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3 Reasons To Shed No Tears If Your Book Is Rejected By BookBub
June 23, 2017 at 7:00 am

A single ad on BookBub can generate thousands of downloads a day. No wonder authors can’t stop talking about this book discovery vehicle. Problem is, you can’t simply purchase an ad on BookBub. The service must choose you—and it turns away 80% of its applicants. If your book is not chosen, don't despair. Here are…

Anthologies: Joining With Others In Marketing To The Masses
June 21, 2017 at 10:50 am

A lot of people that ask me how I got started marketing my books. There are so many options out there for marketing your books, and as you probably know, some are effective, and some… not so much. I’ll tell you about the number one way I marketed my books early on when I didn’t have a…

3 Steps to Crafting Your Public Persona For An Author Speaking Engagement
June 19, 2017 at 11:51 am

Planning a speaking engagement or book signing? Before you get behind the podium, review these three important steps. Dana Kaye tells you how to make a great impression for yourself and your book. The post 3 Steps to Crafting Your Public Persona For An Author Speaking Engagement appeared first on Digital Book World.

There’s No Such Thing As A Self-Published Author
June 16, 2017 at 8:00 am

No successful authors today can really publish all by themselves, so let's find a new moniker that acknowledges the team-management elements of the job. The post There’s No Such Thing As A Self-Published Author appeared first on Digital Book World.

Authors, Grow Your Fan Base By Leading A Book Club
June 14, 2017 at 9:54 am

Authors who create their own online book clubs can expand their reader base and make their books more discoverable. Candide Kirk shows you how to create a reading club that inspires fan loyalty. The post Authors, Grow Your Fan Base By Leading A Book Club appeared first on Digital Book World.

EPUB Accessibility 1.0: New Opportunities for Authors, Publishers and Readers
June 12, 2017 at 10:04 am

The EPUB Accessibility 1.0 standard makes publications available to many readers who can’t access print materials. It’s a marriage of technology and content, and can serve as a means to expand and enhance what we think of as a book. Ebook designer Kevin Callahan shows us some of the features of this new standard. The…

3 Steps To Know Your Audience For Increased Book Sales
June 9, 2017 at 8:00 am

Authors who take the time to get to know who they are writing for are able to engage with them genuinely. Marketing experts Catherine Dunn and Nikki Halliwell show you how to get to know your readers in 3 steps. The post 3 Steps To Know Your Audience For Increased Book Sales appeared first on…

A.I. Chatbots Are Evolving the Author Platform
June 5, 2017 at 10:19 am

Over the past five years, the strength of the platform that authors and publishers use to connect with and engage their audience has become one of the critical factors in the commercial success of their books. Today we are seeing the evolution of the author platform to include chatbots, a conversational interface to the web…

Micropublisher Goosebottom Books Shifts To A Non-Profit Model
May 31, 2017 at 6:00 am

Independent publishers have a variety of business models to choose from. For Goosebottom Books and other publishers dedicated to a specific mission, a shifting into the nonprofit space can make practical and financial sense. The post Micropublisher Goosebottom Books Shifts To A Non-Profit Model appeared first on Digital Book World.

Press Release: Sheridan Acquires PubFactory Hosting Platform from O’Reilly Media
May 30, 2017 at 2:42 pm

Hunt Valley, MD—Announced today, Sheridan has acquired PubFactory, the industry-lauded online publishing platform for journals, books, and reference works, from O’Reilly Media. PubFactory will continue to be based out of Boston, MA, and will blend seamlessly into the Sheridan stable of publisher technology products and services. The PubFactory team has been developing and delivering scholarly…

Book Design and Tea: A Story of Book Design Automation
May 29, 2017 at 6:00 am

Ebook conversion expert Jens Troger began with the simple idea of creating a software program to automate the workflow. One question led to another, leading to a long and powerful journey. Here's his story. The post Book Design and Tea: A Story of Book Design Automation appeared first on Digital Book World.

5 Ways Mobile Is Transforming Digital Learning
May 26, 2017 at 6:00 am

Take a look around at any given point throughout the day, and chances are you’ll see a fair amount of people in your vicinity with their eyes glued to mobile screens. What is it they are consuming? Perhaps the latest text or breaking news headline has captured their attention. However, research by Towards Maturity suggests…

3 Strategies for Marketing A Book Series
May 24, 2017 at 6:00 am

I’m a cliffhanger reader by heart. I love to be left wondering what’s coming next, and yearning for the next part of the story. It’s an illness of sorts, I suppose. So when I wrote my first book, I wanted to write a series—a set of books that drops my readers off a cliff and…

How Do Keywords Impact Sales?
May 22, 2017 at 8:00 am

The question I receive most often from publishers is: “How do keywords impact sales?” While adding keywords to book metadata is considered best-practice, publishing businesses are naturally more interested in whether the practice will increase revenue. Keywords in this context are ‘off-page’ keywords, which are sent to retailers in an ONIX feed or added to…

Alas, Why? - The Problem With Big Publishing Rejection Letters
May 4, 2017 at 9:06 am

One would think well-educated, literate people, such as those who are attracted to and working in book publishing, would be able to write a rejection letter without using the dreaded “alas” word. But it’s always there, in letters written by veterans and rookies alike. I’d like to suggest we break the pattern and either use…

An Interview with Valentina Kalk, Director at Brookings Institution Press
April 24, 2017 at 10:26 am

Between the conferences on Monday and the wrap-up parties on Thursday, the London Book Fair is always a hive of activity, bustling with publishing people. As is my annual habit, I had been perusing this year’s show, catching up with old friends and colleagues, attending seminars and chatting with the great and good of the…

Is URMS a New Model of Flexibility in Digital Books User Rights?
April 13, 2017 at 12:00 pm

Written by Nancy Panos, Director of Product Management, Datalogics At Digital Book World in January, I attended several very interesting sessions on industry data analytics including what people are reading, how they are reading, ideal demographics for library lenders, interesting facts about the rise in audiobooks, and eBook pricing and its impact on growth. It’s…

Tap Stories: Pros and Cons of Publishing Content Based on Existing Works
April 10, 2017 at 10:31 am

In this increasingly mobile world, more digital publishers are developing apps and content designed to be consumed on the small screens of mobile devices. The “tap story,” or a story in which readers tap their screens to progress through the narrative, is a form of mobile-first content rising in popularity. Often these tap stories include…

How Book Publishers Can Navigate the Death Squeeze
March 1, 2017 at 5:34 pm

The 2016 publishing sales data shared by Author Earnings at Digital Book World reminded me of all the times I have been the sad-sack tasked with managing the “death squeeze.” I went through it in the consumer photo business, the paper atlas business, and then the CD-ROM mapping software business. Each of these industries relied…