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Subscription Reading Service Scribd Adds Magazines to Platform
November 1, 2016 at 12:13 pm

Today subscription reading service Scribd announced that it is adding magazines like Foreign Policy, Time, People, The Atlantic, and more to its library of content. In addition to ebooks, audiobooks, and documents, Scribd subscribers can now access magazine articles and entire issues at no additional cost to their monthly subscription. “Time Inc. is excited to…

Press Release: Imagine Dragons and Hugh Howey Collaborate to Bring Soundtracks to Digital Books with BookTrack
October 31, 2016 at 1:35 pm

NEW YORK — October 25, 2016 — Booktrack, a reading technology platform that synchronizes movie-style soundtracks to ebooks, today announces a collaboration with hit rock band, Imagine Dragons, and critically-acclaimed sci-fi author, Hugh Howey. The cross-category innovation incorporates music by Imagine Dragons into Howey’s new book, Beacon 23, bringing the story to life in an…

Simon & Schuster Latches onto Podcast Trend With Launch of "Paper Donkey"
October 31, 2016 at 12:37 pm

Last week Simon & Schuster announced a new podcast created in partnership with CBS Radio's Play.it podcast network. The podcast "Paper Donkey" will feature interviews with famous editors and authors about how books are created and how editors help bring authors' vision to life. “We want to give people the chance to eavesdrop on the…

Press Release: Open Road Integrated Media Announces Partnership on Global Ebook Pricing Initiative
October 28, 2016 at 2:07 pm

Parsippany, N.J. and New York – Oct. 19, 2016 – Vistaar Technologies, Inc. (Vistaar), a leading provider of price management solutions, and Open Road Integrated Media (Open Road), a digital publisher and multimedia content company, today announced a partnership on a global pricing initiative to drive optimized price management of Open Road’s ebook catalog. Vistaar’s…

Press Release: Amazon Announces Third Quarter Sales Up 29% to $32.7 Billion
October 28, 2016 at 1:51 pm

SEATTLE--Oct. 27, 2016-- Amazon.com, Inc. (NASDAQ: AMZN) today announced financial results for its third quarter ended September 30, 2016. Operating cash flow increased 49% to $14.6 billion for the trailing twelve months, compared with $9.8 billion for the trailing twelve months ended September 30, 2015. Free cash flow increased to $8.6 billion for the trailing twelve months, compared…

How Wiley, Oxford University Press & Publerati Use Digital Printing to Increase Profits
October 27, 2016 at 2:40 pm

Publishers are beginning to realize the benefits of digital printing technology. Digital printing makes shorter print runs more affordable, lending publishers the flexibility to react to market trends and test new ideas. This is opening up a wealth of opportunities for book publishers that were never possible before. Publishers can test new authors, formats, and…

Press Release: Barnes & Noble Education Announces Advanced OER Courseware
October 26, 2016 at 10:46 am

BASKING RIDGE, N.J. — October 26, 2016 — Barnes & Noble Education, Inc. (NYSE:BNED), one of the largest contract operators of bookstores on college and university campuses across the United States and a leading provider of digital education services, today announced the launch of Barnes & Noble Education Courseware to make it easier for faculty…

Press Release: Book Industry Study Group Announces Recipients of its 2016 Industry Awards
October 26, 2016 at 10:36 am

NEW YORK — October 20, 2016 — The Book Industry Study Group (BISG) is pleased to announce the winners of its 2016 BISG Industry Awards, presented at its 2016 Annual Meeting of Members on September 30, in New York City. The BISG Award for Excellence recognizes an individual’s outstanding work on behalf of BISG over…

Design Thinking: A New Way to Optimize the Customer Experience
October 26, 2016 at 9:04 am

On November 3rd Book Business's sister publication Target Marketing will host a webinar on the power of design thinking to improve customer experiences. As book publishers become more consumer-focused, launching newsletters, consumer-facing websites, and ecommerce experiences, it's crucial that they inject design thinking into their marketing and sales efforts. The webinar "Design Thinking: A New…

Press Release: Cengage Learning Launches Competency-Based Learning Platform
October 25, 2016 at 12:29 pm

WASHINGTON — October 25, 2016 — Learning Objects, a Cengage company, today announced the full release and availability of its Competency-Based Learning (CBL) Platform. Streamlining the development of competency-based programs, the platform is an end-to-end experience including competency dashboards, personalized learning activities, extended transcripts and evidence portfolios.  Designed to support programs built around learning goals…

Press Release: Opening of the 68th Frankfurter Buchmesse
October 18, 2016 at 1:46 pm

FRANKFURT — October 18, 2016 — Superimposing cultural and political viewpoints, revealing their differences and the things they have in common and, above all, organising the creative reinterpretation at the points of crossover – these are the most important tasks of the Frankfurter Buchmesse. Nowhere else in the world do so many different ideas intersect…

Taking Book Search and Discovery to the Next Level
October 17, 2016 at 9:03 am

How are you helping consumers find the perfect book for their needs or interests? If you’re like most publishers, you offer a search function on your site. Visitors simply type in a topic and relevant titles from your catalog are displayed. This is pretty similar to how search works on Amazon. In both cases, book…

Editor's Note: Industry Disruption Has a Silver Lining
October 13, 2016 at 5:34 pm

Over the past few years we’ve reported extensively on two major trends that have reshaped the book publishing landscape: direct-to-consumer marketing and digital book printing. While these topics could not be more different—one is a strategy for audience development and a catalyst for book sales while the other is a method of book production and…

How to Make Your Authors & Books Stand Out With ISNI
October 13, 2016 at 5:14 pm

In 2004, I struck out on my own as a consultant. I set up a website and email account that used my name in both. I set up a Google News alert so that I would get notifications when my company was mentioned on the web. And I started getting mail -- email and physical…

How Open Road Uses Agile Marketing to Power Growth
October 13, 2016 at 5:03 pm

When Open Road Integrated Media was founded by former HarperCollins CEO Jane Friedman in 2009, the industry as a whole was still fumbling over ebooks and the uncertain financial impact of digital publishing. Indeed, it was the rare publishing house that demanded digital rights in its contracts, and that was precisely why Open Road’s business…

How to Turn Your Website Visitors into Repeat Book Readers
October 13, 2016 at 4:50 pm

The average consumer isn’t likely to buy something that appears confusing or unfamiliar to them. Yet, if you visit the website of most book publishers, they seem to think people have no fear of the unknown. For instance, the typical website homepage throughout the publishing industry represents an online display of books pleading to be…