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MANAGEMENT & FINANCE

The leading resource for publishing management featuring news, trends updates, best practices and strategic advice to help them manage and grow their publishing businesses and maximize their marketing efforts.
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Guest Column : Keeping Pace With 
Today’s Consumer

Kelly Gallagher April 2010

The consumer market for U.S. book publishers has changed significantly in the past three years, driven largely by fundamental shifts in the way books are...

Corner Office : Aiming for Agility

Adam Lerner April 2010

For a company that celebrated its 50th anniversary last year, Minneapolis-based Lerner Publishing Group is not spending much time looking back at its history and...

Cover Story : Hitting a Moving Target

April 2010

Publishers are faced with strategy decisions like never before. As publishing options continue to grow and business models shift seemingly every few months with the...

'Flawless' Campaign: Bringing Sexy Marketing Back?

February 26, 2010

Quite honestly, as a consumer, I rarely see a marketing campaign for a book that excites me, or gets people talking. I understand that book...

Free? Really?

February 26, 2010

I like to think I'm a pretty easy-going guy. I don't usually get mad at too many things, and try to take a reasoned, fact-based...

Sell More Books Through Segmentation

February 26, 2010

If you're like most book publishers, you're always interested in finding new ways to increase unit sales, revenue and profits. One way to achieve this...

Copyright Issues in a Digital World Continue to Cause Book Publishers Angst

February 12, 2010

Two sessions planned for next month's Publishing Business Conference's book publishing track that are attracting a lot of attention are “Rethinking Author Contracts for the...

Video: A Useful Book Promo Tool

Video: A Useful Book Promo Tool February 2, 2010

Andrews McMeel Publishing's promo video for "Why Dogs Are Better Than Cats."...

Digital Directions : The New Marketing Framework

Andrew Brenneman February 2010

A year ago, I wrote a column examining the problems that occur when publishing organizations place marketing departments in technology silos, without access to digital...

Social Media Spotlight : Socially Active

Chronicle's Twitter page February 2010

Many publishers have launched or are launching social media efforts. But, as time will tell, an effective social media strategy requires more than simply setting...

 
 
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