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Press Release: Penguin Random House Launches Serialized Newsletter Season of Stories
October 5, 2016 at 1:17 pm

NEW YORK, NY—October 4, 2016—Penguin Random House and its Crown Publishing Group division announce Season of Stories, an eleven-week serialized reading experience to begin Tuesday, October 11, and continue through the end of December 2016, that delivers short stories directly to a reader’s inbox. The special event allows readers to sign up at (www.theseasonofstories.com) to…

Press Release: Amazon Introduces Unlimited Reading Subscription with Prime Reading
October 5, 2016 at 12:59 pm

Seattle--(BUSINESS WIRE)--October, 5, 2016-- Amazon today introduced Prime Reading, a new reading benefit for U.S. Prime members. Prime members can now enjoy unlimited reading from a rotating selection of books, magazines, comics and more – at no additional cost. Prime Reading joins the growing list of all-you-can-eat benefits for Prime members including unlimited fast, free…

Press Release: Hachette Audio Enhances YA Audiobooks With Booktrack Technology Platform
October 4, 2016 at 11:18 am

NEW YORK, NY (October 4, 2016)–– Hachette Audio, a division of Hachette Book Group, and literary technology pioneer Booktrack (www.booktrack.com) launch a new generation of audiobooks with an industry-first partnership, bringing full soundtracks to young adult novellas. This collaboration offers YA listeners an innovative new way to experience their favorite stories through immersive, synchronized movie-style…

7 Ways Book Publishers Can Establish D2C Marketing & Sales
September 30, 2016 at 5:37 pm

This article is the third installment of a feature written by book marketing consultant and BISG director Brian O’Leary. Part 1 and 2 of this article appeared in the Fall 2016 issue of Book Business. View the complete feature on D2C marketing here. Part 3: Keys to Building Your D2C & Content Marketing Skillset Book…

How to Drive Book Sales With Audience Development & Content Marketing Tactics
September 30, 2016 at 5:36 pm

Part 1: Using Feedback Loops & Conversion Architectures Direct-to-consumer marketing requires a paradigm shift for many book publishers. We haven’t traditionally thought about using content to attract readers as a step toward establishing ongoing, direct relationships. Nor do we think as much about understanding the experience our readers have with our books, beyond the moment…

AAP StatShot: Publisher Trade Book Sales Up 3.4% in April, Overall Sales Down Year-to-Date
September 30, 2016 at 2:44 pm

The Association of American Publishers (AAP) released its book sales report for April 2016, surveying 1,200 publishers in the consumer, educational, and professional segments of the industry. The results represent publishers’ net revenue for the month, not retail sales. Overall book sales continue to drop with publishers reporting a 4.3% revenue decline from April 2015…

What We Learned at The 2015 Digital Book Printing Conference
September 26, 2016 at 11:23 am

On November 17, 2016, Book Business will host the third annual Digital Book Printing Conference in New York City with its sister publication Printing Impressions. The event gathers publishers, book manufacturers, and equipment suppliers to discuss the latest innovations in digital book printing and how the technology is driving greater efficiency and revenue for the…

Book Publishers' Q1 2016 Sales Decline 2.7% Year-Over-Year
September 22, 2016 at 8:58 am

The latest quarterly report from the Association of American Publishers (AAP) indicates that book sales continue to decline for 1,200 publishers surveyed. Overall, sales declined for publishers 2.7% when compared to Q1 2015. Leading that decline is a 21.8% decline in ebook sales. But there were bright spots in audiobook and paperback sales which grew…

Brian O’Leary to Join BISG as New Executive Director as the Association Celebrates Its 40th Year
September 21, 2016 at 11:46 am

Today the Book Industry Study Group (BISG) announced the appointment of a new executive director, Brian O'Leary. O'Leary, an advisor and contributor to Book Business, has a decades-long track record advising book publishers on digital production, metadata, marketing, and more. O'Leary will take begin his role as executive director on October 3, 2016. Read the…

Press Release: Rakuten Kobo Keeps Sainsbury’s Ebook Customers Reading Digitally
September 20, 2016 at 11:37 am

