ASUS, Lenovo, and Amazon Fight for Tablet Third Place as Apple and Samsung Loosen Grip

​Apple and Samsung have led the market substantially since the inception of media tablets. However, the race for third is up for grabs and competition is heating up between Lenovo, Amazon, ASUS, and other emerging vendors. The aggressive nature of the market and substantial increase in emerging vendors has created a stall for leaders in the market giving PC OEMs the opportunity to close the gap between leaders and followers. According to market intelligence firm ABI Research, emerging vendors are forecasted to experience a CAGR of 22.8% between 2014 and 2019.