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Press Release: Elsevier Launches Mobile-First Personalized Education Platform
July 29, 2016 at 1:48 pm

ST. LOUIS — July 28, 2016 — Elsevier, a world-leading provider of scientific, technical and medical information products and services, has launched Sherpath, a first-of-its-kind nursing and allied health, adaptive and mobile-first education platform focused on improving student outcomes. "As digital learners, healthcare students now require shorter and more targeted, media-rich content accessible on their…

What We Can Learn About Digital Publishing Solutions from the New York Times
July 27, 2016 at 1:43 pm

I'm a big fan of all types of publishing, from ebooks (obviously!) to print books, magazines and newspapers. Why? Because when it comes digital publishing solutions, we have a lot to learn from each other. Like book publishers, newspapers struggled to adjust to the Internet age (though newspapers arguably struggled more than book publishers). And…

What The Short-Form Content Resurgence Means for Book Publishers
July 25, 2016 at 9:38 am

I remember the first time I heard the phrase “info snacking” back in 2007. It was when the Kindle launched and Jeff Bezos said his newfangled device would slow the info snacking trend and enable deeper engagement with content. The Kindle platform certainly launched the ebook revolution but it’s interesting that it didn’t halt short-form…

Free Webinar: Digital Marketing in an Ad Blocker World
July 22, 2016 at 2:40 pm

Ad blockers are out of control. From web banners to sponsored social posts, video pre-roll and even mobile ads – there is just no guarantee that the impression you bought isn’t being blocked on the user side by a software you can’t detect. The problem is growing: According to Pagefair, global ad blocker use grew 90 percent last year, and Optimal.com expects U.S. ad blocker use to more than double by 2020.

Press Release: Little, Brown Books for Young Readers Enhances Young Adult Ebooks Through Immersive Music Soundtracks with Booktrack Technology Platform
July 21, 2016 at 2:51 pm

NEW YORK — July 21, 2016 — Little, Brown Books for Young Readers, a division of Hachette Book Group, and reading technology pioneer Booktrack (www.booktrack.com) launch a new generation of ebooks with an industry-first partnership to bring soundtracks to young adult novellas. The collaboration offers YA readers an innovative new way to experience their favorite…

How One Author Is Rethinking Audiobook Production for Maximum Sales
July 21, 2016 at 2:32 pm

Audiobooks, you could say, are the quiet achievers of the publishing industry. Last century an audiobook consisted of a big box of expensive cassette tapes, or perhaps a slightly smaller box of equally pricey CDs. Audiobook readers once were mainly people with print disabilities or jobs that saw them driving long distances. But a revolution…

One Free Book Every Month: Announcing the Tor.com Ebook Club
July 20, 2016 at 1:54 pm

Tor.com is happy to announce the Tor.com Ebook Club, which we, as people who can’t stop reading, writing, and publishing stories, are very much excited about! How it works: Sign up for the Tor.com Ebook Club on the Tor.com website. Receive a download link for the latest Ebook Club offering (in your preferred ebook format). Get super into the story along with us on…

Reco Thinks Books Are Better When They’re Recommended by People You Trust
July 20, 2016 at 1:48 pm

I still love books, and I still have a fair amount of trouble finding new ones to read that I’ll actually enjoy. Helping with discovery is the idea behind Reco, a new mobile app from Canadian bookseller and retailer Indigo, which provides users with a social network based around books, and people’s love thereof. “We…

Harlequin Dives Deeper Into Reader Behavior with New Mobile App
July 20, 2016 at 1:43 pm

We’ve covered many of the ways that book publishers, particularly in the trade sector, are trying to surface their content online and connect with readers -- from niche, community sites to free ebook samples. What many of these strategies have in common is they offer free content that attracts a specific subset of readers and…

In OER-Driven World Education Publishers Must Focus on Instructional Design
July 18, 2016 at 9:02 am

In an earlier blog post I made the statement that in the age of open education resources (OER), curation, not content, will be king. My thesis was that the sheer abundance of available content -- some produced by for-profit publishers and some from other sources -- reduces its value. The real providers of value, I…

'Amazon without Amazon': One-Hour Book Delivery Service Launched
July 14, 2016 at 2:00 pm

At Ink@84, an independent bookshop in Highbury, north London, an order pinged in on Thursday morning for Jared Diamond’s Guns, Germs and Steel. The Pulitzer prize-winning bestseller was then to be delivered to a nearby customer within 60 minutes – by NearSt, a new platform that is offering one-hour delivery for books across London, as…

Novellic Builds Book Club Communities On- And Offline With Meetup-Like App
July 14, 2016 at 1:23 pm

U.K.-based Novellic is tackling the dual challenges of book discovery and connecting with like-minded individuals through its newly launched book club app. It's part meetup tool for users to organize book club meetings and book recommendation platform where different clubs can review and share their latest reads. The app launched on the UK App Store…

New Pokémon Game Takes Bookstores by Storm
July 13, 2016 at 11:08 am

Booksellers are always looking for new ways to attract more customers to their stores, but it’s doubtful that many thought that Pokémon would the answer. The sudden popularity of the smartphone video game Pokémon Go is driving people into bookstores and, in some cases, driving up sales. The augmented reality app, based on the Pokémon…

2015 U.S. Book Publishing Revenue Flat; Print Sales Rise as Ebook Sales Decline
July 12, 2016 at 2:54 pm

Yesterday the Association of American Publishers (AAP) released its annual Statshot report for 2015, tracking the net revenue of the U.S. book market. While overall publishing revenue remained flat, decreasing 0.6% from 2014 to $27.78 billion, the AAP painted a positive picture of the year-end results. Sales of print formats, particularly in trade publishing, increased,…

Amazon Extends Its Dominance with Audible Channels
July 11, 2016 at 11:32 am

Even though they’re gaining momentum I’ve never been a big fan of audiobooks. Amazon, of course, owns the market with both Audible and Brilliance. Although it didn’t receive a lot fanfare last week, Audible introduced one of the most interesting and long overdue services that I’ve seen in a long time. I’m talking about Audible…

Press Release: Summer Thriller ‘Good as Gone’ Debuts in Texture
July 8, 2016 at 2:33 pm

NEW YORK — July 1, 2016 — Texture, the premier app for the very best magazine content, and the Houghton Mifflin Harcourt Trade Publishing Group are partnering to give Texture members a special, advanced copy of the hotly anticipated summer thriller Good as Gone be-fore its national release on July 26. “Texture members will be…

Litsy App Brings Bookish Conversations to Life Online
July 5, 2016 at 12:19 pm

Litsy is a social community app that some have described as the “Instagram” of the book world. The goal of the iOS app is to fuel book-related conversations through visual, 300-character posts which users tag to a specific book. Litsy users can follow their favorite authors, share book quotes, and more easily discover their next…

Video: How Sourcebooks Innovates New Book Products & Solutions
July 1, 2016 at 10:23 am

The video below is excerpted from the recent Book Business webinar, “Publishers: It’s About Innovation!” The full webinar is available on-demand here. According to Sourcebooks CEO and publisher Dominique Raccah (and many entrepreneurs that have cut their teeth in the startup world) the key to innovation is iteration. And not enough book publishers are embracing…

Pan Macmillan Digital Director Says Digital Revolution Is Far From Over
June 29, 2016 at 2:33 pm

The digital revolution is “absolutely” not over, Sara Lloyd, digital and communications director at Pan Macmillan has said, while arguing that there is “no room for complacency in our industry”. Speaking at The Bookseller’s Marketing and Publicity Conference today (28th June), Lloyd argued that the publishing industry needs to expand its horizons and keep pushing…