The Quest for Versatile Content: Tips to help you maximize efficiency in preparing multichannel content

June 14, 2011

• Presented By: Book Business
• Sponsored By: SPi Global
• Duration: One hour

• Speakers: Mike Rosiak, Lead Content Architect, Wolters Kluwer Health; Thomas Pohlman, Director, EPD, Elsevier US

• Moderator: Noelle Skodzinski, Editorial Director, Book Business

• Click Here: The Quest for Versatile Content: Tips to help you maximize efficiency in preparing multichannel content


Many books, including and particularly books with complex layouts (for example, math, chemistry, biology, health), have faced significant challenges in capitalizing on the growing e-book market. Converting backlists is often limited to PDF conversions, significantly limiting the real opportunity in digital publishing for these book segments.

This free webinar will help you gain a better understanding of:

• Your options in backlist conversion
• The decision to outsource conversion, range of options and costs in outsourcing and how to determine what is best for your company
• The evolution of e-books, from print replication (PDF) to reflowable text to enhanced/enriched electronic content
• The opportunities, as well as technical hurdles, with enhanced e-books
• The impact of the iPad, smartphones and apps on these markets
• Where the industry is with workflows that "work" once and produce content that can be output in any format

Click here to view this free webinar today!