Webinars : Book Business

Webinars

Target Marketing Group (TMG) webinars are live, interactive, educational conferencing sessions for industry professionals. As an attendee, view the webinar using your home or office PC and listen to speaker presentations via streaming audio.

A standard TMG webinar runs for 60 minutes. Each webinar features a moderator (most often a TMG editor) and panelists that present prepared material on a given topic. The final 15 minutes of a standard TMG webinar features a Q&A session. During live events, audience members are encouraged to submit written questions that are fielded by the moderator and asked verbally to the panelists.

If you missed a live event, or would like to view an event you attended live again, see below. All TMG webinars are available on-demand after their live premier. The Target Marketing Group encourages you to browse through our webinar library, and see how the topics addressed in each event can help you and your business.

Experiencing difficulty accessing/viewing a Target Marketing Group webinar? Please call (800) 627-2689.

Interested in information about sponsoring a Target Marketing Group webinar? Click here.

Upcoming Webinars

18 Ways to Boost Your SEM Performance in a Down Economy (Jan 13, 2009)

Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
Speakers: Shar VanBoskirk, Senior Analyst, Forrester Research; Josh Fialky, Senior Client Manager, Idearc Search Marketing

Finding New Funding Options in Tough Economic Times (Jan 6, 2009)

Time/Duration: 2:00 PM ET/11:00 AM PT; 90 minutes
Speakers: Heather Burton, Senior Marketing Manager, Sage Nonprofit Solutions; Charlie Kunzer, Marketing Associate, Doctors Without Borders / Médecins Sans Frontières; Kurt Aschermann, President, Charity Partners, LLC; Jean Block, Managing Partner, Social Enterprise Ventures LLC

Archived Webinars

Position Your Brand to Maximize FundRaising Success (Dec 17, 2008)

Duration: One hour
Speaker(s): Sarah Durham, Founder and Principal, Big Duck; Nancy Schwartz, President, Nancy Schwartz & Company; Larry Checco, President, Checco Communications and author of "Branding for Success"

Google Book Search: How to Promote All of Your Books on Google - for Free (Dec 16, 2008)

Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
Speaker(s): Roland Lange, Strategic Partner Development, Google, Inc.

Digital Catalogs: Expand your audience while slashing your costs (Dec 11, 2008)

Duration: One hour
Speaker(s): John Cortez, eCommerce Manager, Shaklee; Troy White, Director of Product Marketing and Sales, National Council on Economic Education

How Search-Satisfied Is Your Audience? (Dec 11, 2008)

Time/Duration: 2:00 p.m. ET/11:00 a.m. PT; One hour
Speaker(s): Diane Burley, Industry Specialist, Nstein

Partners in Green: Working With Your Direct Marketing Agency to Produce Sustainable Campaigns (Dec 9, 2008)

Duration: One hour
Speaker(s): Spyro Kourtis, President and CEO, Hacker Group; Amy Clifton, Vice President of Operations, Washington Mutual

Winning Over Today's Tough Prospects . . . with Innovative Direct Mail (Dec 3, 2008)

Duration: One hour
Speaker(s): Wayne Pick, Executive Creative Director, Rapp New Zealand; Kim Pick, Head of Copy, Rapp New Zealand

Digital Magazines - Readership and Revenue Opportunities with an Emerging Product (Nov 18, 2008)

Duration: One hour
Speaker(s): Allan Brown, Graduate Prospects; Anne Drobish, NewBay Media

7 Secrets to Creating Irresistible Offers (Nov 5, 2008)

Duration: One hour
Speaker(s): Bob Bly, Copywriter

Driving Donations Through Your Web Site (Oct 29, 2008)

Duration: One hour
Speaker(s): Eric T. Peterson, Chief Executive Officer & Principal Consultant, Web Analytics Demystified, Inc.; Liz Murphy, President, RedEngine Digital

Profiting From Online Lead-Gen Strategies: B-to-B and Consumer Case Studies (Oct 23, 2008)

Duration: One hour
Speaker(s): Maurice Bakley, VP, Web Business, FierceMarkets; Olga Lugones, Research Director, Travel + Leisure

