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If You Build Better Metadata, Readers Will Come
November 29, 2016 at 10:26 am

Creating or aggregating content and actually getting readers to see it are two sides of the same coin. Without both content and a reliable way for people to find it, the motivation to create or house such content becomes less. One feeds the other. So, how do content aggregators and authors find that sweet spot…

Press Release: Forbes and Advantage Media Group Partner to Launch ForbesBooks
November 28, 2016 at 2:53 pm

NEW YORK — November 28, 2016 — Advantage Media Group (Advantage) and Forbes announced today the launch of ForbesBooks, the first book-publishing imprint for the global media company. “We see adding a book imprint to our business as a unique growth opportunity in the marketplace, and it’s in line with our strategy to diversify revenue…

Press Release: Rakuten Kobo and Fnac Partner to Lead the Digital Book Industry in Spain
November 28, 2016 at 2:38 pm

MADRID — November 24, 2016 – Rakuten Kobo, leading innovator in ebooksand digital reading, today announced it has partnered with Fnac, beloved retailer of cultural, entertainment and technology products, to bring Kobo’s world-class ereading platform and devices to Spanish readers. Customers now have access to the Kobo by Fnac service at www.fnac.es and in-store at…

Press Release: Universal Cable Productions Partners with Wattpad for Original TV Content
November 22, 2016 at 1:16 pm

TORONTO — November 22, 2016 — Wattpad, the global multiplatform entertainment company, and Universal Cable Productions (UCP), a division of NBCUniversal Cable Entertainment, have partnered to develop original content across multiple categories that will influence future television programming. UCP will produce a number of television projects derived from Wattpad content across multiple categories including: mystery/thriller,…

Press Release: Barnes & Noble Appoints Demos Parneros as Chief Operating Officer
November 22, 2016 at 12:03 pm

NEW YORK — November 21, 2016 — Barnes & Noble, Inc. (NYSE:BKS), the nation’s largest retail bookseller and a leading retailer of content, digital media and educational products, today announced that Demos Parneros has been named Chief Operating Officer. Mr. Parneros, whose appointment is effective immediately, will report to…

Webinar: How to Drive the Customer Journey to Increase Revenue and Retention
November 22, 2016 at 10:13 am

As book publishers continue to dip their toes in direct-to-consumer sales, they need to learn new skills to fuel new marketing activities like content marketing, lead nurturing, and customer retention. In today's digital and distractable world, publishers cannot take a passive role with their book sales; they must actively pursue new customers and reengage old…

Trashing Paper: Why We Should Consider Time Spent With Print
November 21, 2016 at 1:02 pm

No, I’m not here to trash paper. I’m here to discuss different usages of paper and the ones that are more likely to become quick trash. The recent Digital Book Printing Conference hosted by Book Business was a very interesting event with plenty of great presentations, facts, and figures. In particular, Marco Boer of IT…

4 Takeaways From the Digital Book Printing Conference 2016
November 18, 2016 at 4:20 pm

Volumes of printed pages will decrease significantly over the next four years, according to an IT Strategies study. VP of IT Strategies Marco Boer told attendees at yesterday’s Digital Book Printing Conference that the volume of printed pages will decline 7.4% from 2007 to 2020, totaling over 5 billion pages lost. As demand for print…

Press Release: BookBaby Announces 2017 Self-Publishing Survey — The Largest Study Of Indie Book Marketing And Promotion
November 18, 2016 at 12:42 pm

PENNSAUKEN, N.J. — November 16, 2016 — BookBaby today announced the launch of the 2017 Self-Publishing Survey—a comprehensive study focused on revealing the most successful book marketing and promotion strategies. The company has partnered with 15 leading self-publishing providers to ask published and aspiring authors to share their marketplace experiences and opinions. “The self-publishing community…

Video: Robb Report's Tips for Growing a Highly-Engaged Newsletter Readership
November 16, 2016 at 8:30 am

