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The Year of Optimism
January 1, 2011

As I write this, I am not only in the midst of Book Business production, but the holiday season as well—parties, decorating and card writing, and lots of gift shopping. In the course of my shopping, I've managed to buy a few books as presents for, well, myself. (I've been good, Santa, I promise.) I…

Avoid a Major Mistake in Online Marketing
January 1, 2011

I've built websites for countless companies, organizations, books, authors and publishers. During that time, I've seen hundreds of Web marketing tools come and go.

eBooks ... By the Numbers
January 1, 2011

Sixty-four percent of publishers offer titles in e-book format, according to a survey of more than 600 publishers across the trade, professional and educational markets.

Readers Revolt Against eBook Prices
December 28, 2010

Recently eliminated their discounts on ebooks within 24 hours of being notified by big publishers (Penguin, Hachette and HarperCollins) that retailers would no longer set the selling price of books; publishers would now dictate the terms. As a result, the pricing of many ebooks were marked up to equal or even higher than the printed versions.

This led to a revolt by readers who took to their keyboards and gave poor ratings to the affected books on Amazon's UK site. More than 600 complaints were lodged with publishers for what they believed were actions spurred by greed.

Kobo Makes E-reading Social With Reading Life
December 9, 2010

(Press Release) TORONTO, ON, December 9, 2010—Kobo, a global eReading service where users can read on any device anywhere in the world, today announced the launch of Reading Life, an industry first social eReading experience.

Copia iPad App Allows Book Clubs to Go Digital
December 7, 2010

(Press Release) NEW YORK, NY, December 7, 2010—For those who are already members of book clubs, the experience of reading just got even more social, interactive and digital. Now through Copia, the first social e-Reading experience that combines content, community and e-commerce, book clubs have gone virtual, allowing members to read each others thoughts in…

Amazon Launches E-book Gifting for the Holidays
November 23, 2010

We reported a few days ago that Kobo has launched a eBook gifting program and Amazon was quick to launch their own program that allows people to buy and send eBooks to someone with a valid email address.

Promoting Literacy in the Digital Age
November 1, 2010

For those with businesses based on books and reading, it seems like a natural fit for book publishers to take up the literacy cause.

Fourteen Tips To Increase E-Book Sales
November 1, 2010

While e-books are available instantly to anyone, anywhere, with a computer, smartphone or e-reader, online distribution on its own does not provide new-book awareness.

A New Era of Book Marketing
September 24, 2010

Much has changed in the way authors publish and promote their books. With the growth of online book sales, consumer adoption of digital books, and social media, even more channels are available for authors and publishers to connect to audiences.

'Choose Your Own Adventure' Publisher Partners With Wattpad to Promote YA Fiction
September 10, 2010

Waitsfield, Vt.-based Chooseco, publisher of the "Choose Your Own Adventure" book series, has formed a digital partnership with Wattpad, an e-book community and social networking platform for readers and writers. Featuring Chooseco's first title aimed at teen girls, "Fabulous Terrible: The Adventures of You," which originally was released in 2008, the publisher will work with Wattpad to connect with the website's young-adult demographic.