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3 Marketing Success Stories from the Publishing Trenches
November 8, 2016 at 3:10 pm

Every publisher represents a storehouse of interesting content that can be used to attract readers, capture email subscribers, and increase book sales. In past articles, I’ve written about these concepts and reasons why publishers should invest in inexpensive digital marketing tactics. Free content attracts readers who become email subscribers. Those email subscribers can be converted…

Amazon Rapids And the Dumbing-Down of Reading
November 7, 2016 at 11:46 am

At first I thought it was an SNL parody about ebooks for kids. We’re so addicted to info snacking, seemingly less able (and interested) in focusing on long form reading, so let’s create a new platform that helps foster even shorter attention spans for our kids. Amazon Rapids is nothing more than a series of…

12 Ways to Find Potential Buyers for Non-Bookstore Sales
November 4, 2016 at 1:13 pm

Publishers limit their book sales when they see bookstores — bricks and/or clicks — as the only place through which to sell their books. If you want to sell 10,000 books through any retailer, you must get 10,000 people to go there and buy one. But if you want to sell 10,000 books in non-retail…

Publishers & Printers Team Up to Streamline Digital Printing
November 2, 2016 at 1:24 pm

As publishers increase their investment in digital printing, the need to more deeply collaborate with printing partners becomes imperative. Digital printing enables publishers to print shorter book runs and more accurately meet consumer demand. But that also means more frequent transactions with book manufacturers and a need for better order management. On top of that,…

Subscription Reading Service Scribd Adds Magazines to Platform
November 1, 2016 at 12:13 pm

Today subscription reading service Scribd announced that it is adding magazines like Foreign Policy, Time, People, The Atlantic, and more to its library of content. In addition to ebooks, audiobooks, and documents, Scribd subscribers can now access magazine articles and entire issues at no additional cost to their monthly subscription. “Time Inc. is excited to…

Press Release: Imagine Dragons and Hugh Howey Collaborate to Bring Soundtracks to Digital Books with BookTrack
October 31, 2016 at 1:35 pm

NEW YORK — October 25, 2016 — Booktrack, a reading technology platform that synchronizes movie-style soundtracks to ebooks, today announces a collaboration with hit rock band, Imagine Dragons, and critically-acclaimed sci-fi author, Hugh Howey. The cross-category innovation incorporates music by Imagine Dragons into Howey’s new book, Beacon 23, bringing the story to life in an…

Simon & Schuster Latches onto Podcast Trend With Launch of "Paper Donkey"
October 31, 2016 at 12:37 pm

Last week Simon & Schuster announced a new podcast created in partnership with CBS Radio's Play.it podcast network. The podcast "Paper Donkey" will feature interviews with famous editors and authors about how books are created and how editors help bring authors' vision to life. “We want to give people the chance to eavesdrop on the…

Press Release: Open Road Integrated Media Announces Partnership on Global Ebook Pricing Initiative
October 28, 2016 at 2:07 pm

Parsippany, N.J. and New York – Oct. 19, 2016 – Vistaar Technologies, Inc. (Vistaar), a leading provider of price management solutions, and Open Road Integrated Media (Open Road), a digital publisher and multimedia content company, today announced a partnership on a global pricing initiative to drive optimized price management of Open Road’s ebook catalog. Vistaar’s…

Press Release: Amazon Announces Third Quarter Sales Up 29% to $32.7 Billion
October 28, 2016 at 1:51 pm

SEATTLE--Oct. 27, 2016-- Amazon.com, Inc. (NASDAQ: AMZN) today announced financial results for its third quarter ended September 30, 2016. Operating cash flow increased 49% to $14.6 billion for the trailing twelve months, compared with $9.8 billion for the trailing twelve months ended September 30, 2015. Free cash flow increased to $8.6 billion for the trailing twelve months, compared…

How Wiley, Oxford University Press & Publerati Use Digital Printing to Increase Profits
October 27, 2016 at 2:40 pm

Publishers are beginning to realize the benefits of digital printing technology. Digital printing makes shorter print runs more affordable, lending publishers the flexibility to react to market trends and test new ideas. This is opening up a wealth of opportunities for book publishers that were never possible before. Publishers can test new authors, formats, and…

Press Release: Barnes & Noble Education Announces Advanced OER Courseware
October 26, 2016 at 10:46 am

BASKING RIDGE, N.J. — October 26, 2016 — Barnes & Noble Education, Inc. (NYSE:BNED), one of the largest contract operators of bookstores on college and university campuses across the United States and a leading provider of digital education services, today announced the launch of Barnes & Noble Education Courseware to make it easier for faculty…

Press Release: Book Industry Study Group Announces Recipients of its 2016 Industry Awards
October 26, 2016 at 10:36 am

NEW YORK — October 20, 2016 — The Book Industry Study Group (BISG) is pleased to announce the winners of its 2016 BISG Industry Awards, presented at its 2016 Annual Meeting of Members on September 30, in New York City. The BISG Award for Excellence recognizes an individual’s outstanding work on behalf of BISG over…

Design Thinking: A New Way to Optimize the Customer Experience
October 26, 2016 at 9:04 am

On November 3rd Book Business's sister publication Target Marketing will host a webinar on the power of design thinking to improve customer experiences. As book publishers become more consumer-focused, launching newsletters, consumer-facing websites, and ecommerce experiences, it's crucial that they inject design thinking into their marketing and sales efforts. The webinar "Design Thinking: A New…

Press Release: Cengage Learning Launches Competency-Based Learning Platform
October 25, 2016 at 12:29 pm

WASHINGTON — October 25, 2016 — Learning Objects, a Cengage company, today announced the full release and availability of its Competency-Based Learning (CBL) Platform. Streamlining the development of competency-based programs, the platform is an end-to-end experience including competency dashboards, personalized learning activities, extended transcripts and evidence portfolios.  Designed to support programs built around learning goals…

Press Release: Opening of the 68th Frankfurter Buchmesse
October 18, 2016 at 1:46 pm

FRANKFURT — October 18, 2016 — Superimposing cultural and political viewpoints, revealing their differences and the things they have in common and, above all, organising the creative reinterpretation at the points of crossover – these are the most important tasks of the Frankfurter Buchmesse. Nowhere else in the world do so many different ideas intersect…

Taking Book Search and Discovery to the Next Level
October 17, 2016 at 9:03 am

How are you helping consumers find the perfect book for their needs or interests? If you’re like most publishers, you offer a search function on your site. Visitors simply type in a topic and relevant titles from your catalog are displayed. This is pretty similar to how search works on Amazon. In both cases, book…