With the expansion of the smartphone market, mobile seems poised to fulfill its promise as the next great frontier in publishing.
Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson.
Much has changed in the way authors publish and promote their books. With the growth of online book sales, consumer adoption of digital books, and social media, even more channels are available for authors and publishers to connect to audiences.
Waitsfield, Vt.-based Chooseco, publisher of the "Choose Your Own Adventure" book series, has formed a digital partnership with Wattpad, an e-book community and social networking platform for readers and writers. Featuring Chooseco's first title aimed at teen girls, "Fabulous Terrible: The Adventures of You," which originally was released in 2008, the publisher will work with Wattpad to connect with the website's young-adult demographic.
Book Business' latest whitepaper is available to download for free. Offering strategic tips and advice on effectively and efficiently utilizing social media to build brand awareness and market books, "21 Tips for Book Publishers to Build an Effective Social Media Strategy " includes expert information compiled from Book Business magazine articles and Publishing Business Conference & Expo sessions.
Mark Nelson, Strategic Partner Manager at Google, will be interviewed during a special keynote event.
Barnes & Noble College Booksellers LLC, the Barnes & Noble Inc. subsidiary that operates college bookstores, has expanded its multi-channel textbook rental program to hundreds of colleges and universities with campus bookstores managed by the retailer.
Through partnerships with religious book publishers, the recently launched FreeBookPreview.com allows readers to access full-text previews of upcoming and newly released Christian books on mobile devices for a limited time. A service of Bellingham, Wash.-based electronic publisher Logos Bible Software, the new website is the first book promotion tool to maximize mobile technology and social networking for e-books and print books, according to the company.
(Press Release) Hoboken, NJ, August 9, 2010—John Wiley & Sons, Inc. (NYSE: JWa, JWb) announced the launch of Wiley Online Library (wileyonlinelibrary.com), which will connect the global scholarly community to one of the world’s most extensive multidisciplinary collections of online resources.Wiley Online Library offers integrated access to more than 4 million articles from 1,500 journals,…
NEW YORK, CNNMoney.com—In the e-book price wars, Apple and Amazon might be enjoying an unfair advantage, Connecticut's Attorney General Richard Blumenthal said Monday as he announced an investigation of their contracts with book publishers.
SEATTLE—July 27, 2010—Amazon.com, Inc. (NASDAQ: AMZN) today announced that Stieg Larsson, author of the internationally bestselling Millennium Trilogy, has become the first author to sell over 1 million Kindle books and is the first member of the new “Kindle Million Club.”
(Press Release) Boston—The highly anticipated second-annual Boston Book Festival will take place on Oct. 16, 2010, in various locations around Copley Square. Festival Founder and Director Deborah Z. Porter today announced a partial list of authors confirmed to appear at this year’s event. The featured authors announced now hint at the wide array of programming to come, and include Pulitzer Prize winners, Nobel Laureates, children’s writers, and writers of fiction, non-fiction and poetry:
As they try to evolve along with a dynamic marketplace, many book publishers are experimenting and adapting their business models to try to find new formulas for success. Cave Creek, Ariz.-based Unbridled Books is one of those book publishers, who in March launched a subscription book program. For an annual subscription, subscribers can choose to receive six titles for a cost of $100, or three titles for $60. Subscriber perks include one free Unbridled backlist of your choice, 25-percent off all Unbridled Books for the term of the subscription, and a subscribers-only e-newsletter, which is distributed twice a year.
Simon & Schuster Digital announced this week two initiatives as part of its ongoing efforts to offer readers new ways to find and sample its book content.
Hello, my name is Janet. And I am addicted to Twitter contests.
I swear I haven't always been this way. Sure, I'd entered a contest here and there if the prize was particularly enticing (I really wanted that all-expenses-paid trip to the Super Bowl that one year), but I always was the stereotypical “I never win anything” type. I equated entry forms with lost causes, and therefore, generally avoided them. Why waste my time?
NEW YORK, June 9, 2010—A&E Network announced today the launch of an innovative and exclusive marketing partnership with Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, to drive tune-in for its new original drama series "The Glades," which premieres on A&E on Sunday, July 11 at 10:00 PM/ET.
As the book publishing industry continues to shift and evolve, many publishers are seeking to incorporate additional revenue streams into their existing business models. One channel that more and more publishers are experimenting with is product licensing—allowing the use of a brand name, patent or other proprietary right in exchange for a fee or royalty.
Opening his presentation with an image of a woman sitting on a beach with an e-reader, Kelly Gallagher told the crowd of book publishing professionals gathered at the seventh-annual Book Industry Study Group's "Making Information Pay" event last week, "She doesn't care about this meeting today," making the point that the issues and challenges now facing the industry are publishers' responsibilities to solve for the consumer. Gallagher, vice president of publishing services for bibliographic information provider RR Bowker, was one of about a dozen speakers to address the audience at the McGraw-Hill Auditorium in New York City.