In a flawed bit of analysis, Nielsen researchers are claiming that e-book adoption is slow among teens, an interesting finding if it were actually true.
"While 20% of teens [are] purchasing e-books, 25% of 30-44 year olds and 23% of 18-29 year olds buy digital copies," said the report.
Unfortunately the breakdown stops there. Obviously teens don't have the cash to purchase paper books let alone the credit cards to buy ebooks. Therefore they are dependent on their parents to purchase titles or the library where they can borrow with abandon.
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%0D%0A%20%20"While%2020%%20of%20teens%20[are]%20purchasing%20e-books,%2025%%20of%2030-44%20year%20olds%20and%2023%%20of%2018-29%20year%20olds%20buy%20digital%20copies,"%20said%20the%20report<%2Fa>.%0D%0A<%2Fp>%0D%0A
0 Comments Comments%0D%0A%20%20Unfortunately%20the%20breakdown%20stops%20there.%20Obviously%20teens%20don't%20have%20the%20cash%20to%20purchase%20paper%20books%20let%20alone%20the%20credit%20cards%20to%20buy%20ebooks.%20Therefore%20they%20are%20dependent%20on%20their%20parents%20to%20purchase%20titles%20or%20the%20library%20where%20they%20can%20borrow%20with%20abandon.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Fanalysts-claim-teens-still-prefer-print-books%2F" target="_blank" class="email" data-post-id="10730" type="icon_link"> Email Email