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Promoting Literacy in the Digital Age
November 1, 2010

For those with businesses based on books and reading, it seems like a natural fit for book publishers to take up the literacy cause.

Fourteen Tips To Increase E-Book Sales
November 1, 2010

While e-books are available instantly to anyone, anywhere, with a computer, smartphone or e-reader, online distribution on its own does not provide new-book awareness.

A New Era of Book Marketing
September 24, 2010

Much has changed in the way authors publish and promote their books. With the growth of online book sales, consumer adoption of digital books, and social media, even more channels are available for authors and publishers to connect to audiences.

'Choose Your Own Adventure' Publisher Partners With Wattpad to Promote YA Fiction
September 10, 2010

Waitsfield, Vt.-based Chooseco, publisher of the "Choose Your Own Adventure" book series, has formed a digital partnership with Wattpad, an e-book community and social networking platform for readers and writers. Featuring Chooseco's first title aimed at teen girls, "Fabulous Terrible: The Adventures of You," which originally was released in 2008, the publisher will work with Wattpad to connect with the website's young-adult demographic.

A Bridge to 
Global Bookselling
September 1, 2010

The publishing arm of L. Ron Hubbard's collection of writings and lectures, Bridge Publications, is, according to the company, the world's largest, all-digital print-on-demand publishing house.

Editor's Note: Free Book Business Whitepaper Available Online
August 27, 2010

Book Business' latest whitepaper is available to download for free. Offering strategic tips and advice on effectively and efficiently utilizing social media to build brand awareness and market books, "21 Tips for Book Publishers to Build an Effective Social Media Strategy " includes expert information compiled from Book Business magazine articles and Publishing Business Conference & Expo sessions.

Barnes & Noble College Booksellers Expands Textbook Rental Program
August 13, 2010

Barnes & Noble College Booksellers LLC, the Barnes & Noble Inc. subsidiary that operates college bookstores, has expanded its multi-channel textbook rental program to hundreds of colleges and universities with campus bookstores managed by the retailer.

New Site and App Offer Free Full-Text Previews of Christian Books
August 13, 2010

Through partnerships with religious book publishers, the recently launched FreeBookPreview.com allows readers to access full-text previews of upcoming and newly released Christian books on mobile devices for a limited time. A service of Bellingham, Wash.-based electronic publisher Logos Bible Software, the new website is the first book promotion tool to maximize mobile technology and social networking for e-books and print books, according to the company.

Wiley Online Library Launches
August 9, 2010

(Press Release) Hoboken, NJ, August 9, 2010—John Wiley & Sons, Inc. (NYSE: JWa, JWb) announced the launch of Wiley Online Library (wileyonlinelibrary.com), which will connect the global scholarly community to one of the world’s most extensive multidisciplinary collections of online resources.Wiley Online Library offers integrated access to more than 4 million articles from 1,500 journals,…

Amazon, Apple probed for e-book price fixing
August 3, 2010

NEW YORK, CNNMoney.com—In the e-book price wars, Apple and Amazon might be enjoying an unfair advantage, Connecticut's Attorney General Richard Blumenthal said Monday as he announced an investigation of their contracts with book publishers.

Stieg Larsson First Author to Pass 1 Million Kindle Books Sold
July 27, 2010

SEATTLE—July 27, 2010—Amazon.com, Inc. (NASDAQ: AMZN) today announced that Stieg Larsson, author of the internationally bestselling Millennium Trilogy, has become the first author to sell over 1 million Kindle books  and is the first member of the new “Kindle Million Club.”

Partial List of Authors Announced for Second-Annual Boston Book Festival
July 6, 2010

(Press Release) Boston—The highly anticipated second-annual Boston Book Festival will take place on Oct. 16, 2010, in various locations around Copley Square. Festival Founder and Director Deborah Z. Porter today announced a partial list of authors confirmed to appear at this year’s event. The featured authors announced now hint at the wide array of programming to come, and include Pulitzer Prize winners, Nobel Laureates, children’s writers, and writers of fiction, non-fiction and poetry:

Independent Publisher Turns to Subscriptions to Boost Sales
July 2, 2010

As they try to evolve along with a dynamic marketplace, many book publishers are experimenting and adapting their business models to try to find new formulas for success. Cave Creek, Ariz.-based Unbridled Books is one of those book publishers, who in March launched a subscription book program. For an annual subscription, subscribers can choose to receive six titles for a cost of $100, or three titles for $60. Subscriber perks include one free Unbridled backlist of your choice, 25-percent off all Unbridled Books for the term of the subscription, and a subscribers-only e-newsletter, which is distributed twice a year.

Confessions of a Twitter Contest Addict: What You Can Learn From My Addiction
June 15, 2010

Hello, my name is Janet. And I am addicted to Twitter contests.

I swear I haven't always been this way. Sure, I'd entered a contest here and there if the prize was particularly enticing (I really wanted that all-expenses-paid trip to the Super Bowl that one year), but I always was the stereotypical “I never win anything” type. I equated entry forms with lost causes, and therefore, generally avoided them. Why waste my time?