Revitalizing Book Publishing Through Print on Demand

February 21, 2012

• Presented By: Book Business
• Sponsored By: Océ - a Canon Company
• Duration: One hour

• Speakers: Jeremy Hess, Director of Marketing, Gasch Printing, LLC and Larry Bennett, President of Distribution Services, Bookmasters

• Moderator: Barb Pellow, Group Director, InfoTrends

• Click Here: Revitalizing Book Publishing Through Print on Demand

Reading behavior has changed. There are also differences in how books are offered for sale, and how they are purchased. This has led to a changing value-added chain - book dealers such as Amazon now print books themselves, and authors are increasingly utilizing the vanity publishing model to publish and sell their creations directly to the public.

In short, the market has become considerably more volatile, ad-hoc and unpredictable. In scenarios such as this, the book's intrinsic importance has indisputably declined. The direction is clear, but it can place book publishers in a difficult position - how should they respond to these multitudinous changes? Fortunately, there's a way to deal with the challenge - printing on demand.

This webinar will explore how:
-How service providers are addressing the changing dynamics in the book market
-Technology infrastructure and support requirements book publishers of all sizes should look for as the build partnerships
-The ROI for the publisher as well as the value proposition associated with digital print capabilities and ancillary services
-Recommendations for the industry

Sponsored by Océ - a Canon Company

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