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From Garage Publisher to Google Prominence
October 1, 2006

Evan-Moor Educational Publishers Inc. hasn’t always been a major player in the education market. In fact, the company got its modest start more than 25 years ago in a garage, with a staff consisting of three people and an entrepreneurial spirit. Today, Evan-Moor is home to 65 employees and is housed in a 20,000-square-foot facility churning out 60 titles a year in 35 countries. The company provides a compelling example of a publisher who has succeeded in areas other publishers have failed—generating online revenue, profiting from e-books and building an effective search engine strategy. Turning on a Dime It’s funny how a

Communications Works for Those Who Work At It
October 1, 2006

We’ve printed books locally, in Canada, and overseas. We’ve dealt with printing companies who couldn’t get much beyond the pre-press process and others that couldn’t manage shipping the final product. We’ve had companies use our projects to train their staff without our knowledge. We’ve had finished books held up in customs for months, sitting tantalizingly at a dock less than a day’s drive away. How, as a publisher, can you know what to expect from your printer? I’ve learned the hard way that, at least in the book printing business, size doesn’t matter. We’ve been burned by one of the 10 largest printers in the

Borders Announces Management Changes
August 25, 2006

The second largest book retail chain in the United States restructured its senior management this week, a day after the company reported a higher-than-expected second-quarter loss. Borders named Cedric J. Vanzura, the president of Borders Group International, Paperchase Worldwide and information technology, as president of emerging business, strategy and technology, and Vincent E. Altruda, the president of Borders Group U.S., as president of Borders Worldwide. Both will report to new Borders Group CEO George Jones. Several other members of the management team will also now report to Jones. The company said the changes will be effective Aug. 28. The Ann Arbor, Mich.-based company said its losses in

The Era of Experimentation
August 1, 2006

The adult trade business has had to endure many changes in recent years. E-books are seen as a business model alternative, but while they’ve been convenient for consumers, the adult trade revenues aren’t exactly astounding. Sure, mobile content could be a savior of the future, but right now it’s an experiment of the present. With all of that in mind, we look at the present of adult trade. No Denying Technology Brian Murray, group president of HarperCollins, says digital opportunities are growing, and the adult trade market is going to be dependent on how it’s able to grab the Web-browsing consumer. “The bookstore

Industry Outlook Bright
August 1, 2006

Despite the predictions of gray skies that have become increasingly prevalent in forecasts for the book publishing industry, a recent survey conducted by Book Business shows that the large majority of industry executives still cast an optimistic eye toward the future. In addition, most respondents foresee a lucrative long-term future for their companies and appear unconcerned that digital-format books will eventually replace print. Sixty-eight percent of those surveyed replied they feel “optimistic” about the industry’s future and another 10 percent are “very optimistic.” Just 16 percent consider themselves to be “pessimistic.” Furthermore, these executives appear to, for the most part, have high hopes

An Issue for the History Books
August 1, 2006

The president of a publishing company recently said to me: “It’s a terrifying and exhilarating time in publishing.” That just about sums it up. In this issue alone, the changes we’re covering are quite astounding: A Running Press book that could be the newest craze, blurring reality and fiction, with reader interaction pushed to a new high—and, oh yes, featuring product placement (see “Reality Check” page 20); and mobile content and ad-driven publishing models (see “The Era of Experimentation,” page 28). Innovation and creativity seem to be the name of the game, in all forms of media, in fact. Look at the ABC Network’s

Springer Goes Digital, Makes More Than 10,000 Book Titles Available Online
July 14, 2006

Embracing the promise of a bright digital future, the world’s second largest publisher of science, technology and medical titles recently introduced a new program allowing for unlimited electronic access to thousands of its titles. In June, Springer Science+Business Media announced the launch of its eBook Collection program -- an online collection of more than 10,000 -- during the American Library Association convention in New Orleans. According to Ray Colon, the global manager of Springer’s eBooks, the daunting task to digitize every title Springer publishes each year, as well as a substantial back catalog of thousands of titles, began in January 2005. “The position was taken at the

