Barnes & Noble Bets on Big Holiday Ad Campaign to Push Nook
Barnes & Noble (NYSE:BKS) has unveiled a new ad campaign starring 30 Rock actor Jack McBrayer to push the book chain as a holiday shopping destination with something for everyone, and promote the new Nook GlowLight e-reader.
In an announcement, Barnes & Noble unveiled its "It All Happens At Barnes & Noble" TV ad campaign starring the charismatic and recognizable actor. The ads feature McBrayer shopping at Barnes & Noble for all of the people on his holiday shopping list, showing that at Barnes & Noble shoppers can find something for everyone.
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