Educational Publishing at Work

April 26, 2011

• Presented By: Book Business
• Sponsored By: HP
• Duration: One hour

• Speakers: Christian Schamberger, VP of Operations, Mercury Print Productions; Charlene Gaynor, CEO, The Association of Educational Publishers; and Michael Ross, Senior Vice President, Encyclopedia Britannica

• Moderator: Barb Pellow, Group Director, InfoTrends

• Click Here: Educational Publishing at Work

While the revolutionary technologies of a century ago - mass-produced pencils and faster printing presses - have given way to computers, wi-fi, smart boards, ipods, ipads, cell phones, and more.  Educators are also faced with the information age and keeping materials current for students.  Publishers and printers need to collaboratively address these serious challenges facing educators today and continue the central role they have played in supporting teachers, introducing new technologies, and bringing practical innovation to classrooms in the United States.

In this webinar, you will hear from publishers and book printers about how they are dealing with changing market dynamics including:

- An examination of new business models
- Exploration new delivery systems
- Better understand where they fit on the conversion continuum (from print to digital)
- Learn how printers and publishers are moving to further along this continuum


Sponsored by HP

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