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MANAGEMENT & FINANCE

The leading resource for publishing management featuring news, trends updates, best practices and strategic advice to help them manage and grow their publishing businesses and maximize their marketing efforts.

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Evernote Becomes a Content Distribution Channel

Joe Wikert December 8, 2014

Evernote is an interesting platform to study from a content distribution point of view. There are plenty of users like me who rely on...

Emerging Technologies to Optimize Book Publishers’ Content Strategies

Free Webinar December 2, 2014

In a recent webinar presented by Book Business and Printing Impressions , Emerging Technologies to Optimize Book Publishers' Content Strategies , Brett Cohen, president of...

There's No Such Thing as a Bad Idea

Book Business December 2014 Cover December 2014

B ig ideas are new ideas. Big ideas are bold ideas. Sometimes big ideas are small ideas. Often, big ideas seem wrong at first...

Perseus CMO Rick Joyce on Battling the Homogenization of Books

Rick_Joyce December 2014

In his previous life as a consultant for Accenture, Perseus Books Group CMO Rick Joyce helped clients in the media industry grapple with this digital...

Big Idea: What Publishers Can Learn from the 1864 Webster's Dictionary

bb1214_Morse_ART December 2014

The big ideas I am thinking about are actually old big ideas. They are the big ideas that underlie a remarkable dictionary published 150 years...

Big Idea: How to Monetize Those Nuggets of Content Gold

bb1214_Gross_ART December 2014

Many organizations, such as publishers, technical societies, membership associations, libraries, and government agencies all have unique collections of valuable content that are rarely seen. In...

In the Digital Age, Science Publishing Needs an Upgrade

lab equipment December 1, 2014

Quick quiz, which is bigger: the global music industry or scientific publishing? You may be surprised to learn that the music industry racks up...

Scribner’s Magazine to Be Reincarnated as Literary Website

Scribner's Magazine November 20, 2014

Scribner's Magazine , a literary journal that rivaled Harper's Monthly and the Atlantic Monthly from 1887 until 1939, is being reincarnated as a new...

Everything I Never Told You Tops Amazon’s 100 Best Books of 2014

Everything I Never Told You November 11, 2014

Amazon.com has chosen Celeste Ng 's debut novel Everything I Never Told You as its book of the year, ahead of a wealth of prominent...

9 Strategies for Improving Sales in Mature Markets, Growth Markets, and Frontier Markets

Brian Jud November 7, 2014

A key challenge to growing your publishing firm is to find new paths to greater revenue by building upon your core strengths without making a...

 
 
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