Semantic Strategies for Fueling Sales and Marketing

Sponsored by: Aptara
Speakers:

Pavan Arora, Chief Innovation Officer, Aptara and Hitesh Chitalia, Director, McGraw Hill Financial

If most of your effort is being spent on digital, but most of your revenues are still coming from print, you're not alone. Join Aptara's Chief Innovation Officer as he examines strategies and technologies for achieving the next level of discoverability and analytics that can be used to fuel your marketing reach and drive sales.

Pavan Arora and his guest Hitesh Chitalia, will discuss what publishers should be planning for now to protect their future bottom-lines, including:
- semantic strategies for creating more powerful metadata
- preparing content for the next level of SEO
- leveraging predictive analytics for elevating sales and marketing approaches
- practical steps for incorporating semantic strategies in your workflow

Whether you're struggling to close a digital revenue gap, or ensuring you are ready for the next evolution of eBooks, this webinar will help you fulfill the promise of digital.

Sponsored by Aptara

Click here to view this free webinar, today!

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