Search Results

How to Drive Book Sales With Audience Development & Content Marketing Tactics
September 30, 2016 at 5:36 pm

Part 1: Using Feedback Loops & Conversion Architectures Direct-to-consumer marketing requires a paradigm shift for many book publishers. We haven’t traditionally thought about using content to attract readers as a step toward establishing ongoing, direct relationships. Nor do we think as much about understanding the experience our readers have with our books, beyond the moment…

AAP StatShot: Publisher Trade Book Sales Up 3.4% in April, Overall Sales Down Year-to-Date
September 30, 2016 at 2:44 pm

The Association of American Publishers (AAP) released its book sales report for April 2016, surveying 1,200 publishers in the consumer, educational, and professional segments of the industry. The results represent publishers’ net revenue for the month, not retail sales. Overall book sales continue to drop with publishers reporting a 4.3% revenue decline from April 2015…

How to Market Books From the Customer's Perspective
September 29, 2016 at 3:15 pm

What is the process you follow when you go to a store to buy something? You probably go to the most convenient place (bricks or clicks) and peruse the assortment available. You may search for a particular brand if you are aware of it. If not, you look at the prices to compare the value…

Transforming the Textbook Publishing Industry with Digital Print
September 28, 2016 at 2:11 pm

Just a few years ago, there was panic among the education book publishing segment, especially with book printers. Tablets and e-readers were all the rage. Large school districts were distributing iPads and other tablets to students en masse. A 2012 Pearson Foundation survey found that 63 percent of college students and 69 percent of high…

Should Educational Publishers Be Disruptors?
September 27, 2016 at 11:24 am

Call me old-fashioned, but I’ve never warmed to the idea that disruption is a good thing in business. I’m not a fan of companies that set out to disrupt the industries in which they operate (take that, Jeff Bezos and Elizabeth Holmes) and I am particularly skeptical about those that set out to disrupt education,…

What We Learned at The 2015 Digital Book Printing Conference
September 26, 2016 at 11:23 am

On November 17, 2016, Book Business will host the third annual Digital Book Printing Conference in New York City with its sister publication Printing Impressions. The event gathers publishers, book manufacturers, and equipment suppliers to discuss the latest innovations in digital book printing and how the technology is driving greater efficiency and revenue for the…

Classified! Does "The Bestseller Code" Divulge Its Secrets?
September 23, 2016 at 11:23 am

The Bestseller Code is already the most talked about insider’s book on the writing and publishing industry. Who wouldn’t want to know if a computer can predict whether a manuscript will be a bestseller? What author wouldn’t want to know if there’s a scientific formula for plotting and writing novels that will propel them onto…

Bibblio Uses AI-Powered Recommendations to Drive Reader Engagement & Learning
September 23, 2016 at 11:13 am

Taking its cue from media giants like Netflix, Facebook, and YouTube, startup Bibblio recognizes that high-quality recommendation is the future of content consumption. Bibblio wants to improve the quality of publisher recommendations by using artificial intelligence (AI) and transforming how readers discover learning content. The startup offers a B2B software-as-a-service (SaaS) tool that enables education…

Book Publishers' Q1 2016 Sales Decline 2.7% Year-Over-Year
September 22, 2016 at 8:58 am

The latest quarterly report from the Association of American Publishers (AAP) indicates that book sales continue to decline for 1,200 publishers surveyed. Overall, sales declined for publishers 2.7% when compared to Q1 2015. Leading that decline is a 21.8% decline in ebook sales. But there were bright spots in audiobook and paperback sales which grew…

Brian O’Leary to Join BISG as New Executive Director as the Association Celebrates Its 40th Year
September 21, 2016 at 11:46 am

Today the Book Industry Study Group (BISG) announced the appointment of a new executive director, Brian O'Leary. O'Leary, an advisor and contributor to Book Business, has a decades-long track record advising book publishers on digital production, metadata, marketing, and more. O'Leary will take begin his role as executive director on October 3, 2016. Read the…

How Publishers Can Cure “Ugly Sample Syndrome”
September 20, 2016 at 11:38 am

What if publishers could sell more books by learning the secrets of selling chicken sandwiches? In my hometown of Atlanta, GA, Chick-Fil-A is the dominant fast-food restaurant chain. Started in 1967, the company’s annual sales now eclipse over $6 billion. In addition, their stores generate more revenue per restaurant than any other fast-food chain in…

Press Release: Rakuten Kobo Keeps Sainsbury’s Ebook Customers Reading Digitally
September 20, 2016 at 11:37 am

TORONTO — September 20, 2016 — Rakuten Kobo, a global digital reading company created by booklovers for booklovers, is working with Sainsbury’s Entertainment on Demand (part of Sainsbury’s, one of the UK’s leading food and non-food retailers), to offer Sainsbury’s customers the opportunity to transfer their ebook libraries to Kobo’s eReading service as Sainsbury’s exits…

National Book Awards 2016 Longlist Announced
September 16, 2016 at 3:22 pm

Yesterday the National Book Foundation announced the longlist of nominees for its prizes in Fiction, Nonfiction, Poetry, and Young People's Literature. Five finalists for each of these categories will be announced on October 13th, and the final prizes will be awarded at the National Book Award Ceremony on November 16th. Penguin Random House captured the…

Novel Effect Hopes to Inspire New Generation of Readers With Interactive Audio
September 15, 2016 at 4:02 pm

Novel Effect hopes to inspire a love of reading among children by adding audio and music to storybooks. The sounds are triggered as parents read the story out loud to their children. “Imagine reading ‘Where the Wild Things Are’ and when you read ‘Let the wild rumpus start!’ your family is instantly hit with an…

Video: Making the Most of the Mobile Opportunity
September 14, 2016 at 8:00 am

It’s clear that mobile platforms offer publishers a significant opportunity to reach more readers on a regular basis. According to a recent eMarketer study, U.S. adults spent an average of three hours on their mobile devices in 2016. “That gives us an amazing opportunity,” said Peter Houston, editor-at-large at during a recent Publishing Executive webinar. “We have to try to reach these people because all of that time can be translated into potential revenue.”

The Future of Book Publishing Is All About Scale
September 13, 2016 at 10:37 am

Okay, so you’re sitting in a company meeting of fifteen people. Suddenly all fifteen people are trying to solve a problem that can only be solved by one person in the room, the head of IT. Why are we wasting the time of the other fourteen people in the room? This is an example of…

How Wiley Implements Digital Printing Tech to Be More Nimble & Cost Effective
September 12, 2016 at 10:13 am

Digital printing is a major opportunity for book publishers, enabling greater efficiencies and creating new revenue streams, said Kurt Scherwatzky, director of strategic sourcing and procurement at John Wiley & Sons. Scherwatzky spoke on a recent Book Business webinar and explained how the education and journal…

Barnes & Noble Reports 6.6% Drop in Sales in Q1 2017
September 9, 2016 at 9:25 am

Barnes & Noble has not started fiscal 2017 on the right foot. The bookstore chain announced its 2017 Q1 earning yesterday, reporting a 6.6% drop in sales and 6.1% decline in revenue. The press release stated that sales were below expectations and that B&N experienced a net loss of $14.4 million in Q1 2017, compared…