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The Need For Speed
August 1, 1998

Publishers want faster turnaround--and printers know it. By Rose Blessing Today's book manufacturers are under the gun. Yes, publishers have always wanted faster turnaround for less money. What's new is that today's publishers not only want it; they demand it--and expect to get it. And printers feel they have to provide it. As Bertelsmann's Wayne Taylor, president and CEO of Berryville Graphics, phrased it, "We are not in the book manufacturing business. We are in the publishing business. We have to be a partner with our publishing clients and give them what they want when they want it -- even if it means working