Book Business' latest whitepaper is available to download for free. Offering strategic tips and advice on effectively and efficiently utilizing social media to build brand awareness and market books, "21 Tips for Book Publishers to Build an Effective Social Media Strategy " includes expert information compiled from Book Business magazine articles and Publishing Business Conference & Expo sessions.
Mark Nelson, Strategic Partner Manager at Google, will be interviewed during a special keynote event.
Barnes & Noble College Booksellers LLC, the Barnes & Noble Inc. subsidiary that operates college bookstores, has expanded its multi-channel textbook rental program to hundreds of colleges and universities with campus bookstores managed by the retailer.
Through partnerships with religious book publishers, the recently launched FreeBookPreview.com allows readers to access full-text previews of upcoming and newly released Christian books on mobile devices for a limited time. A service of Bellingham, Wash.-based electronic publisher Logos Bible Software, the new website is the first book promotion tool to maximize mobile technology and social networking for e-books and print books, according to the company.
(Press Release) Hoboken, NJ, August 9, 2010—John Wiley & Sons, Inc. (NYSE: JWa, JWb) announced the launch of Wiley Online Library (wileyonlinelibrary.com), which will connect the global scholarly community to one of the world’s most extensive multidisciplinary collections of online resources.Wiley Online Library offers integrated access to more than 4 million articles from 1,500 journals,…
NEW YORK, CNNMoney.com—In the e-book price wars, Apple and Amazon might be enjoying an unfair advantage, Connecticut's Attorney General Richard Blumenthal said Monday as he announced an investigation of their contracts with book publishers.
SEATTLE—July 27, 2010—Amazon.com, Inc. (NASDAQ: AMZN) today announced that Stieg Larsson, author of the internationally bestselling Millennium Trilogy, has become the first author to sell over 1 million Kindle books and is the first member of the new “Kindle Million Club.”
(Press Release) Boston—The highly anticipated second-annual Boston Book Festival will take place on Oct. 16, 2010, in various locations around Copley Square. Festival Founder and Director Deborah Z. Porter today announced a partial list of authors confirmed to appear at this year’s event. The featured authors announced now hint at the wide array of programming to come, and include Pulitzer Prize winners, Nobel Laureates, children’s writers, and writers of fiction, non-fiction and poetry:
As they try to evolve along with a dynamic marketplace, many book publishers are experimenting and adapting their business models to try to find new formulas for success. Cave Creek, Ariz.-based Unbridled Books is one of those book publishers, who in March launched a subscription book program. For an annual subscription, subscribers can choose to receive six titles for a cost of $100, or three titles for $60. Subscriber perks include one free Unbridled backlist of your choice, 25-percent off all Unbridled Books for the term of the subscription, and a subscribers-only e-newsletter, which is distributed twice a year.
Simon & Schuster Digital announced this week two initiatives as part of its ongoing efforts to offer readers new ways to find and sample its book content.
Hello, my name is Janet. And I am addicted to Twitter contests.
I swear I haven't always been this way. Sure, I'd entered a contest here and there if the prize was particularly enticing (I really wanted that all-expenses-paid trip to the Super Bowl that one year), but I always was the stereotypical “I never win anything” type. I equated entry forms with lost causes, and therefore, generally avoided them. Why waste my time?
NEW YORK, June 9, 2010—A&E Network announced today the launch of an innovative and exclusive marketing partnership with Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, to drive tune-in for its new original drama series "The Glades," which premieres on A&E on Sunday, July 11 at 10:00 PM/ET.
As the book publishing industry continues to shift and evolve, many publishers are seeking to incorporate additional revenue streams into their existing business models. One channel that more and more publishers are experimenting with is product licensing—allowing the use of a brand name, patent or other proprietary right in exchange for a fee or royalty.
Opening his presentation with an image of a woman sitting on a beach with an e-reader, Kelly Gallagher told the crowd of book publishing professionals gathered at the seventh-annual Book Industry Study Group's "Making Information Pay" event last week, "She doesn't care about this meeting today," making the point that the issues and challenges now facing the industry are publishers' responsibilities to solve for the consumer. Gallagher, vice president of publishing services for bibliographic information provider RR Bowker, was one of about a dozen speakers to address the audience at the McGraw-Hill Auditorium in New York City.
While it may not evoke memories of your mom or dad tucking you into bed and reading your favorite bedtime story, Cambridge, Mass.-based Barefoot Books’ latest marketing initiative is a sign of the times in an evolving publishing industry: On March 31, the children's book publisher announced the launch of a weekly podcast series that features free story times from its collection of books. The podcasts offer adults and children the ability to listen to stories at home or on the go.
It was another meeting of book publishing industry minds, as members of the Bookbinders' Guild of New York gathered at Random House's Manhattan headquarters May 11 to discuss the rapidly transforming business of producing books. "Digital Horizons: The Evolving Book" featured presentations from Ken Brooks, senior vice president, global production and manufacturing services, Cengage Learning; Bob Stein, founder and co-director of the Institute for the Future of the Book; and Michael Cader, founder of PublishersMarketplace.com and Publishers Lunch.
(Press Release) New York City — Oxford University Press (OUP) celebrated the launch of Oxford Bibliographies Online Wednesday with a reception in New York City.
On the one hand, Penguin (PSO) has many reasons to feel good right now. A preliminary first-quarter earnings report released by its parent company, Pearson, pointed to the Big Six book publisher's "good start to the year" in the U.S. and the U.K., and noted that "growth in demand for eBooks also remains very strong." Meanwhile, Penguin and Apple (AAPL) have begun what appears to be a beautiful friendship, and other online retailers appear to be ready to sell the company's e-books again after a protracted delay.
Amazon has started rolling out a software upgrade for its popular Kindle electronic readers, adding the ability for users to share e-book passages with friends and followers on Facebook and Twitter.
The new social networking feature in version 2.5 adds another Web link to the standard Kindle and the larger Kindle DX, as Amazon finds itself in an increasingly competitive market, particularly with the introduction of the iPad. Apple's slate computer is designed for reading digital books, as well as watching online video, listening to music and Web browsing.