In 2015 Robb Report saw an opportunity to increase revenue by launching a daily newsletter, Robb Report Insider. The goal of the daily newsletter was to curate the vast amount of content Robb Report produces daily into a handful of stories that would best capture readers’ interests, explained VP of digital web initiatives David Dubrino…

Press Release: Open Access Books Poised to Grow 30% a Year Through 2020
November 16, 2016 at 8:30 am

ROCKVILLE, Md., Nov. 15, 2016 /PRNewswire/ -- While the movement to unlock the vaults of scientific, technical and medical (STM) research is revolutionizing academic journal publishing, scholarly and professional book publishers are experimenting with open models simply to keep the venerable monograph from extinction—this according to the most recent report from media and publishing intelligence…

Press Release: Outsell Inc. and The Book Industry Study Group Partner Together to Provide Market Intelligence Service to Members
November 14, 2016 at 1:26 pm

November 14, 2016 — Outsell Inc., the world’s only research and advisory firm focused on media, information, and technology, announces a partnership with The Book Industry Study Group (BISG), the leading book trade association for standards, research and information, and events, to provide their members with Outsell’s Market Intelligence Service. As an additional support resource,…

Press Release: Amazon Announces Winner of the Third Indie Literary Prize for Spanish-Language
November 14, 2016 at 11:57 am

SEATTLE — November 10, 2016 — (NASDAQ:AMZN)—Amazon today announced that Ana Ballabriga and David Zaplana, with their title Ningún Escocés Verdadero—a thriller that involves religion, mystery, art and deception—have won the Third Indie Literary Prize for Spanish-language authors worldwide. From July 1 to August 31, more than 1,400 authors from 39 countries entered the contest…

Houghton Mifflin Harcourt Sales Declined 7% in Q3 2016
November 11, 2016 at 10:00 am

Houghton Mifflin Harcourt's interim CEO Gordon Crovitz expressed his disappointment last week in the education publisher's poor Q3 performance. The quarterly results revealed a 7% drop in sales and a 31% decline in net income compared to Q3 2015. Crovitz said in a recent press release that his attention is now set squarely on growth:…

Harry Potter Spurs Growth at Hachette While Ebooks Decline
November 10, 2016 at 2:19 pm

Today Lagardère, the parent company of the Hachette Book Group, released its third quarter finances for 2016. The U.S.-based Hachette Book Group saw a 12.9% revenue gain thanks to the positive reception of Harry Potter and the Cursed Child. Hachette U.K. revenue was up 30.1%, again due to the release of the latest Harry Potter…

3 Marketing Success Stories from the Publishing Trenches
November 8, 2016 at 3:10 pm

Every publisher represents a storehouse of interesting content that can be used to attract readers, capture email subscribers, and increase book sales. In past articles, I’ve written about these concepts and reasons why publishers should invest in inexpensive digital marketing tactics. Free content attracts readers who become email subscribers. Those email subscribers can be converted…

Amazon Rapids And the Dumbing-Down of Reading
November 7, 2016 at 11:46 am

At first I thought it was an SNL parody about ebooks for kids. We’re so addicted to info snacking, seemingly less able (and interested) in focusing on long form reading, so let’s create a new platform that helps foster even shorter attention spans for our kids. Amazon Rapids is nothing more than a series of…

12 Ways to Find Potential Buyers for Non-Bookstore Sales
November 4, 2016 at 1:13 pm

Publishers limit their book sales when they see bookstores — bricks and/or clicks — as the only place through which to sell their books. If you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell 10,000 books in non-retail…

Publishers & Printers Team Up to Streamline Digital Printing
November 2, 2016 at 1:24 pm

As publishers increase their investment in digital printing, the need to more deeply collaborate with printing partners becomes imperative. Digital printing enables publishers to print shorter book runs and more accurately meet consumer demand. But that also means more frequent transactions with book manufacturers and a need for better order management. On top of that,…