Amazon Has Started Making Ads From Kindle Ebooks
Amazon recently partnered with Land Rover, for example, to help distribute an ebook adventure story written for the brand by an established author, on the Kindle platform.
Dallaire said: "We saw very high engagement from customers in terms of reading it. It was not promoted as a pure advertisement, but rather content, and the author that created that content is what brought customers in to engage with it to begin with. It was a great learning for us.