5 Tips for Using Swag to Bond With Readers and Increase Book Sales

Theme parks and rock concerts have understood for decades the power of bottling experiences to immortalize memories. How many of us have seen pictures of others sporting Mouse Ears or wearing band T-shirts from concert tours? Perhaps you have a souvenir you bought from a tourist shop while vacationing or a picture of you or a friend wearing a sombrero while celebrating a birthday at a Mexican restaurant. Merchandising the reader […]

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