Expand Your Brand: Webinars for Publishers

Many publishers are wary of expanding their current online and Web-based capabilities to include Web-based conferences, or Webinars, citing among other issues cost concerns, lack of audience interest and/or the difficulty in qualifying leads generated. However, as Webinar technology improves, these obstacles are slowly disappearing. Webinars are becoming more and more common as publishers realize the value of an additional revenue stream. The fact is, Webinars are a cost-effective, convenient and efficient way for organizations to reach a wide audience, promote their brand and engage with customers as well as generate solid, qualified marketing and sales leads.

If your company’s considering Webinars, you may be wondering how you can leverage this technology to your company’s advantage. Join Noelle Skodzinski, Editor-in-Chief of Book Business Magazine and other experts to learn Webinar strategy and best practices for incorporating this valuable revenue opportunity into your business plan.

Join this live, interactive Webinar and learn:

how to align the technology with your business strategy

strategies for attracting the right audience for your industry

what it takes to manage the process seamlessly

tips and tricks for successful Webinars

how other publishers are gearing up for Webinar success

To view this webinar, click here.