MANAGEMENT & FINANCE
The leading resource for publishing management featuring news, trends updates, best practices and strategic advice to help them manage and grow their publishing businesses and maximize their marketing efforts.
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Skype Partners With Penguin, NY Philharmonic & More to Promote Video-Calling in the Classroom
Today, Skype has announced that it’s joining forces with Penguin Group, New York Philharmonic, Science Museum London, Peace One Day,...
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Conference Recap: Taming the Giant—BISG Takes On Big Data
At the BISG ninth annual Making Information Pay Conference , held at the McGraw Hill auditorium on May 3,... -
50 Tips for Promoting Your Book: Tips 26 – 50
When you first publish, nobody has heard of the author or the book, so your initial promotion is the... -
Houghton Mifflin Plans To Cut $3.1 Billion In Debt
Houghton Mifflin Harcourt Publishers Inc. has formed an agreement with a majority of its creditors to eliminate $3.1 billion... -
50 Tips for Promoting Your Book: Tips 1-25
When you first publish, nobody has heard of the author or the book, so your initial promotion is the key...
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Scholastic Lifts FY Profit Outlook
Scholastic Corp., a U.S. publisher of children's books, Monday lifted its earnings guidance for the fiscal year 2012, due...
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Skype Partners With Penguin, NY Philharmonic & More to Promote Video-Calling in the Classroom
May 16, 2012
Today, Skype has announced that it’s joining forces with Penguin Group, New York Philharmonic, Science Museum London, Peace One Day, and Save the Children with...
Conference Recap: Taming the Giant—BISG Takes On Big Data
May 11, 2012
At the BISG ninth annual Making Information Pay Conference , held at the McGraw Hill auditorium on May 3, seven expert presenters took the...
50 Tips for Promoting Your Book: Tips 26 – 50
May 11, 2012
When you first publish, nobody has heard of the author or the book, so your initial promotion is the key to success. But if...
Houghton Mifflin Plans To Cut $3.1 Billion In Debt
May 11, 2012Houghton Mifflin Harcourt Publishers Inc. has formed an agreement with a majority of its creditors to eliminate $3.1 billion of debt, marking the publisher's...
50 Tips for Promoting Your Book: Tips 1-25
May 4, 2012
When you first publish, nobody has heard of the author or the book, so your initial promotion is the key to success. But if you...
Scholastic Lifts FY Profit Outlook
May 3, 2012
Scholastic Corp., a U.S. publisher of children's books, Monday lifted its earnings guidance for the fiscal year 2012, due mainly on stronger-than-anticipated sales of...
Marketing in the White Space: A different approach to market segmentation
April 27, 2012
Maket segmentation is the process of dividing your overall sales opportunity into unique, defined, manageable groups of people. You know this as a fundamental...
E-book Price-Fixing: Finding the Best Model for Publishers — and Readers
April 25, 2012
The legal controversy over Apple's efforts to use the agency model when selling books directly to its consumers offers a good opportunity to examine the...
Zondervan Offers Statement of Condolence on the Passing of Chuck Colson, Plans to Contribute to Prison Fellowship Ministries
April 24, 2012
Zondervan has announced plans to honor Chuck Colson’s legacy by donating a portion of the proceeds from Colson’s titles published with Zondervan to Prison Fellowship...
Maximize Your Trade Show Experience
April 18, 2012
I have exhibited or attended each of the last 22 BookExpo America shows, and I served my time as a trade-show manager for Fortune...
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