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The Reading Room, Renamed Bookstr, Debuts New Website
September 7, 2016 at 2:40 pm

After an investor consolidation, The Reading Room, a book recommendation, discovery and e-commerce platform founded in 2010, has been rebranded under the name Bookstr. The company has relaunched its website and plans to release a Bookstr app later this month. Originally founded in Australia, the Reading Room launched as an online repository of content about…

HMH Rolls Out CliffsNotes Subscription Service for High School & College Students
August 23, 2016 at 1:12 pm

Houghton Mifflin Harcourt continues to expand its digital products portfolio, which provides interactive, educational content directly to consumers. Book Business interviewed head of HMH consumer brands and strategy CJ Kettler in April to discuss the launch of the Curious World platform. The subscription service provides educational ebooks, videos, and games to children ages three to…

Wattpad Introduces Video Ads Within Stories
August 18, 2016 at 2:45 pm

Wattpad, the social writing platform that launched in 2006, continues to evolve its services. In July of 2015 the platform introduced Wattpad Brand Stories, enabling publishers and brands to launch native ads on the site, some of which Wattpad authors write. Then in April of this year the site created Wattpad Studios to manage its…

Pokémon Go and the Evolution of Publishing Treasure Hunts
August 15, 2016 at 11:23 am

I have a soft spot for the year 1979 which to my mind was a golden year for music, creativity and technology invention. Masquerade, Kit William’s graphical treasure hunt book, was published in August 1979 after Jonathan Cape’s Tom Maschler challenged Williams to “do something no one has ever done before” with a picture book.…

Press Release: CliffsNotes Gets Personal; Houghton Mifflin Harcourt and BenchPrep Partner on Digital Learning Solutions for High School and College Students
August 9, 2016 at 12:14 pm

BOSTON — August 9, 2016 — Global learning company Houghton Mifflin Harcourt (HMH) and BenchPrep, a digital learning platform company, today announced the availability of new personalized digital learning solutions for the iconic CliffsNotes®study guide series. Leveraging CliffsNotes’® trusted content and BenchPrep’s dynamic platform experience, HMH will now provide test preparation and subject review guides…

Mastering Change in Book Publishing
August 3, 2016 at 2:34 pm

Change has always been a constant in the publishing business, and of course change is a natural state in all of our lives. What’s different today is that change is occurring faster than it ever has before. Carolyn Pittis, director of Welman Digital, pointed out at the Yale Publishing Course on Monday, that the Agricultural…

Press Release: Elsevier Launches Mobile-First Personalized Education Platform
July 29, 2016 at 1:48 pm

ST. LOUIS — July 28, 2016 — Elsevier, a world-leading provider of scientific, technical and medical information products and services, has launched Sherpath, a first-of-its-kind nursing and allied health, adaptive and mobile-first education platform focused on improving student outcomes. "As digital learners, healthcare students now require shorter and more targeted, media-rich content accessible on their…

Free Webinar: Digital Marketing in an Ad Blocker World
July 22, 2016 at 2:40 pm

Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn’t being blocked on the user side by a software you can’t detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.

How One Author Is Rethinking Audiobook Production for Maximum Sales
July 21, 2016 at 2:32 pm

Audiobooks, you could say, are the quiet achievers of the publishing industry. Last century an audiobook consisted of a big box of expensive cassette tapes, or perhaps a slightly smaller box of equally pricey CDs. Audiobook readers once were mainly people with print disabilities or jobs that saw them driving long distances. But a revolution…

Reco Thinks Books Are Better When They’re Recommended by People You Trust
July 20, 2016 at 1:48 pm

I still love books, and I still have a fair amount of trouble finding new ones to read that I’ll actually enjoy. Helping with discovery is the idea behind Reco, a new mobile app from Canadian bookseller and retailer Indigo, which provides users with a social network based around books, and people’s love thereof. “We…

Harlequin Dives Deeper Into Reader Behavior with New Mobile App
July 20, 2016 at 1:43 pm

We’ve covered many of the ways that book publishers, particularly in the trade sector, are trying to surface their content online and connect with readers -- from niche, community sites to free ebook samples. What many of these strategies have in common is they offer free content that attracts a specific subset of readers and…

'Amazon without Amazon': One-Hour Book Delivery Service Launched
July 14, 2016 at 2:00 pm

At Ink@84, an independent bookshop in Highbury, north London, an order pinged in on Thursday morning for Jared Diamond’s Guns, Germs and Steel. The Pulitzer prize-winning bestseller was then to be delivered to a nearby customer within 60 minutes – by NearSt, a new platform that is offering one-hour delivery for books across London, as…

Novellic Builds Book Club Communities On- And Offline With Meetup-Like App
July 14, 2016 at 1:23 pm

U.K.-based Novellic is tackling the dual challenges of book discovery and connecting with like-minded individuals through its newly launched book club app. It's part meetup tool for users to organize book club meetings and book recommendation platform where different clubs can review and share their latest reads. The app launched on the UK App Store…

New Pokémon Game Takes Bookstores by Storm
July 13, 2016 at 11:08 am

Booksellers are always looking for new ways to attract more customers to their stores, but it’s doubtful that many thought that Pokémon would the answer. The sudden popularity of the smartphone video game Pokémon Go is driving people into bookstores and, in some cases, driving up sales. The augmented reality app, based on the Pokémon…

Press Release: Summer Thriller ‘Good as Gone’ Debuts in Texture
July 8, 2016 at 2:33 pm

NEW YORK — July 1, 2016 — Texture, the premier app for the very best magazine content, and the Houghton Mifflin Harcourt Trade Publishing Group are partnering to give Texture members a special, advanced copy of the hotly anticipated summer thriller Good as Gone be-fore its national release on July 26. “Texture members will be…

Litsy App Brings Bookish Conversations to Life Online
July 5, 2016 at 12:19 pm

Litsy is a social community app that some have described as the “Instagram” of the book world. The goal of the iOS app is to fuel book-related conversations through visual, 300-character posts which users tag to a specific book. Litsy users can follow their favorite authors, share book quotes, and more easily discover their next…

Video: How Sourcebooks Innovates New Book Products & Solutions
July 1, 2016 at 10:23 am

The video below is excerpted from the recent Book Business webinar, “Publishers: It’s About Innovation!” The full webinar is available on-demand here. According to Sourcebooks CEO and publisher Dominique Raccah (and many entrepreneurs that have cut their teeth in the startup world) the key to innovation is iteration. And not enough book publishers are embracing…

Press Release: HMH Unveils Curriculum-Based Virtual Reality Field Trips for Google Expeditions
June 29, 2016 at 11:07 am

BOSTON – June 27, 2016 – Global learning company Houghton Mifflin Harcourt (HMH) today launched the first HMH Field Trips for Google Expeditions for students grades K-12. Announced at the International Society for Technology in Education (ISTE) conference, HMH’s offering currently includes four field trips aligned to select HMH science and social studies curriculum, which…