Barnes & Noble Draws Up a Digital Prototype Store
Bookseller Barnes & Noble Inc. plans to open a digitally influenced prototype bookstore later this year.
CEO Ron Boire made the announcement today at the annual eTail West conference in Palm Springs, Calif.
“One of the challenges of that store is going to be the digital experience,” he said. “I don’t think until you’re fully connected—mobile, desktop and store—that you’re going to be providing the full experience. That’s our goal.”