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How to Make Your Authors & Books Stand Out With ISNI
October 13, 2016 at 5:14 pm

In 2004, I struck out on my own as a consultant. I set up a website and email account that used my name in both. I set up a Google News alert so that I would get notifications when my company was mentioned on the web. And I started getting mail -- email and physical…

How Open Road Uses Agile Marketing to Power Growth
October 13, 2016 at 5:03 pm

When Open Road Integrated Media was founded by former HarperCollins CEO Jane Friedman in 2009, the industry as a whole was still fumbling over ebooks and the uncertain financial impact of digital publishing. Indeed, it was the rare publishing house that demanded digital rights in its contracts, and that was precisely why Open Road’s business…

How to Turn Your Website Visitors into Repeat Book Readers
October 13, 2016 at 4:50 pm

The average consumer isn’t likely to buy something that appears confusing or unfamiliar to them. Yet, if you visit the website of most book publishers, they seem to think people have no fear of the unknown. For instance, the typical website homepage throughout the publishing industry represents an online display of books pleading to be…

Penguin Random House Canada Merges Two Imprints to Create Penguin Teen
October 13, 2016 at 2:26 pm

Penguin Random House Canada announced yesterday the launch of its newest young adult imprint, Penguin Teen. The imprint combines YA titles previously published under the imprints Doubleday Canada Books for Young Readers and Razorbill Canada. Tara Walker, publisher of Penguin Random House Canada Young Readers and VP of Penguin Random House Canada, explained the thinking…

Press Release: De Gruyter Launches New Imprint: De|G Press
October 13, 2016 at 12:04 pm

BOSTON and BERLIN — October 13, 2016 — De Gruyter, a leading publisher for academics and professionals, has been providing first-class information since 1749, and is launching a new imprint, De|G Press, at the Frankfurt Book Fair. The rising need for practical, no-nonsense books and media with technical content in English for professionals in computing,…

Tapping the Digital Book Printing Opportunity
October 13, 2016 at 8:30 am

The world of digital content is changing so rapidly with the rise of mobile, video, AR, VR, big data, little data, that many publishers may forget that print content is evolving too. New technologies in the book printing industry are creating opportunities for publishers to streamline their operations, distribute their books faster, and develop new…

Is There a Future for Open Access in the Humanities & Social Sciences?
October 13, 2016 at 8:30 am

Perhaps somewhat surprisingly, deciding whether to accept full-cost publishing grants that require open digital editions of long-form humanities and social sciences (HSS) monographs may prove to be the most important challenge university presses face over the next twelve months. While open access (OA) has been a feature of the scholarly publishing landscape for quite some…

It’s Time for Book Publishers to Overcome the Fear of Free
October 13, 2016 at 8:30 am

Open the iBooks trending searches today and you’ll see that the majority of searches start with the word “Free.” This is a word well beloved by consumers and deeply feared by publishers, who understandably want to protect their authors and investments. Yet for consumers conditioned to expect free online content, any paywall can be viewed…

The Book Business Top 20 Book Manufacturers 2016
October 13, 2016 at 8:00 am

It may have seemed odd when Book Business revived the Top 20 Book Manufacturers ranking in 2014, a time when ebook sales were booming and discussions of print’s death were rampant. But print books are still here and with help of new printing and fulfillment technology, publishers are finding ways to print books more economically…

Change Management Is Key to Digital Book Printing Success
October 12, 2016 at 1:41 pm

Change is a constant in the business world, yet many book publishing leaders fail to plan for it. Although change can come unexpectedly, in the form of new technology or nascent media formats, these disruptions can be managed, and often they hold new opportunities for book publishers. That is the case with the rise of…

In This Case, Publishers Should Root for the OER Guys
October 11, 2016 at 9:36 am

When an organization that has created open educational resources (OER), informally known as “free stuff,” and sues FedEx, how much should publishers care about the outcome? The answer: a lot. In case you hadn’t heard, a non-profit curriculum provider called Great Minds has filed a federal lawsuit against FedEx. Here’s the background. Great Minds is…

Strategies for Increasing Email & Newsletter Revenue
October 7, 2016 at 1:07 pm

On October 11th, Book Business' sister publication Publishing Executive will host a webinar on increasing email revenue. The session will explore how publishers can drive additional revenue through native ads, programmatic, dynamic ads, and more. Publishing leaders will also share how they've increased email engagement and grown newsletter subscription. Sign up for this free webinar…

Top 10 Digital Marketing Trends Publishers Need to Know
October 5, 2016 at 1:48 pm

On October 12th, Book Business’s sister publication Target Marketing is hosting a webinar that will explore the biggest digital marketing trends marketers need to know, including the future of SEO, the rise of mobile, digital advertising, and more. Sign up for this free webinar “Top 10 Digital Marketing Trends You Must Know” here, and prepare…

Press Release: Penguin Random House Launches Serialized Newsletter Season of Stories
October 5, 2016 at 1:17 pm

NEW YORK, NY—October 4, 2016—Penguin Random House and its Crown Publishing Group division announce Season of Stories, an eleven-week serialized reading experience to begin Tuesday, October 11, and continue through the end of December 2016, that delivers short stories directly to a reader’s inbox. The special event allows readers to sign up at (www.theseasonofstories.com) to…

Press Release: Amazon Introduces Unlimited Reading Subscription with Prime Reading
October 5, 2016 at 12:59 pm

Seattle--(BUSINESS WIRE)--October, 5, 2016-- Amazon today introduced Prime Reading, a new reading benefit for U.S. Prime members. Prime members can now enjoy unlimited reading from a rotating selection of books, magazines, comics and more – at no additional cost. Prime Reading joins the growing list of all-you-can-eat benefits for Prime members including unlimited fast, free…

Press Release: Hachette Audio Enhances YA Audiobooks With Booktrack Technology Platform
October 4, 2016 at 11:18 am

NEW YORK, NY (October 4, 2016)–– Hachette Audio, a division of Hachette Book Group, and literary technology pioneer Booktrack (www.booktrack.com) launch a new generation of audiobooks with an industry-first partnership, bringing full soundtracks to young adult novellas. This collaboration offers YA listeners an innovative new way to experience their favorite stories through immersive, synchronized movie-style…

Google Experiments With Book Discovery…And Fails
October 3, 2016 at 12:45 pm

Even though you probably never stray from the Kindle reader app I’d like to encourage you to expand your horizons. It’s a good idea to keep an eye on Apple’s iBooks and Google Play, for example, to explore other platforms and keep Amazon honest. After all, Amazon’s need to innovate diminishes if ebook platform competition…

7 Ways Book Publishers Can Establish D2C Marketing & Sales
September 30, 2016 at 5:37 pm

This article is the third installment of a feature written by book marketing consultant and BISG director Brian O’Leary. Part 1 and 2 of this article appeared in the Fall 2016 issue of Book Business. View the complete feature on D2C marketing here. Part 3: Keys to Building Your D2C & Content Marketing Skillset Book…