Barnes & Noble debuts 'two-for-one' e-book weekends
You've got to feel for Barnes & Noble.
The printed volumes peddled by the mega-bookseller, quite possibly the only major one still standing in the U.S., are under assault from the digital realm. And its Nook e-reader device can't seem to deliver a fatal blow to either Amazon's popular Kindle or Apple's dominant iPad.
The company needs sales—whether bound or byte—to stem the losses in revenue it continues to experience, even during the holiday season.
This morning, B&N introduced its latest ploy: a weekends-only, two-for-one sale for its e-books, the so-called "Nook Books."