Why Is Amazon Expanding to 100 Pop-Up Stores?

The world’s largest online retailer could be bringing its wares to a mall near you, according to Business Insider, which reports that Amazon is planning to establish up to 100 pop-up stores across the country.

The pop-up kiosks differ from Amazon’s online store and its existing brick-and-mortar shop in Seattle in that they are non-permanent stalls, intended to introduce potential customers to Amazon products rather than make sales.

"We offer pop-up kiosks so that customers can try out all our new devices and learn about our services like Prime and unique content like Amazon Originals," Amazon said in a statement.