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Video: Making the Most of the Mobile Opportunity
September 14, 2016 at 8:00 am

It’s clear that mobile platforms offer publishers a significant opportunity to reach more readers on a regular basis. According to a recent eMarketer study, U.S. adults spent an average of three hours on their mobile devices in 2016. “That gives us an amazing opportunity,” said Peter Houston, editor-at-large at during a recent Publishing Executive webinar. “We have to try to reach these people because all of that time can be translated into potential revenue.”

The Future of Book Publishing Is All About Scale
September 13, 2016 at 10:37 am

Okay, so you’re sitting in a company meeting of fifteen people. Suddenly all fifteen people are trying to solve a problem that can only be solved by one person in the room, the head of IT. Why are we wasting the time of the other fourteen people in the room? This is an example of…

How Wiley Implements Digital Printing Tech to Be More Nimble & Cost Effective
September 12, 2016 at 10:13 am

Digital printing is a major opportunity for book publishers, enabling greater efficiencies and creating new revenue streams, said Kurt Scherwatzky, director of strategic sourcing and procurement at John Wiley & Sons. Scherwatzky spoke on a recent Book Business webinar and explained how the education and journal…

Barnes & Noble Reports 6.6% Drop in Sales in Q1 2017
September 9, 2016 at 9:25 am

Barnes & Noble has not started fiscal 2017 on the right foot. The bookstore chain announced its 2017 Q1 earning yesterday, reporting a 6.6% drop in sales and 6.1% decline in revenue. The press release stated that sales were below expectations and that B&N experienced a net loss of $14.4 million in Q1 2017, compared…

Using Content Analytics to Demystify Online Publishing
September 8, 2016 at 1:49 pm

The rules of online publishing seem to shift daily. One minute publishers are being told long-form articles have no home on the web, yet recent data suggests long-form does well on mobile and social. This webinar will explore major trends in online publishing and what a closer look at data analytics say about these trends. Leading publishers will share how their unique audiences are behaving within the context of broader industry trends and how they’re using analytics to drive their content & audience development strategies.

Press Release: Rodale Inc. to Launch Rodale Kids Imprint in Fall 2017
September 8, 2016 at 12:47 pm

NEW YORK, N.Y. — September 8, 2016 — Rodale Inc., the world’s leading healthy, happy living company, has announced the launch of the new imprint Rodale Kids. The first list will be introduced in Fall 2017 and will feature fun and entertaining, educational, and empowering fiction and nonfiction titles aimed at infants through teens. Said…

Wiley's Education Business Continues Decline; Bright Spots in Journals and Professional Development
September 7, 2016 at 12:16 pm

Today education, journal, and professional publisher John Wiley & Sons released its Q1 results for the 2017 fiscal year. While the publisher experienced growth in its journal and professional development businesses, its education division saw significant revenue declines, thanks to low-performing textbooks. Wiley’s overall revenue decreased 4% from Q1 2016, declining from $423 million to…

Press Release: BookShout Distributes Record 237,000 Ebooks in 48 Hours on T-Mobile Tuesday
September 7, 2016 at 11:38 am

NEW YORK — September 6, 2016 — BookShout, an elegant ebook platform focused on creating new digital initiatives for top brands, companies, and partners, today announced it distributed more than 237,000 eBooks as part of T-Mobile Tuesdays. The engagement, which occurred over two separate 24-hour blocks, resulted in customers reading more than 97,000,000 words read…

How Are You Connecting With Your Customers?
September 6, 2016 at 12:02 pm

The people who actually buy and read books are still mostly nameless and faceless individuals from a publisher’s point of view. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers. I’m not necessarily talking about selling direct; I’m referring to the opportunity to build a…

How to Negotiate Book Sales with Deceitful Buyers
September 2, 2016 at 8:00 am

“Buyers are liars,” is a term some salespeople use to describe their customers. They believe prospective buyers distort the truth to put themselves in a better bargaining position. Regrettably, in some cases they are correct, so be on guard when negotiating the sale of your books to some corporate purchasers. According to studies among business…

Press Release: Legacy West Announces New Barnes & Noble Concept Store
September 1, 2016 at 12:43 pm

PLANO, Texas — August 31, 2016 — Legacy West, the largest new urban destination in North Texas, will be the first shopping center in the Southwest to add a new Barnes & Noble concept store to its growing list of best in class tenants. This is the fifth new store announced by Barnes & Noble,…

Webinar: Inkjet Printing Hits the Mainstream
September 1, 2016 at 8:00 am

The overriding message from drupa 2016 was that inkjet is now ready for prime time across a range of applications and is positioned to displace key conventional printing processes. This webinar will provide an overview of the factors that are driving the expansion of the inkjet market now and in the future. You will hear from service providers that are driving application volume predicated on improvements in substrates, inks, and customer acceptance. They will share the benefits of investment in both continuous feed and cut sheet inkjet solutions.

7 Steps for Publishers to Get Started With Artificial Intelligence
August 31, 2016 at 8:00 am

Book Business' sister publication Publishing Executive is hosting a free webinar on September 15th called, "7 Steps for Publishers to Get Started With Artificial Intelligence." The webinar features publishers from UpOut and Chowhound and will reveal how these companies are incorporating AI technology into their marketing efforts. Read the complete webinar description below and register…

Book Business Announces the 3rd Annual Digital Book Printing Conference
August 30, 2016 at 8:00 am

Digital printing technology has huge potential to transform the book publishing supply chain, enabling those in the book industry to lower costs, optimally allocate resources, and be more responsive to market demands. Of course, there are still plenty of challenges that come with adopting a new technology and changing long-established business practices. That’s why Book…

How to Sell Books in the Multi-Billion Dollar Gift Shop Market
August 26, 2016 at 8:00 am

The National Park Service turned 100 on August 25, 2016. Given this historic milestone, it seems appropriate to talk about how publishers can sell books through gift shops at parks and historic sites. Gift shops offer a significant opportunity to publishers, particularly those that create educational content about local history. Millions of consumers visit national…

3 Ways to Retain & Grow Newsletter Readership
August 25, 2016 at 8:00 am

When it comes to email marketing, publishers and online media groups rely on this channel more than most businesses to attract audiences to their content. The larger and more engaged the subscriber base, the higher the ad revenue; it’s no secret that digital publishers must make newsletters enticing to drive readership and website visits. Despite…

HMH Rolls Out CliffsNotes Subscription Service for High School & College Students
August 23, 2016 at 1:12 pm

Houghton Mifflin Harcourt continues to expand its digital products portfolio, which provides interactive, educational content directly to consumers. Book Business interviewed head of HMH consumer brands and strategy CJ Kettler in April to discuss the launch of the Curious World platform. The subscription service provides educational ebooks, videos, and games to children ages three to…

Why Shop at a Brick-and-Mortar Bookstore?
August 22, 2016 at 9:15 am

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer visit to my local Barnes & Noble this weekend in search of books for my almost six-month-old grandson, Jasper. No matter how good Amazon makes…