Barnes & Noble CEO: NFC Coming to the Nook
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The battle for e-book dollars became a lot more interesting earlier this week when Barnes & Noble (BKS) announced a strategic partnership with Microsoft (MSFT). Over the next five years, the Redmond, Washington-based software giant will invest at least $605 million in a new subsidiary, simply called "Newco" for now, which includes 's Nook e-reader and college textbook businesses. For the book retailer, it means the opportunity to enter international markets with its Nook business; for Microsoft, it signals a big bet on a new market.
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- People:
- Barnes
- William Lynch
- Places:
- Dallas, Texas
- Nook
- Windows
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