Authors' brands: a case of doublethink?

JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. 

I’m talking about registered trade marks.

Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A lucky few authors are also brands - their characters and titles, too. And once registered as trade marks, the rights last forever, unlike copyright.