Amazon Won’t Be Earth’s Biggest Bookstore. Facebook Will.

The Amazon-Hachette battle is over, to what seems like relief for publishers. The conventional take on this war is that publishers are fighting for their lives in the face of Amazon's relentless drive to cut prices. First, the thinking goes, Amazon cuts the prices. Then it cuts the publishers' share. Next it cuts the publisher.

Only problem here: It doesn't look so certain now that the publisher gets cut out of the equation. Consider whether, not immediately but five or 10 years from now, the one who gets cut out is ... Amazon.