above the noise to attract the most relevant audiences, and do so efficiently