Top Industry Executives to Be Inducted Top Industry Executives to Be Inducted Into National Hall of Fame
June 9, 2006

PHILADELPHIA, Pa.—North American Publishing Co. and Book Business and Publishing Executive magazines have announced their official call for nominations for the 2006 Publishing Executive Hall of Fame (formerly the PrintMedia Hall of Fame), the industry’s most prestigious award presented to individual publishing and production executives. Inductees join the ranks of leading executives in magazine, book and catalog publishing, as well as advertising production. Last year’s inductees were: - Anthony Crouch, director, design and production, University of California Press - Dora Braschi Cardinale, executive VP, print production, Martha Stewart Living Omnimedia - Barry Meinerth, senior VP, production and fulfillment, Time Inc. - Ken

Webcom Recognized Again by Microsoft
June 9, 2006

One of the world’s leading book manufacturers has been recognized by Microsoft for being among the cream of the crop of companies world-wide using its business products to streamline workflow. Microsoft recently recognized Webcom Limited for the increased efficiency the Tornoto-based book manufacturer has found by integrating the Redmond, Wash. computer technology corporation’s business management system for print and online production of books, catalogs and directories. The 31-year-old independently-owned Canadian book manufacturer, which specializes in custom orders and e-printing technologies, produces nearly 30 million books annually. A recent case study and a less technical business-impact article were posted on Microsoft’s global Web site to summarize

EXTRA! Q&A: An interview with Brian Napack, president of Holtzbrinck Publishers, on publishing’s digital future.
June 9, 2006

With a resume filled with shining examples of how to successfully combine traditional media with digital savvy-- from helping to launch Disney Interactive (now Buena Vista Games) to most recently serving as a media and entertainment expert for L.E.K. Consulting--Brian Napack seemed like a natural fit to help steer Holtzbrinck Publishers into the digital era. After month in his new role as president of the company, Napack, 44, spoke with Book Business to discuss what he has in store for the publishing giant during his tenure. Book Business: You have a long history working with both digital and traditional formats. How do you see those

Pressing Matters Face the University Press Market
June 1, 2006

The university press has always been about more than just turning a profit. There’s the contribution of enabling scholars to write about unusual subjects, professors expanding on their classroom teachings and the overall extension of the university’s mission. Still, in a time when college budgets are dealing with further cutbacks and digital publishing is becoming more of a factor, university presses have never felt more pressure to produce economically, as well as educationally. “We’ve always relied on the credibility of what we publish to keep us afloat, but we need to expand our market to the mainstream,” says Ivar Nelson, director of the Eastern

E-commerce-Solution Shopping Made Easy
June 1, 2006

Last year, retail e-commerce totaled $88 billion, or 2.4 percent of total U.S. retail sales, according to the U.S. Department of Commerce. In the first quarter of this year, U.S. retail e-sales hit $25 billion—2.7 percent of total retail sales for the quarter ($906 billion). And based on the average annual growth rate (in the mid 20-percent range) of the last few years, 2006’s year-end e-commerce totals are likely to top $110 billion. Book publishers in almost every market have launched e-commerce sites to tap the growing potential in e-sales. Major publishers such as Scholastic (, Random House (, McGraw-Hill (, Penguin Group

Tools for Easy Content Management and Repurposing
June 1, 2006

Content is still king in book publishing. The challenge to publishers today is to move, manage, exchange and manipulate that content in the most efficient and profitable ways. In the age of new media, publishers must be able to accept content from external sources, traffic it through all the pre-publishing phases and then be agile in the way they output it, so that it’s cost-effective but also meaningful to readers. As with any new technology, publishers should evaluate software solutions with these basic considerations in mind: Functionality: What solutions out there have the types of capabilities your company needs? Once the field has

¿Cómo Se Dice ‘Opportunity’?
June 1, 2006

Nine hundred billion dollars. That’s the estimated buying power expected of the Latino market within the next five years. Today its buying power is $500 billion here in the United States, and it is considered the 12th largest economy in the world. Information like this can be found on—a Web site built and maintained by Mark Wesley of Rosa + Wesley, a development firm specializing in graphic design, book production and Spanish translation located in Wheaton, Ill. For those in any business, such numbers are enough to make one’s head spin. Yet some in book publishing are just now waking to this