Go 'Green' From the Inside Out: How to Develop a Corporate Environmental Sustainability Program (Oct 7, 2008)

Duration: One hour
Speaker(s): Isabelle Silverman, Attorney, Environmental Defense Fund; Andrew Van Der Laan, Director and Senior Project Manager, Publishing Operations Group, Random House

60 Minutes to Accelerate Holiday Sales – Top tips for leveraging Q408 e-mail campaigns (Sep 30, 2008)

Duration: One hour
Speaker(s): Simms Jenkins, CEO, BrightWave Marketing; Huw Griffiths, Marketing Director, Campaigner

The Coordinated Sell – Redefined for 2009 & Beyond (Sep 11, 2008)

Duration: One hour
Speaker(s): Stephen R. Lett, President, Lett Direct, Inc.; Rob O'Connor, Vice President, Creative Irish Gifts

Get Prepared for Intelligent Mail! (Aug 26, 2008)

Duration: One hour
Speaker(s): Tom Day, Senior Vice President, Intelligent Mail and Address Quality, USPS; Charley Howard, Vice President of Postal Affairs, Harte-Hanks

Leveraging the Kindle - How to maximize the Kindle’s benefits to your readers and your business (Aug 21, 2008)

Duration: One hour
Speaker(s): Joe Wikert, Vice President and Executive Publisher, John Wiley & Sons

Behind the Logos: Environmental Certifications and the Printing Process (Aug 12, 2008)

Duration: One hour
Speaker(s): Gary Jones, Director EHS Affairs, PIA/GATF; Meta Brophy, Director of Publising Operations, Consumer Reports

Are Your E-mails Inbox-Worthy? 5 Sure-Fire Ways to Make Your Subscribers Fall in Love With You Again (Aug 5, 2008)

Duration: One hour
Speaker(s): Michael Firsikov, Director of IT, VerkkoStadi Technologies Inc.; Bonnie Malone Fry, Director of Strategic Services, Return Path

Big Online Offer Ideas that Bring Customers Flocking to Your Doors, Phones and Web Sites (Jul 24, 2008)

Duration: One hour
Speaker(s): Russell Kern, Founder and CEO, The Kern Organization; Loren Grossman, Global Chief Strategy Officer, Rapp Collins North America

The Secrets of SaaS Success – How Software as a Service Can Work For You (Jul 17, 2008)

Duration: One hour
Speaker(s): Jay Shaffer, VP, Sales & Marketing, PowerReviews, Inc.; Eric Ewe, E-Commerce Manager, Lostgolfballs.com

How to Make More Money With Your Repurposed Content (Jul 15, 2008)

Duration: One hour
Speaker(s): Jonathan Meyers, Director of International Operations, Forbes.com; Syndia Torres, Director, Incisive Media (formerly ALM)

All About: Sustainability Webinar Series - Manage Your List the Green Way (Jul 10, 2008)

Duration: One hour
Speaker(s): Jeff Zabin, Research Fellow, Aberdeen Group; Randy Erdahl, President/Co-founder, Decision Intelligence Inc.; Mike Yapuncich, Vice President of Product Development, List Processing, Experian

Get More Bang for Your Marketing Buck: 5 Best Practices for Finding Hidden Targeting Opportunities (Jun 26, 2008)

Duration: One hour
Speaker(s): Steve Wexler, Director of Research and Emerging Technologies, The eLearning Guild; Elissa Fink, VP, Marketing, Tableau Software

10 Tips for Using Digital Book Technologies to Drive Sales and Create New Consumer Experiences (Jun 19, 2008)

Duration: One hour
Speaker(s): Malle Vallik, Director Digital Content & Interactivity, Harlequin Enterprises Ltd.

