Amazon Books Ends Discounting for Non-Prime Members
Amazon quietly began selling books in its brick-and-mortar Seattle store, Amazon Books, at list price early this fall. When the store opened last November, all books were sold at Amazon.com’s prices–often significantly less than the publisher-set list prices. With Amazon’s recent phase-out of list prices site-wide, the discrepancy is likely to continue. And after years of bookstore owners bemoaning the “showrooming” trend that followed Amazon’s rise–in which potential customers would enter stores to discover new books, then proceed to look them up on Amazon and, finding a lower price, order them there–the tactic was a good one.