5 ways to revolutionize the book business
The book business clearly is being transformed. Electronic copies of books now outsell print editions at Amazon.com, where the price of e-readers is well under $100. Apps for reading electronic books, magazines and newspapers are on almost every smartphone, tablet and computer platform available. The book business is not changing fast enough, though. Most of the changes still involve readers paying a publisher for one book, written by an author. Digital formats can enable more creative and reader-friendly innovations.