Audio Publishers Make More Than Noise
Facebook Facebook Twitter Twitter LinkedIn LinkedIn New%20York%20Times<%2Fem>.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Faudio-publishers-make-more-than-noise%2F" target="_blank" class="email" data-post-id="6496" type="icon_link"> Email Email 0 Comments Comments
Audio publishers are moving way beyond their core audience to capture sales to both libraries and consumers. In June, Random House Audio Group launched an online/radio/print ad campaign that reinforces what librarians already know: you don't have to be a commuter or road-tripper to listen. Working out? Knitting? Ironing? The campaign website, TryAudiobooks.com, even features a "personal audiobook assistant" that can match how long your project will take to titles of similar length. The ad campaign caught the attention of the New York Times.