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Making Sense of the Turmoil at HMH
December 7, 2016 at 2:05 pm

The headlines announcing Houghton Mifflin Harcourt’s disappointing third-quarter results were the kind that readers of the business press are used to seeing: “Houghton Mifflin Harcourt Sales Declined 7% in Q3 2016,” read one. “Houghton Slashes Expectations Again After Poor Quarter; Stock Falls Sharply,” read another. Was HMH’s stumble just another sign of how hard it…

Press Release: AAP Supports The Freedom of Speech for Bad Little Children's Books
December 6, 2016 at 12:05 pm

WASHINGTON — December 5, 2016 — Earlier this fall, Abrams published a book of adult humor satirizing the rather saccharine covers of the Little Golden Books that many of us grew up with. Edgy and politically incorrect, the book, Bad Little Children’s Books, is definitely not intended for children. It is described by the publisher…

Press Release: First Book & PRH Partner to Bring New Books & Red Mittens to Kids in Need
December 6, 2016 at 11:57 am

WASHINGTON — December 5, 2016 — First Book, the nonprofit social enterprise that has distributed more than 150 million books to kids in need, and Penguin Random House, a global leader in children's publishing, are partnering to bring 5,000 brand-new books and pairs of warm red mittens to children in low-income communities this winter. The…

The Future of Bookstores May Rest on “Guerilla Retailing”
December 5, 2016 at 3:15 pm

When you look into the rearview mirror of book retailing what do you see? A path littered with failed national chains, including Borders, Hastings, and B. Dalton, along with the rising dominance of Amazon. When you look into the future, what do you see? A path where Barnes & Noble believes smaller concept stores with…

How to Pitch a Book From the Corporate Buyer’s Perspective
December 2, 2016 at 2:36 pm

Making a large-quantity book sale (5,000 copies or more) to corporate buyers typically entails a formal presentation describing how your content can help the company in some way. You can improve your chances of making the sale with an analogy to the game of baseball. In any one game there may be several different pitchers…

Press Release: Semantico Partners with TrendMD to Improve Discoverability of Academic & Professional Content
December 1, 2016 at 2:01 pm

Brighton, U.K. -- December 1, 2016 -- Semantico have announced a partnership to provide the native integration of TrendMD within their Scolaris digital publishing solution. The partnership will deliver to publishers an enhanced research experience for their end-users and increased content discoverability, but above all, the potential for increased usage. The market-leading content discoverability tool…

HMH Launches New, Interactive Social Studies Program for Grades 6-12
December 1, 2016 at 1:49 pm

BOSTON -- November 30, 2016 -- Global learning company Houghton Mifflin Harcourt (HMH) today announced the release of HMH Social Studies ©2018, its new, next generation social studies curricula for grades 6 through 12. The comprehensive program covers history, civics, psychology, government, geography and economics. Program highlights include document-based investigations and new, analytic skills activities…

Press Release: Book Industry Study Group Expands 2017 Programming
November 29, 2016 at 2:58 pm

NEW YORK — November 28, 2016 — The Book Industry Study Group (BISG) will significantly expand its programming in 2017. A plan approved by the organization’s Board of Directors last week features two dozen webinars, six topic-driven programs and four events that will take place in 2017. “The new schedule will help us showcase the…

If You Build Better Metadata, Readers Will Come
November 29, 2016 at 10:26 am

Creating or aggregating content and actually getting readers to see it are two sides of the same coin. Without both content and a reliable way for people to find it, the motivation to create or house such content becomes less. One feeds the other. So, how do content aggregators and authors find that sweet spot…

Press Release: Forbes and Advantage Media Group Partner to Launch ForbesBooks
November 28, 2016 at 2:53 pm

NEW YORK — November 28, 2016 — Advantage Media Group (Advantage) and Forbes announced today the launch of ForbesBooks, the first book-publishing imprint for the global media company. “We see adding a book imprint to our business as a unique growth opportunity in the marketplace, and it’s in line with our strategy to diversify revenue…

Press Release: Rakuten Kobo and Fnac Partner to Lead the Digital Book Industry in Spain
November 28, 2016 at 2:38 pm

MADRID — November 24, 2016 – Rakuten Kobo, leading innovator in ebooksand digital reading, today announced it has partnered with Fnac, beloved retailer of cultural, entertainment and technology products, to bring Kobo’s world-class ereading platform and devices to Spanish readers. Customers now have access to the Kobo by Fnac service at and in-store at…

Press Release: Universal Cable Productions Partners with Wattpad for Original TV Content
November 22, 2016 at 1:16 pm

TORONTO — November 22, 2016 — Wattpad, the global multiplatform entertainment company, and Universal Cable Productions (UCP), a division of NBCUniversal Cable Entertainment, have partnered to develop original content across multiple categories that will influence future television programming. UCP will produce a number of television projects derived from Wattpad content across multiple categories including: mystery/thriller,…

Press Release: Barnes & Noble Appoints Demos Parneros as Chief Operating Officer
November 22, 2016 at 12:03 pm

NEW YORK — November 21, 2016 — Barnes & Noble, Inc. (NYSE:BKS), the nation’s largest retail bookseller and a leading retailer of content, digital media and educational products, today announced that Demos Parneros has been named Chief Operating Officer. Mr. Parneros, whose appointment is effective immediately, will report to…

Webinar: How to Drive the Customer Journey to Increase Revenue and Retention
November 22, 2016 at 10:13 am

As book publishers continue to dip their toes in direct-to-consumer sales, they need to learn new skills to fuel new marketing activities like content marketing, lead nurturing, and customer retention. In today's digital and distractable world, publishers cannot take a passive role with their book sales; they must actively pursue new customers and reengage old…

Trashing Paper: Why We Should Consider Time Spent With Print
November 21, 2016 at 1:02 pm

No, I’m not here to trash paper. I’m here to discuss different usages of paper and the ones that are more likely to become quick trash. The recent Digital Book Printing Conference hosted by Book Business was a very interesting event with plenty of great presentations, facts, and figures. In particular, Marco Boer of IT…

4 Takeaways From the Digital Book Printing Conference 2016
November 18, 2016 at 4:20 pm

Volumes of printed pages will decrease significantly over the next four years, according to an IT Strategies study. VP of IT Strategies Marco Boer told attendees at yesterday’s Digital Book Printing Conference that the volume of printed pages will decline 7.4% from 2007 to 2020, totaling over 5 billion pages lost. As demand for print…

Press Release: BookBaby Announces 2017 Self-Publishing Survey — The Largest Study Of Indie Book Marketing And Promotion
November 18, 2016 at 12:42 pm

PENNSAUKEN, N.J. — November 16, 2016 — BookBaby today announced the launch of the 2017 Self-Publishing Survey—a comprehensive study focused on revealing the most successful book marketing and promotion strategies. The company has partnered with 15 leading self-publishing providers to ask published and aspiring authors to share their marketplace experiences and opinions. “The self-publishing community…