Amazon Has 6 New Devices—And an Actual Plan for Hardware

Amazon announced six new devices this morning—and not one of them is a phone. In fact, all six are staunchly not the kind of do-everything device the company attempted with the Fire Phone. With four tablets and two set-top boxes, Amazon made a single statement: We win at entertainment. You want to draw, futz with spreadsheets, or map the human genome? Great. Buy an iPad (preferably on Amazon.com!). But if you’re a Prime member looking for a way to watch movies, read books, or listen to music, Amazon believes firmly there’s no better way than with Amazon. And honestly, it makes a pretty compelling case.