Audio Publishers Make More Than Noise

Audio publishers are moving way beyond their core audience to capture sales to both libraries and consumers. In June, Random House Audio Group launched an online/radio/print ad campaign that reinforces what librarians already know: you don't have to be a commuter or road-tripper to listen. Working out? Knitting? Ironing? The campaign website, TryAudiobooks.com, even features a "personal audiobook assistant" that can match how long your project will take to titles of similar length. The ad campaign caught the attention of the New York Times.