Maximizing Clicks and Conversions in a Low Consumer-Confidence Environment (Jun 3, 2008)

Duration: One hour
Speaker(s): Jerome Shaver, Director of Analytics & Intelligence, ThomasNet; Donna Higgins, Director of Marketing, Audience Development, ThomasNet; Russell Kern, Founder and CEO, The Kern Organization

Recoup Lost Profits with Effective E-Newsletters (May 21, 2008)

Duration: One hour
Speaker(s): Eric Shanfelt, Executive VP of Online Media, Aspire Media / Interweave Press; Huw Griffiths, Marketing Director, Campaigner

Choosing and Using Fundraising Software: Tips and tricks to demystify the process (May 15, 2008)

Duration: One hour
Speaker(s): Dan Germain, Senior Executive, Strategic Business Development, Advanced Solutions International, Inc.; Gary Green, VP for Technology, National Kidney Foundation; David Drinnon, Pastor of Technology, Second Baptist Church

Not All Web Traffic Is Equal: Using Predictive Modeling to Optimize Lead Generation (May 13, 2008)

Duration: One hour
Speaker(s): Suresh Vittal, Senior Analyst, Forrester Research; Jeff Liebl, Vice President, Marketing & Business Development, eBureau

Digital Strategies: Getting the Most Bang for Your Buck (Apr 29, 2008)

Duration: One hour
Speaker(s): Laura Dawson, Independent Consultant

Design that Clicks: Crafting E-mails that Encourage Greater Response (Mar 11, 2008)

Duration: One hour
Speaker(s): Neil Feinstein, Director of Creative Strategy, True North Inc.; Karen McNaughton, Product Marketing Manager at Campaigner

Build Your Brand While Driving Demand: 7 ways to add brand to direct for high performance results (Feb 21, 2008)

Duration: One hour
Speaker(s): Russell Kern, Founder and CEO, Kern Organization; Karen Rice Gardiner, Director of Creative Services, National Geographic Society

Developing a Digital Distribution Strategy (Feb 12, 2008)

Duration: One hour
Speaker(s): Andrew Brenneman, Manager, Digital Media Group, University of Chicago Press, Books Division

What Every Publisher Needs to Know About Content Management (Dec 5, 2007)

Duration: One hour
Speaker(s): Bill Trippe, Senior Analyst, Gilbane Group; Jabin White, Vice President for Product Development, Silverchair Inc.

Your Brand and Search: Opportunities & Pitfalls (Oct 4, 2007)

Duration: One hour
Speaker(s): Terence Ross, Partner, Gibson, Dunn & Crutcher; Irv Brechner, Executive Vice President of Business Development, SendTec; Janel Landis, Director of Search Marketing, SendTec

Cutting Through the Clutter: Increasing e-mail deliverability and response (Sep 12, 2007)

Duration: One hour
Speaker(s): Luc Vezina, vice president, marketing and product management, GOT Corporation; Shar VanBoskirk, senior analyst, Forrester Research

Big Brand on a Local Level - Leveraging Web interface programs to meet local needs with a national brand (Jul 11, 2007)

Duration: One hour
Speaker(s): Keith Goodman, vice president of corporate solutions, Modern Postcard; Kris Faupel, marketing director, FASTFRAME

Is there a Doctor in the House? How to Breathe New Life into your Under-Performing Customer Acquisition Programs (May 10, 2007)

Duration: One hour
Speaker(s): Russell Kern, CEO and founder, The Kern Organization; Denny Hatch, contributing editor, Target Marketing

Direct Marketing’s Biggest Hurdles: Are you Getting Over Them? (Feb 28, 2007)

Duration: One hour
Speaker(s): Russell Kern, CEO & founder, The Kern Organization

E-Mail Marketing 2.0: Segmentation Strategies that Revolutionize ROI (Feb 22, 2007)

Duration: One hour
Speaker(s): Luc Vezina, director, strategy and product management, for GOT Corporation; Reggie Brady, president of Reggie Brady Marketing Solutions; Brent Laderoute, head of advertising for West49 Inc.

Expand Your Brand: Webinars for Publishers (Oct 19, 2006)

Duration: One hour

34 Market-Tested Ideas to Lift Sagging Direct Mail Performance (Sep 28, 2006)

Duration: One hour
Speaker(s): Russell Kern, CEO and founder, The Kern Organization

25 Advanced Direct Marketing Strategies that Lift Marketing ROI Up to 200% (Jun 8, 2006)

Duration: One hour
Speaker(s): Russell Kern, CEO and Founder, The Kern Organization