Search Results

Terms
Category
Kind
Author
 
Sort
Press Release: BookShout Distributes Record 237,000 Ebooks in 48 Hours on T-Mobile Tuesday
September 7, 2016 at 11:38 am

NEW YORK — September 6, 2016 — BookShout, an elegant ebook platform focused on creating new digital initiatives for top brands, companies, and partners, today announced it distributed more than 237,000 eBooks as part of T-Mobile Tuesdays. The engagement, which occurred over two separate 24-hour blocks, resulted in customers reading more than 97,000,000 words read…

How Are You Connecting With Your Customers?
September 6, 2016 at 12:02 pm

The people who actually buy and read books are still mostly nameless and faceless individuals from a publisher’s point of view. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers. I’m not necessarily talking about selling direct; I’m referring to the opportunity to build a…

How to Negotiate Book Sales with Deceitful Buyers
September 2, 2016 at 8:00 am

“Buyers are liars,” is a term some salespeople use to describe their customers. They believe prospective buyers distort the truth to put themselves in a better bargaining position. Regrettably, in some cases they are correct, so be on guard when negotiating the sale of your books to some corporate purchasers. According to studies among business…

Press Release: Legacy West Announces New Barnes & Noble Concept Store
September 1, 2016 at 12:43 pm

PLANO, Texas — August 31, 2016 — Legacy West, the largest new urban destination in North Texas, will be the first shopping center in the Southwest to add a new Barnes & Noble concept store to its growing list of best in class tenants. This is the fifth new store announced by Barnes & Noble,…

Webinar: Inkjet Printing Hits the Mainstream
September 1, 2016 at 8:00 am

The overriding message from drupa 2016 was that inkjet is now ready for prime time across a range of applications and is positioned to displace key conventional printing processes. This webinar will provide an overview of the factors that are driving the expansion of the inkjet market now and in the future. You will hear from service providers that are driving application volume predicated on improvements in substrates, inks, and customer acceptance. They will share the benefits of investment in both continuous feed and cut sheet inkjet solutions.

7 Steps for Publishers to Get Started With Artificial Intelligence
August 31, 2016 at 8:00 am

Book Business' sister publication Publishing Executive is hosting a free webinar on September 15th called, "7 Steps for Publishers to Get Started With Artificial Intelligence." The webinar features publishers from UpOut and Chowhound and will reveal how these companies are incorporating AI technology into their marketing efforts. Read the complete webinar description below and register…

Book Business Announces the 3rd Annual Digital Book Printing Conference
August 30, 2016 at 8:00 am

Digital printing technology has huge potential to transform the book publishing supply chain, enabling those in the book industry to lower costs, optimally allocate resources, and be more responsive to market demands. Of course, there are still plenty of challenges that come with adopting a new technology and changing long-established business practices. That’s why Book…

How to Sell Books in the Multi-Billion Dollar Gift Shop Market
August 26, 2016 at 8:00 am

The National Park Service turned 100 on August 25, 2016. Given this historic milestone, it seems appropriate to talk about how publishers can sell books through gift shops at parks and historic sites. Gift shops offer a significant opportunity to publishers, particularly those that create educational content about local history. Millions of consumers visit national…

3 Ways to Retain & Grow Newsletter Readership
August 25, 2016 at 8:00 am

When it comes to email marketing, publishers and online media groups rely on this channel more than most businesses to attract audiences to their content. The larger and more engaged the subscriber base, the higher the ad revenue; it’s no secret that digital publishers must make newsletters enticing to drive readership and website visits. Despite…

HMH Rolls Out CliffsNotes Subscription Service for High School & College Students
August 23, 2016 at 1:12 pm

Houghton Mifflin Harcourt continues to expand its digital products portfolio, which provides interactive, educational content directly to consumers. Book Business interviewed head of HMH consumer brands and strategy CJ Kettler in April to discuss the launch of the Curious World platform. The subscription service provides educational ebooks, videos, and games to children ages three to…

Why Shop at a Brick-and-Mortar Bookstore?
August 22, 2016 at 9:15 am

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer visit to my local Barnes & Noble this weekend in search of books for my almost six-month-old grandson, Jasper. No matter how good Amazon makes…

Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
August 19, 2016 at 2:31 pm

On September 9th Book Business’s sister publication Target Marketing will host a sponsored webinar, "Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?” led by IBM Marketing Cloud’s account director Jill Johnson. The full description of the webinar is below. Register for the webinar here. If you want to build a…

Press Release: Wiley Signs Definitive Agreement to Acquire Atypon
August 19, 2016 at 10:40 am

HOBOKEN, N.J. — August 18, 2016 — John Wiley & Sons, Inc., a global provider of knowledge and knowledge-enabled services that improve outcomes in research, professional practice and education, announced today it has signed a definitive agreement to acquire Atypon, a Silicon Valley-based publishing-software company, for $120 million in cash. Atypon is a trusted technology…

Wattpad Introduces Video Ads Within Stories
August 18, 2016 at 2:45 pm

Wattpad, the social writing platform that launched in 2006, continues to evolve its services. In July of 2015 the platform introduced Wattpad Brand Stories, enabling publishers and brands to launch native ads on the site, some of which Wattpad authors write. Then in April of this year the site created Wattpad Studios to manage its…

Press Release: Nielsen ISBN Store a Hit
August 18, 2016 at 12:01 pm

LONDON — August 16, 2016 — After nearly 50 years of promoting and selling ISBNs and prefixes to publishers in the UK & Ireland via a manual process, Nielsen has launched an online store that enables publishers and self-published authors to go to one site and purchase ISBNs, Book2Look widgets and a subscription to their…

Augmented Reality Can Unlock the Magic Hidden in Bookstores
August 17, 2016 at 12:25 pm

Augmented Reality is by no means the newest (technology) kid on the block. Though it seems that we’re only now tapping into its true potential – to enable us to connect in a more immersive way with the world, brands, and with each other. New Augmented Reality (AR) businesses are popping up everyday. Blippar for…

Press Release: Open Road Integrated Media Launches New Logo
August 15, 2016 at 12:31 pm

NEW YORK — August 15, 2016 Open Road Integrated Media today introduced new branding for their corporate identity. The logo design embodies the transformation of the growing enterprise, and unites all of the company’s consumer brands under one modern mark. When it launched in 2009, Open Road Integrated Media’s mission was to be an innovative…