TORONTO — September 20, 2016 — Rakuten Kobo, a global digital reading company created by booklovers for booklovers, is working with Sainsbury’s Entertainment on Demand (part of Sainsbury’s, one of the UK’s leading food and non-food retailers), to offer Sainsbury’s customers the opportunity to transfer their ebook libraries to Kobo’s eReading service as Sainsbury’s exits…

National Book Awards 2016 Longlist Announced
September 16, 2016 at 3:22 pm

Yesterday the National Book Foundation announced the longlist of nominees for its prizes in Fiction, Nonfiction, Poetry, and Young People's Literature. Five finalists for each of these categories will be announced on October 13th, and the final prizes will be awarded at the National Book Award Ceremony on November 16th. Penguin Random House captured the…

Video: Making the Most of the Mobile Opportunity
September 14, 2016 at 8:00 am

It’s clear that mobile platforms offer publishers a significant opportunity to reach more readers on a regular basis. According to a recent eMarketer study, U.S. adults spent an average of three hours on their mobile devices in 2016. “That gives us an amazing opportunity,” said Peter Houston, editor-at-large at TheMediaBriefing.com during a recent Publishing Executive webinar. “We have to try to reach these people because all of that time can be translated into potential revenue.”

The Future of Book Publishing Is All About Scale
September 13, 2016 at 10:37 am

Okay, so you’re sitting in a company meeting of fifteen people. Suddenly all fifteen people are trying to solve a problem that can only be solved by one person in the room, the head of IT. Why are we wasting the time of the other fourteen people in the room? This is an example of…

How Wiley Implements Digital Printing Tech to Be More Nimble & Cost Effective
September 12, 2016 at 10:13 am

Digital printing is a major opportunity for book publishers, enabling greater efficiencies and creating new revenue streams, said Kurt Scherwatzky, director of strategic sourcing and procurement at John Wiley & Sons. Scherwatzky spoke on a recent Book Business webinar and explained how the education and journal…

Barnes & Noble Reports 6.6% Drop in Sales in Q1 2017
September 9, 2016 at 9:25 am

Barnes & Noble has not started fiscal 2017 on the right foot. The bookstore chain announced its 2017 Q1 earning yesterday, reporting a 6.6% drop in sales and 6.1% decline in revenue. The press release stated that sales were below expectations and that B&N experienced a net loss of $14.4 million in Q1 2017, compared…

Using Content Analytics to Demystify Online Publishing
September 8, 2016 at 1:49 pm

The rules of online publishing seem to shift daily. One minute publishers are being told long-form articles have no home on the web, yet recent data suggests long-form does well on mobile and social. This webinar will explore major trends in online publishing and what a closer look at data analytics say about these trends. Leading publishers will share how their unique audiences are behaving within the context of broader industry trends and how they’re using analytics to drive their content & audience development strategies.

Press Release: Rodale Inc. to Launch Rodale Kids Imprint in Fall 2017
September 8, 2016 at 12:47 pm

NEW YORK, N.Y. — September 8, 2016 — Rodale Inc., the world’s leading healthy, happy living company, has announced the launch of the new imprint Rodale Kids. The first list will be introduced in Fall 2017 and will feature fun and entertaining, educational, and empowering fiction and nonfiction titles aimed at infants through teens. Said…

Wiley's Education Business Continues Decline; Bright Spots in Journals and Professional Development
September 7, 2016 at 12:16 pm

Today education, journal, and professional publisher John Wiley & Sons released its Q1 results for the 2017 fiscal year. While the publisher experienced growth in its journal and professional development businesses, its education division saw significant revenue declines, thanks to low-performing textbooks. Wiley’s overall revenue decreased 4% from Q1 2016, declining from $423 million to…

Press Release: BookShout Distributes Record 237,000 Ebooks in 48 Hours on T-Mobile Tuesday
September 7, 2016 at 11:38 am

NEW YORK — September 6, 2016 — BookShout, an elegant ebook platform focused on creating new digital initiatives for top brands, companies, and partners, today announced it distributed more than 237,000 eBooks as part of T-Mobile Tuesdays. The engagement, which occurred over two separate 24-hour blocks, resulted in customers reading more than 97,000,000 words read…