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Amazon recently partnered with Land Rover, for example, to help distribute an ebook adventure story written for the brand by an established author, on the Kindle platform.
Dallaire said: "We saw very high engagement from customers in terms of reading it. It was not promoted as a pure advertisement, but rather content, and the author that created that content is what brought customers in to engage with it to begin with. It was a great learning for us.
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