MANAGEMENT & FINANCE
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Guest Column : Keeping Pace With
Today’s Consumer
The consumer market for U.S. book publishers has changed significantly in the past three years, driven largely by fundamental shifts...
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Corner Office : Aiming for Agility
For a company that celebrated its 50th anniversary last year, Minneapolis-based Lerner Publishing Group is not spending much time looking... -
Cover Story : Hitting a Moving Target
Publishers are faced with strategy decisions like never before. As publishing options continue to grow and business models shift seemingly... -
'Flawless' Campaign: Bringing Sexy Marketing Back?
Quite honestly, as a consumer, I rarely see a marketing campaign for a book that excites me, or gets people...
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Free? Really?
I like to think I'm a pretty easy-going guy. I don't usually get mad at too many things, and try...
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Sell More Books Through Segmentation
If you're like most book publishers, you're always interested in finding new ways to increase unit sales, revenue and profits....
More on Management and Finance
More On Management & Finance
Guest Column : Keeping Pace With Today’s Consumer
April 2010
The consumer market for U.S. book publishers has changed significantly in the past three years, driven largely by fundamental shifts in the way books are...
Corner Office : Aiming for Agility
April 2010
For a company that celebrated its 50th anniversary last year, Minneapolis-based Lerner Publishing Group is not spending much time looking back at its history and...
Cover Story : Hitting a Moving Target
April 2010Publishers are faced with strategy decisions like never before. As publishing options continue to grow and business models shift seemingly every few months with the...
'Flawless' Campaign: Bringing Sexy Marketing Back?
February 26, 2010Quite honestly, as a consumer, I rarely see a marketing campaign for a book that excites me, or gets people talking. I understand that book...
Free? Really?
February 26, 2010I like to think I'm a pretty easy-going guy. I don't usually get mad at too many things, and try to take a reasoned, fact-based...
Sell More Books Through Segmentation
February 26, 2010If you're like most book publishers, you're always interested in finding new ways to increase unit sales, revenue and profits. One way to achieve this...
Copyright Issues in a Digital World Continue to Cause Book Publishers Angst
February 12, 2010Two sessions planned for next month's Publishing Business Conference's book publishing track that are attracting a lot of attention are “Rethinking Author Contracts for the...
Video: A Useful Book Promo Tool
February 2, 2010
Andrews McMeel Publishing's promo video for "Why Dogs Are Better Than Cats."...
Digital Directions : The New Marketing Framework
February 2010
A year ago, I wrote a column examining the problems that occur when publishing organizations place marketing departments in technology silos, without access to digital...
Social Media Spotlight : Socially Active
February 2010
Many publishers have launched or are launching social media efforts. But, as time will tell, an effective social media strategy requires more than simply setting...
