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Personalised books, created via an app or online, are increasingly popular – just look at the success of Wonderbly or Penwizard. It seems strange, then, that this vogue for personalisation has not transferred to the genre of cookery publishing, despite the obvious synergy. Cookery book sales continue to thrive in the UK, but it is not hard to see why there might be appetite for a more bespoke product.
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