$70 Price Dooms the "$13" Txtr Beagle E-Reader

The txtr Beagle e-reader was going to change the way bundled devices were sold by being bundled by carriers with smartphones. The plan was to sell subsidized e-readers to smartphone buyers and make up the difference on e-book sales. But with the little device finally going on sale to U.S. customers for an outrageous $70, that plan seems to have gone back to the drawing board.

It wasn’t supposed to be that expensive. The company touted a $13 price tag.