… Likes Long Walks and Curling Up With a Good Cell Phone
June 1, 2006

It’s a metamorphosis of the media. Book publishers with ad-supported content models traditionally donned by magazine publishers. Magazine publishers broadcasting live event coverage on their Web sites, and traditional broadcast news media directing consumers to their Web sites for supplemental content. The newest development on this front opens up a whole new can of worms. has crossed over into traditional media territory with its first online, video entertainment talk show. And I realized that not only is the media blurring into one behemoth information-blob, but the boundaries that separate the media from the rest of the world are even beginning to disappear.

Creating Online Products with Bottom-Line Impact
June 1, 2006

For Roger Hall, determining how to extend a successful print publishing business online is no academic exercise. Hall, the senior vice president of scholarly book and journal publisher Haworth Press, has overseen the expansion of the company’s operations from a handful of publications to more than 100 books and 226 quarterly journals. Hall says Haworth succeeds because the company identifies social, behavioral and library science niches, among others, and uses a flexible printing strategy to extract the maximum return from small print runs. “You don’t need to have 20,000 subscribers to a journal to make a profitable business,” Hall says. “Four hundred to 600

BEA SPOTLIGHT: Microsoft’s new book search, full color in print-on-demand, and a new audio-book format
May 26, 2006

WASHINGTON -- It’s tough to select the top news originating at Book Expo 2006, held May 18-21 at The Washington Convention Center in Washington, D.C., especially when you brush sleeves with the likes of Newt Gingrich (who was there signing his new book “The Creator’s Gifts,” published by Integrity Publishing), and Queen Latifa, who gave the keynote address for the African American Book Industry Professionals program ... and when you brush fur with a dancing dog, who pirouetted (really) to help promote the forthcoming book “Dancing With Dogs,” published by Thunder Bay Press. But since it would be impractical to list everything notable, here

Extra! Q&A: Blackwell Publishing’s Alan Bacon ... on Blackwell’s New Journal Digitization Project
May 26, 2006

Earlier this week, leading society publisher Blackwell Publishing announced the selection of Techbooks, with whom the company has had a relationship for several years, to digitize hundreds of journals as part of the publisher’s Journal Backfile Digitization Program. Alan Bacon, Blackwell’s head of production systems, spent time with Extra! discussing the role Techbooks will play in Blackwell’s latest ambitious initiative. Extra!: What was involved in the vendor-selection process? What specifically were you looking for and what about Techbooks made for a good fit? Bacon: We moved to offshore typesetting vendors in 2002 of whom Techbooks was one. ... At the time, backfile digitization was very

U.S. Book Production Falls 18 Percent in 2005
May 12, 2006

NEW PROVIDENCE, N.J. -- Bowker, a bibliographic information agency, released a report this week that shows book publishing in the U.S. decreased 18 percent in 2005 to 172,000 new titles and editions -- marking the country’s first decline since 1999. The statistics, based on preliminary figures from U.S. publishers, were compiled from Bowker’s Books In Print database, a comprehensive listing of more than 6 million U.S. book, audiobook and video titles. The U.S.’s decrease allowed for Great Britain to assume the top spot as the world’s leader in English-language publishing, with the U.K.’s 206,000 new books in 2005 representing a 28-percent increase. The U.S.’s

InBox Interview: Walden Media—Production Company Turned Publisher
May 12, 2006

Walden Media, previously a production company known mainly for its smash-hit “The Chronicles of Narnia,” recently delved into the book publishing industry. The company is partnering with Penguin Group USA to publish books for young adults. Debbie Kovacs, vice president of publishing for Walden Media, spent some time with Book Business Extra! discussing the company’s venture into books and expanding the Walden brand. Kovacs is responsible for Walden’s partnership with Penguin. She also maintains relationships with major U.S. and U.K. publishers whose books may be turned into films. She says her company is currently in the process of developing more than 20 books --