Specialized Publishing: Taking Hold of the Book Market and Taking Off

July 26, 2011

• Presented By: Book Business
• Sponsored By: HP
• Duration: One hour

• Speakers: Dale Williams, Vice President, Operations & Technical Sales, SCI; Chris Greene, President, CGX Publishing Solutions; and Andy Mclaughlin, President and CEO, PaperClip Communications

• Moderator: Barb Pellow, Group Director, InfoTrends

• Click Here: Specialized Publishing: Taking Hold of the Book Market and Taking Off

The word "specialized" applies to both ends of the equation: the information being published and the audience for which it is being published for.

Whether it's NASCAR, art, or topics of a more professional nature (accounting, law, medicine) - specialized-information publishing is designed to reach a specific niche of people who have an intense interest in a certain narrow field of information.

The idea? The companies or individuals that make up these specialty markets are usually willing to pay more for highly targeted information that they want or, in some cases, need.

This webinar will explore the opportunities surrounding specialized publishing applications including:
-Defining specialized publishing products
-Finding your niche
-B2C and B2B opportunities
-New methods to monetize specialized publishing programs
-The changing print and digital landscape


Sponsored by HP

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